5 Email Marketing Tools to Help You Grow Your Business

Email is sometimes seen as the dreary cousin of Facebook who never gets invited to the marketing party.

It has this image of mundaneness because it has been  around for decades and is all about work. Often it is perceived as that necessary evil that that can’t compete on marketing terms with the rather fun Twitter chap. YouTube or Pinterest is like a super model compared to the dowdy and buttoned up email dingleberry.

But if you talk to any serious marketer, blogger or online store owner who has been around a while, then building an email list from day one is a number one priority.

You own it and it is known to deliver!

It may not be the life of the party but it is that efficient PA that just gets the job done. It is like your accountant that understands the meaning of numbers.

Some of us have been too distracted by the shiny new marketing tool called “social media”

Email marketing

Email marketing is one of the basic principles of an internet marketing strategy. Often it was the only marketing tool available to bloggers when blogging was in its infancy. It becomes essential whenever you are pursuing numerous leads for marketing your brands and products. With so many tasks to manage, such as:

• Handling an auto-responder
• Managing subscriptions of your clients
• Sending of emails to your potential customers
• Sending out follow up emails

This can be a very daunting task. That is why an email marketing software becomes a very valuable marketing tool for bloggers and companies that help them manage their email lists and is designed for ease of use and convenience.

1. Constant Contact

If you are looking for a free email campaign to start with, then Constant Contact provides a great solution for your email marketing needs. If you are just starting out and want to get the feel on how an email marketing campaign will work for you, it is best to start from opting for a free email service than paying for AWeber’s paid email marketing tools.

This email marketing solution offers you guaranteed results that your email campaign will reach their inbox.

Some of the features it provides include:

• Control on how you want to design your customizable templates and make your professional looking emails and newsletters using its drag and drop editing tool.
• Helps you to manage your growing email lists and you can start enjoying its social integration feature for your email marketing campaign
• Track down your results in real time

The 60 day free trial may be enough to help you decide whether the tool offers you a better solution for your business. With its $15 per month subscription afterwards you will find that Constant Contact offers you a productive email marketing campaign that is worth the investment.

2. MailChimp

MailChimp is an easy to use tool and also a powerful option for those who want to focus on business and eCommerce rather than just affiliate marketing for earning money in their business.

MailChimp’s email service allows you to

• Integrate your emails with shopping carts and CRM’s
• Allows a free email service for your first 500 subscribers.
• It also creates a personalized sign up form that matches your brand, giving you the opportunity to post them on your social media account on Facebook.
• Its custom forms allow you to send emails and display sign up posts that carry your brand.
• You can also create a template for your own customization preferences and you can also send customized messages to send out to your subscribers.
• With the help of MailChimp, email marketing is easier with its drag and drop feature.

Now, you can manage your email marketing campaign without using AWeber.

3. Sendinblue

Sendinblue’s all in one marketing tool allows you to:

• Store unlimited contacts and use their completely free email marketing plan that lets you send up to 300 emails per day.
• Free WordPress plugin to set up automated or transactional emails from your WordPress website.
• Send transactional emails, create workflows, segment users, etc.
• Build sign up forms and landing pages
• Create two-way sync via Sendinblue’s native integrations to connect with any CRM or ESP on the market
• Connect with your clients in real-time with a Chat service
• CRM to track customer interactions

You can get access to all the above mentioned features and much more at $66/mo.

4. Aweber

AWeber is an internet email marketing software that has historically been popular among digital marketers. This software has evolved to become a very useful tool that helps both the newbies and the pros alike in email marketing. It comes with convenient features that assist everyone who want to earn money from email marketing and AWeber is often the email marketing platform of choice.

5. GetResponse

GetResponse is another email marketing software solution that can take the place of AWeber because of its intuitive designs and tools for creating beautiful and attractive email newsletters. They have numerous template designs that allow its users to unlock their creativity in making their own email design to promote their brand and business.

Some of Get Response’s features include:

• Smart editing tools
• Blocking features for adding text and buttons
• Save snippets and retrieve your email history
• If you have the talent in managing your HTML code editor, you can explore all creative possibilities in creating your own email design or you can easily use the pre-designed templates available
• Has numerous custom templates for creating your email newsletter with more than 1000 iStock images to create a more impressive design for your email and newsletter

What About You?

Which email marketing tool do you use? Has your email marketing been effective and could you do better? Do you even use email marketing or have you only focused on social media such as Facebook and Twitter?

Look forward to hearing about your stories and insights in the comments below.

Guest Author:  Stacy Carter is a tech writer and freelance blogger laying out for tech news via online exposures. She is the author of the site: iPhone Spy where you can get valuable information about spy software program on your cell phone.