Pepsi Forgets Super Bowl Advertising And Goes Super Social Media Marketing

Written by jeffbullas on January 4, 2010 - 20 Comments
Categories: Social Media Advertising, Social Media Marketing

Share“The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive or free alternatives. Combined, print and television will lose almost $17 billion in US ad spending in 2008 and 2009. Newspapers  down (-29%) and Broadcast TV  also down (-23%)” says Forrester Research. While it may seem [...]

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"5 Great Resources for Using Twitter for Business and Your Brand"

Written by jeffbullas on May 29, 2009 - 11 Comments
Categories: Blogging, Marketing, Social Media, Social Media Advertising, Social Media Marketing, twitter

ShareTwitter has gone mainstream in the last few months and with it the multiple ways and means of using it to promote your product, brand and service has escalated. The tools available are burgeoning and maturing (thats for the next blog). Its being linked into facebook, blogs and websites. Its being used to help customer service, in fact Zappos [...]

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"So What Exactly is Social Media and… Social Media Advertising, Marketing and Optimisation?"

Written by jeffbullas on May 9, 2009 - 11 Comments
Categories: Blogging, Facebook, Marketing, Search Engine Optimisation, Social Media, Social Media Advertising, Social Media Marketing, Social Media Optimisation, Uncategorized

ShareWhat is Social Media? Well here is a definition…Social Media is about community networks on the Internet that allows for hyper-connectivity between individuals and content. The social software enables anyone without knowledge of coding, to post, comment on, share or mash up content, and to form communities around shared interests. The most well-known communities are Linked [...]

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11 Comments