5 Lessons from Coca Cola’s New Content Marketing Strategy
Tweet Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change [...]
The Best of JeffBullas.com – The Top 10 Social Media Posts from 2011
Tweet It has been a big year in social media and the relentless evolution of social publishing networks that are transforming how we communicate, market and do business. The hesitancy to implement social media marketing is dissipating as many CEO’s and senior management have started to embrace the power of the social networks. Some of the highlights [...]
The Top 10 Brands on Facebook and What You Can Learn from them to Grow your Fans [Plus Infographic]
Tweet Facebook has become the online home for both people and business. It has become “the” social network . Who would have thought that the result of Mark Zuckerberg’s broken heart in 2004 would would create a social network that is projected to reach 1 billion users in August 2012. That is nearly one in [...]
The 10 Commandments of Social Media Content Marketing
Tweet In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds [...]
5 Fabulous Facebook Marketing Infographics
Tweet It is projected that Facebook will have one billion users by 2013. The world has just over two billion internet users globally which means that nearly one in two people on the web is a Facebook user. Facebook as a marketing medium cannot be ignored despite the misgivings of senior management (who grew up in [...]
6 Simple Mistakes to Avoid when Creating an Online Video
Tweet Video blogging isn’t for everyone. You need to have the right equipment, commitment and passion. The correct equipment means lights, cameras and then its action time and ensuring you get the basics right and avoiding making the basic mistakes. This is the last article in a three part series where we look at how [...]
Beginners Guide on How to Video Blog on a Budget – Part Two
Tweet The rumours and predictions that Facebook would be the death of blogging seems to have been greatly exaggerated. Blogging has instead evolved into a media rich ecosystem that is performed by individuals and companies to great effect. Blogging platform startups such as Tumblr (founded in 2007) that emphasises ease of use, have seen serious [...]
Twitter Makes Two Major Announcements
Tweet Twitter is the second biggest social network after Facebook. Its growth has accelerated after it was embedded in the new Apple mobile operating suystem (iOS5). Despite its popularity, its user experience is not as inviting or as multimedia rich as Facebook and Google+. Since the launch of Twitter over 5 years ago, users have [...]
10 Key Steps to a Successful Social Media Marketing Strategy
Tweet Creating a social media marketing strategy for a blog or a business can be simple or it can be complex. A personal blogger isn’t going to perform a SWOT analysis or dive into detailed market research and create piles of spreadsheets and documents so large that you can’t jump over them. A social media [...]
9 Steps to Compelling Contagious Content for Your Social Media Marketing
Tweet Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table? We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the [...]
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