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38 Tips on Social Media Etiquette for Business

38 Tips on Social Media Etiquette for Business

The problem with common sense is that it isn’t very common.

When you add the global reach of social media the reality is that bad manners, poor behaviour and forgotten etiquette become amplified. So as a business you need to think before hitting publish. If you are new to social media marketing for your business then it all can be a bit daunting.

So what do you do when you have finally finished creating all the social media accounts you didn’t think were necessary to make in the first place? Why Instagram when you have Facebook?. But you’ve made the accounts anyway, and the cross-pollinating posts have begun: a post on Facebook gets shared on all the rest, multiple times a day. Job done.

Turns out, there’s a lot more that goes into making the most use out of your social media platforms. Just because you’ve created the accounts doesn’t necessarily mean the followers will come flocking to you. There’s a lot more work to do, whether your business is trying to target clientele or business travelers stuck in airports or college students lounging around campus, you want to be very cautious about what gets shared on which accounts.

In fact, every social media platform has its own personality. Some may require more casual posts while others a more formal approach. Some social networks can be updated often every day while others need only one or two.

Here’s an infographic explaining social media etiquette on 6 social media networks.

Ultimate Guide to Social Media Etiquette

What about you?

Did you wonder what was the right thing to do when you started on Twitter, Facebook or Instagram? Did you make some mistakes?

Look forward to hearing your experiences and stories in the comments below.

Guest author: Ivan Serrano. You can follow him on Google+ 

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It’s easier than you think!


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  • Diana Navarro

    I like this infographic quite a bit and shared it a few days ago. However, I don’t agree with everything on it. Overall it’s an excellent reminder to us all to use common sense manners (my special quest).

    • Emma G.

      I do too! What specifically do you not agree with on the infographic?

      • Diana Navarro

        I actually like the whole idea of reminding people that etiquette matter since that is part of my work… Makes life much easier.

  • Nice post.

    This post is about ‘Call Etiquette’ and is also worth reading.


  • Daneel Olivaw

    From a beginner blogger – a big thank you 🙂

  • Kim Smith

    Fantastic info Jeff! thanks!

  • Good but I have to say the “leave room for a retweet” is dated now! Didn’t it change so you no longer need room for others to put RT years ago?

  • disqus_UtXnQmRIQ7

    I would add, DO NOT USE CAPITAL letters!

  • Thanks for sharing this, Jeff! It basically all boils down to being human on social media. Help your fans the same way you would help a family member or a friend.

  • TomiDee

    Isn’t YouTube Social Media? Can we have one for it?