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5 Email Marketing Tools to Help You Grow Your Business

Email is sometimes seen as the dreary cousin of Facebook who never gets invited to the marketing party.5 Email Marketing tools to grow your business

It has this image of mundaneness because it has been  around for decades and is all about work. Often it is perceived as that necessary evil that that can’t compete on marketing terms with the rather fun Twitter chap. YouTube or Pinterest is like a super model compared to the dowdy and buttoned up email dingleberry.

But if you talk to any serious marketer, blogger or online store owner who has been around a while, then building an email list from day one is a number one priority.

You own it and it is known to deliver!

It may not be the life of the party but it is that efficient PA that just gets the job done. It is like your accountant that understands the meaning of numbers.

Some of us have been too distracted by the shiny new marketing tool called “social media”

Email marketing

Email marketing is one of the basic principles of an internet marketing strategy. Often it was the only marketing tool available to bloggers when blogging was in its infancy. It becomes essential whenever you are pursuing numerous leads for marketing your brands and products. With so many tasks to manage, such as:

  • Handling an auto-responder
  • Managing subscriptions of your clients
  • Sending of emails to your potential customers 
  • Sending out follow up emails 

This can be a very daunting task. That is why an email marketing software becomes a very valuable marketing tool for bloggers and companies that help them manage their email lists and is designed for ease of use and convenience. 

Aweber has some competition

AWeber is an internet email marketing software that is very popular among digital marketers who are engaged in serious marketing. This software has evolved to become a very useful tool that helps both the newbies and the pros alike in email marketing. It comes with convenient features that assist everyone who want to earn money from email marketing and AWeber is often the email marketing platform of choice.

Whenever email marketing software is concerned, AWeber has been a dominant tool for quite a long time. But for the benefit of others who want to have other choices, here are 5 email marketing options that provide some email marketing competition for AWeber. 

1. MailChimp 

MailChimp is an easy to use tool and also a powerful option for those who want to focus on business and eCommerce rather than just affiliate marketing for earning money in their business.

Mailchimp email marketing tool

MailChimp’s email service allows you to

  • Integrate your emails with shopping carts and CRM’s
  • Allows a free email service for your first 500 subscribers.
  • It also creates a personalized sign up form that matches your brand, giving you the opportunity to post them on your social media account on Facebook.
  • Its custom forms allow you to send emails and display sign up posts that carry your brand.
  • You can also create a template for your own customization preferences and you can also send customized messages to send out to your subscribers.
  • With the help of MailChimp, email marketing is easier with its drag and drop feature.

Now, you can manage your email marketing campaign without using AWeber.

2. My Emma

Another option for an email marketing service that you can use is the My Emma email service. Its main specialization is making visual designs for your email newsletters which is more preferable for marketers who like visualization rather than just text in their email newsletter.

My Emma email marketing tool

With My Emma you can:

  • Create visual designs by choosing the downloadable options for customizing your email brand
  • Track your visual optimized email campaigns easily
  • It is easy to create your own email newsletter designs 
  • Provides a mobile optimized feature with over 100 free templates that you can choose from
  • If you need help to create your own email newsletter designs, they also have in-house professionals who could give you a hand 
  • Use a “drag and drop” interface  
  • Social media tools are available to help you reach a wider audience 
  • Integrate your email marketing campaign with your social media account and other existing websites that you own.
  • Share analytics with other team members that will help guide you in your email marketing campaigns.

3. Constant Contact

If you are looking for a free email campaign to start with, then Constant Contact provides a great solution for your email marketing needs. If you are just starting out and want to get the feel on how an email marketing campaign will work for you, it is best to start from opting for a free email service than paying for AWeber’s paid email marketing tools.

Constant Contact email marketing tool

This email marketing solution offers you guaranteed results that your email campaign will reach their inbox.

Some of the features it provides include:

  • Control on how you want to design your customizable templates and make your professional looking emails and newsletters using its drag and drop editing tool. 
  • Helps you to manage your growing email lists and you can start enjoying its social integration feature for your email marketing campaign 
  • Track down your results in real time

The 60 day free trial may be enough to help you decide whether the tool offers you a better solution for your business. With its $15 per month subscription afterwards you will find that Constant Contact offers you a productive email marketing campaign that is worth the investment.

4. Get Response

Get Response is another email marketing software solution that can take the place of AWeber because of its intuitive designs and tools for creating beautiful and attractive email newsletters. They have numerous template designs that allow its users to unlock their creativity in making their own email design to promote their brand and business.

Get Response email marketing tool

Some of Get Response’s features include:

  • Smart editing tools
  • Blocking features for adding text and buttons
  • Save snippets and retrieve your email history
  • If you have the talent in managing your HTML code editor, you can explore all creative possibilities in creating your own email design or you can easily use the pre-designed templates available
  • Has numerous custom templates for creating your email newsletter with more than 1000 iStock images to create a more impressive design for your email and newsletter

5. Vertical Response

Vertical Response is another email marketing software that you can use that offers some easy to use features and allows a 30 day free trial.

