Jeff Bullas is one of the top global influencers, consultants and strategists on social media marketing.
He has helped many individuals and brands become visible through the power of Twitter, Facebook and other social networks.
Successful social media marketing requires implementing two core activities well.
- Creating great multimedia content
- Building large and engaged social networks
This is achieved by planning well researched and winning strategies that include using powerful tactics that are relevant for your targeted audience and goals.
It also means applying the correct tools that save you time and money.
Social media marketing done right is an integrated approach that includes core digital marketing components such as content marketing, search engine optimization and email that are woven into the mix.
Tapping into the amplification of social media is not an isolated approach that is only about capturing more Facebook likes. It is about building an online brand through “crowd sourced marketing” that is continuous and sustainable.
It is about leveraging the free nature of social content to sell services and products through the mantra of “engage first and sell second”. This organic approach takes time as creating content and growing tribes on social media is a journey rather than a quick fix.
Sometimes you need to pay for attention to fast track the marketing process. This means committing to a budget to advertising on Facebook, Twitter or Google Adwords to act as a accelerating catalyst.
This includes 3 core services.
1. Social media marketing strategy
This is where we sit down with you and your team and discuss and discover your requirements and objectives. We then research your target market, competitors and other data and create a written plan.
It makes sure you execute tactics that are part of achieving marketing and sales objectives that meet your business goals. Whether that is brand awareness, increased sales or improved search engine rankings.
At the end of this process you will have a roadmap to start the journey.
2. Blogging strategy
The rise of the social web has seen us all become publishers. Personal and corporate brands are starting to realise that an unchanging static web page is not going to bring customers back to your website. Online stores, corporate websites need to be creating unique and contagious multi-media content on your domain with your own self hosted blog that adds value to your customers and prospects lives. Provide content that solves problems, educates and inspires and you will create a loyal readers who will become a fanatical customer.
Creating a blogging strategy that increases search engine rankings and postions you as an expert in your industry can be achieved through a planned and targeted approach.
This is where we hold you by the hand and assist you in implementing the strategy and keep you on track.
We can help you set up the tools, coach your staff and guide you through the complexities of coming to grips with the new media and the social web.
Need to educate and inspire your management or executive teams about the digital and social media evolution and how it is changing the business, publishing and marketing landscape?
Then there are 2 key ways to do that. Speak at the company conference with a 30 to 45 minute keynote presentation or with a more consultative workshop approach from 2 hours to a full day.
1. Keynotes and Presentations
This can be tailored to your requirements and audience. You can visit my SlideShare social media network to discover a range of topics that will meet most companies needs.
Popular Keynotes include
Workshops are a deeper and more interactive engagement into different topics. They include Q&A, where attendees can ask questions on topics that need more clarification.
Workshop topics can include
- Introduction to Digital Marketing
- Social Media Marketing
- Content Marketing
Workshops can be 2 hours or up to a one or two days.
You can contact us for more information