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45 Social Media Trends and Predictions

Social Media Trends 1As I was writing this article about Social Media trends I remembered a quote that I had come across a while back from Bill Gates of Microsoft…

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”

So when you read the list keep the trends in mind and prepare for a very interesting web world by 2019.

Some rather influential  Social Media commentators such as Brian Solis’s rather insightful article on his Blog PR 2.0 says that “social networks will become our Individual online Operating System” with Twitter and Facebook and Apple amonst others are vying to be your “One” operating system for social networks. The Trend Spotting blog provided the inspiration, along with David Armano’s prediction in a recent post that “Social media will begin to look less social” and kicks off the the first 4 on the list.

  1. Corporations will look to leverage their social media efforts
  2. Social business becomes serious play such as Foursquare are touted for the focus on making networked activity local and mobile and has a game like aspect.
  3. Mobile becomes a social media lifeline with people accessing social media via mobile phone during breaks due companies banning social media access at work
  4. Sharing information no longer means e-mail
  5. The Social Media  movement will desire to have quality, not quantity, as people cocoon in the face of the economic crisis.
  6. Obama-maniacs both for and against will spawn a new age of activism.
  7. Exclusivity trumps accessibility  in Social Media
  8. Everyone becomes a marketer
  9.  Facebook’s SocialRank algorithms emerge to drive the open social web
  10. Tools will develop to reduce noise and deal with RSS overload
  11. Friend synchronisation tools will develop
  12. Friend list sanitisers will keep your list clean
  13. Social Media tools will help you organise people based on location and business
  14. Organisations will continue to grapple with the social human web
  15. Social Media Indigestion will increase
  16. Social Media will become more personalised
  17. There will be consolidation and shuttering of Social media businesses
  18. Social Media Identity will become aggregated and segmented
  19. The social media gold rush won’t be as lucrative as everyone thought
  20. B2B goes social media
  21. There will be Social Media Multi-Channel Integration
  22. The transparency debate will continue
  23. Google will buy Twitter
  24. Blogger outreach from PR will get better
  25. Companies increasingly crafting content for Social Media SEO
  26. Sputtering economy will entice companies into the social media space
  27. Blogging isn’t dead
  28. Social Media mobile marketing takes off
  29. Social search will become increasingly important
  30. Live as it happens content search will become increasingly important
  31. Better metrics for social media measurement will continue to develop
  32. Twitter will continue to develop legitimacy
  33. Online social media video will come into its own
  34. Customer satisfaction driven by social media communities uprising will make companies see the light
  35. Social media will create Ad Agency disintermediation
  36. With the rise of social shopping the ease with which people are able to see feedback .. with confirmed identities will change the eCommerce online shopping game
  37. Social Networks Will Flourish As A Result Of The Economic Crisis
  38. Social networking will grow to provide social support to victims of the crisis
  39. Ranking The Influencers (the engagers) as a measurable tool for new media
  40. Twitter Will Get Recognized For Its Social Search Assets
  41. Twitter will start to emerge as a relevant and updated information source
  42. Twitter evolves as the ultimate human search
  43. Influence will be defined by measurable variables
  44. Google will “pagerank” and “map” peoples influence
  45. People will really become the media.

So what other Social Media trends will emerge over the next 12 months?

Jeffbullas's Blog


  • Even if you are only right on some of these predictions we have to agree that Bill Gates comment is particularly relevant

  • Social media will divide markets into ever slimmer segments, making mass media marketing even less effective.

  • I agree Twitter is taking over social media. I have had much success connecting to the press, clients, etc. just by tweeting

  • Yes – agree with a lot of these, but perhaps not “Social Networks Will Flourish As A Result Of The Economic Crisis” – LinkedIn was set to help us all out of the crisis and we all joined in with as many people as possible. But very few people ever cite the fact that they have seen profitable work come out of this channel.

  • Thank you for your commitment to share information that helps us wrestle with and think about the various aspects of social media.

    For Adrian – I’m with you on seeing very little about LinkedIn. I believe it’s a great tool for business groups to you but find it hard to get buy-in. The news and discussion features can be golden if we get folks to participate. No research to back up, but I believe there are 2 reasons we don’t see/hear much:

    1) If people signed on for LinkedIn in the early days, they did not find much value. Been there and done that. The functionality has increased but folks have gone on to other channels for communication.

    2) If people do not have access to social media tools at work, Facebook seems to be the tool people are most likely to use on their own time at home.

  • M Lin

    facebook site to watch – check out Arbitrary Romance on facebook. The secret: a couple dozen of the funniest trans- Atlantic regulars from the Arbitrary Number of People Demanding Something Must Be Done fb site (been getting lots of media attention, check out The Guardian in December) co-administrate, meaning that no one knows who is writing what.

  • Are people suffering from information (and connections) overload? http://bit.ly/Simple_Social_Media_Tools

  • Interesting to visit this list 5 months after its publishing as trends seem to change so quickly, especially online. A lot (most?) of the list still seems very relevant, however.
    Number 8 (“Everyone becomes a marketer”) is oh so true – the number of managers purporting to be social media experts now is hysterical!

  • there is a lot to come — wait for the future beyond 2011 onwards

  • Local Find

    I agree wait and see some of the developments that are being worked on right now for interactive 3D information that “is coming” to the mobile arena. I have seen some of the development in its early stages and it is mind blowing. I would love to live FOREVER and see the world in 50 years because we live in a world right now where if you can imagine it – it can be done !

  • It is a simple thing to predict what will happen. The platforms owned by the global elite (Google, Twitter, Facebook, LinkedIn) will continue to dominate as where the masses congregate. (That is why it doesn’t matter if Google officially buys Twitter or not.)

    The small percentage (1-2% but still 100s of 1000s) of people who choose to opt out of the collapsing economies (both U.S. and International) will have their own Social Networks where they collaborate and recommend the best services, products and small businesses to each other.

    Influence is already on the way to being measured by tools such as PostRank Connect, Klout, PeerIndex.net and others. Wise businesses and marketers will realize that PageRank is not as important as REAL traffic (an easily manipulated metric) and influence.

  • Great list, will wait and see. I am especially interested in how Google PR will work in the future. We’ve already seen Social Media helping families communicate with others in the Japan quake.

    Also, I am interested to see how Social Media will flourish in the “economic crisis.” How will businesses adapt and learn to use the new social web effectively?

    Great work!