Website traffic plays a major role in your company’s success.
Naturally, more visitors means more conversions, regardless of your current conversion rate.
If you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out.
What you need is to divert at least a chunk of your attention towards inbound marketing.
Inbound is exactly what the name says it is: a blend of marketing strategies designed to channel potential buyers to your business through relevant content creating, search engine marketing and a social media presence.
If you’re not already making use of at least a couple of the tips I’m going to share with you below, you’re doing it wrong.
Tip #1: Create compelling content
Grabbing the interest of your audience is mandatory if you’re looking to increase inbound traffic. You can’t just publish hundreds of low-quality articles and focus only on quantity.
In the search engine optimization game, quality trumps quantity every time. You know your business better than anyone else. Use this to your advantage. Research the niche you’re operating in and find out what’s being shared and talked about.
If you can bring a novel approach to solving a pressing problem, you will attract more visitors than if you were to simply rewrite what others have already said before you. Offer your unique view and approach on every subject that you publish on your website. People want to know who you are, what you think of the problem, and what’s your approach to a valid solution.
An online buyer’s cycle is a pretty standard process. Someone becomes aware of a need that they have. They consider the options that are at their disposal. They make a purchase.
Naturally, a satisfied customer will be a returning customer, meaning that your clients will slowly but surely drop the “consideration” step if they’re confident enough to trust your solution.
Your job is far from done. You’ve started posting relevant, high-quality content on your website and your inbound traffic is on the rise. But conversions will likely still be low if you’re not showcasing your products or services properly. Content offers are your friends here.
Identify the role each of your pages play in the buyer’s cycle I just talked about. There’s no reason to market your offers on the pages that are important for awareness, as the people who are surfing those pages aren’t yet interested in what you have to offer. Similarly, if you want to entice a purchase, place your demos or free trials on the pages that play a role in convincing your customer to make a purchase.
Tip #2: Invest in organic SEO
Without a doubt, the biggest player when it comes to increasing traffic to your website is organic SEO. It won’t be cheap but it’ll be worth every penny. You can always access a business line of credit for your company if you’re low on spending cash. You don’t have to go crazy with it. Only use what you need, return it with no interest, and be on your way.
Search engine optimization is your friend throughout your online journey. Your company’s website must be well-optimized in order to increase its search ranking and attract more customers. SEO is not a singular process. Rather, it’s a combination of multiple techniques that are designed to improve the content and architecture of your website:
Thoroughly researching relevant keywords is essential for every SEO campaign. Knowing what your potential customers are searching for will help you tailor your content to their needs. This doesn’t mean publishing keyword-stuffed articles with little to no value for your users. Even though short keywords are used to attract a larger number of visitors to your website, long-tail keywords are those that are most responsible for conversions.
Too few young entrepreneurs know that on-page optimization is essential towards attracting traffic to their website. Yes, publishing relevant, high-quality content is important but on-page optimization helps search engine crawlers to better index your pages. Everything from meta tags, title tags, alt tags, image anchors, and so on are part of on-page optimization. This step will increase your website’s index-ability and accessibility for human visitors and search engine bots alike.
SEO is not a one-time deal. It’s an ongoing process. Link building can be internal or external. When it comes to internal links, you want to link relevant content together. There’s really no limit to how many internal links a page can have but there’s no need to exaggerate. The focus should be on linking relevant content. Another type of links are external ones. These can come from various websites, blogs, and guest posts. Both types of links are equally important when it comes to driving traffic to your website and keeping your customers interested in what you have to offer.
You can hire an SEO expert to handle everything for you or you could try to make use of the tools that are available online. The results may vary but the choice is yours.
Tip #3: Be active on social media platforms
I can’t stress the importance of social media enough. Billions of people use at least one social media platform on a daily basis. This alone should be enough for you to understand the immense untapped crowd that you’re missing out on if you’re not active on at least one social media platform right now.
If you were to take a look right now and see what’s being shared amongst the people and companies that are active in your niche, chances are you’d see a pattern. A vast amount of people are simply auto-posting blog articles and content that’s already been posted before. While this may have an impact on your inbound traffic, it’s not what you should be aiming for.
The best results come from engaging your audience. You have to get them involved in the conversation if you want to turn them into visitors and, ultimately, into customers. Share your blog content on social media on a regular basis and keep a close eye on how people react to it. Get involved in the comments section as much as possible, without fuelling disputes.
Besides sharing your content, you should also consider sharing conversation starters. These are the posts that gather the most engagement from your users, as it allows them to voice their opinion. Once you have their opinion, you should also offer yours. This is when you offer supporting information, blog articles, and so on.
Guest Author: Stefan Paulo is a young entrepreneur. He is passionate about digital technologies and trying to implement them in the sphere of education. He observes all the news connected with online tools and is always ready to discuss them.