Vertical Response email marketing tool

Features include:

  • Over 700 designs for email newsletter templates created by professionals that you can flaunt to offer in social media sites and for event marketing campaigns. You can also make use of their
  • Free list management tools 
  • Send out online surveys and direct mail postcards 
  • Provides a free Webinar and marketing guide that will help you improve your email marketing campaigns.

Vertical response offers a more flexible pricing for their services with its Pay As You Go program.

What About You?

Which email marketing tool do you use? Has your email marketing been effective and could you do better? Do you even use email marketing or have you only focused on social media such as Facebook and Twitter?

Look forward to hearing about your stories and insights in the comments below.

Guest Author:  Stacy Carter is a tech writer and freelance blogger laying out for tech news via online exposures. She is the author of the site: iPhone Spy where you can get valuable information about spy software program on your cell phone.


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Jeffbullas's Blog


  • I am currently using MyMail for wordpress (link to the plugin here: http://codecanyon.net/item/mymail-email-newsletter-plugin-for-wordpress/3078294 ) it has surprised me how good this plugin its, i recommend it to anyone who is looking for a great WP plugin for mail. It allows to create easy opt-in forms, lets people choose the type of newsletter they want to get (you can make a template for each type, there are over 8 templates and are very easy to customize) you can also use you’re own template.

    • Thanks Niels for that tip. I will go and check it out! 🙂

  • Brenda Gael Smith

    MailChimp’s “Forever Free” plan allows up to 2,000 subscribers (not 500 as set out in your post) and you can send up to 12,000 emails per month.

    • Thanks Brenda for that correction. I will amend it to reflect that.

  • Michael McDonald

    I am newly starting a social media site. Do you recommend any one over the other for starting out as I grow a list? I’ve also looked at Comm100 which looks interesting.

    • They will all do the job but some will be more user friendly than others. It also depends on your specific requirements.

  • venkyiyer58

    I would love to know what you think about Imnica.

  • If you want to read some more about choosing the right email service provider. I can recommend to have a look at http://www.emailvendorselection.com/ There are a load of articles there (including some of my own).

  • Gareth Heuer

    Any thoughts on Mad Mimi?

    • I haven’t heard of that tool but maybe someone else might provide some insights

  • Email marketing tools are very helpful to grow business through emails. There are many different tools in email marketing that can help you boost the performance and effectiveness of your email marketing campaign.

  • What about Userfox? Any pros and/or cons?

  • Nice list, just a few of the top choices and the main benefits of each. I hadn’t heard of My Emma will have to check it out.

  • John

    Hi Jeff, nice list! Hope you can check this blog
    http://www.staff.com/blog/comparison-of-the-best-email-marketing-software-options/ that lists around 30 email marketing software with a comparison of all the features. Thanks!

  • Cortni Keaveney

    What about Response Wise. They are a great email marketing company, that we use. Super friendly and offer a lot of free feature the others charge for, like survey, social media posting, and image hosting.

  • Supersize Blogging

    Why miss out the big Daddy, InfusionSoft?

  • Social media is great but it shouldn’t serve as a replacement to email marketing. If anything, the two work very well together. The online space is competitive and the more touchpoints the better. Email lists can also be segmented in ways that social followers cannot.

  • Finge

    Hi Jeff, I follow your blog and love it! This particular blog post caught my attention since I live and breathe email marketing.

    I think you left out one important tool: Campaign Monitor » http://campaignmonitor.com

    I have used Campaign Monitor for several years I find it super easy to use. CM will get you started in no time – and has very powerful features. This of course is very subjective – but I find CM to be the most intuitive tool I have tried, letting you focus on the content and effectiveness of the emails rather than the technical aspects of setting it up and creating the emails. Coming from the corporate world of DHL Express with enterprise solutions to now just recently starting my own business (c-lab.no) I can finally use a tool that is easy to use rather than cater to the complexities of global account setups etc. I use Campaign Monitor for all my customers – creating customized accounts and templates in a matter of minutes.

    Designing for the inbox can often be daunting and extremely difficult since most email clients render email differently – and often limits your options in terms of design. Another important aspect is having emails designed BOTH for desktop and mobile (think thumb-friendly…). Campaign Monitors templates automatically does that for you. Highly recommended!

    Keep up the excellent work!

  • Simon Byrne

    Don’t forget Sign-Up.to – marketing automation, SMS integration, social scheduling all included for little more than MailChimp pricing.

  • irtiza ahmed

    i m Using Social networkto increase my website traffic but i dont have any success yet will help in that


  • Hi Jeff, Stacy and everyone. Thanks for this list: it’s difficult to limit it to just 5 email providers! 😉

    Did you know there’s a new arrival on the email marketing landscape called http://www.mailify.com/?

    They’ll offer mobile-optimized designs, Cloud collaboration and a freemium version with unlimited number of subscribers.

    Why not check Mailify out for a fresh approach to email marketing?

    We’d love to be included in future articles!

  • Definitively using transactional email marketing service over email marketing service any day of the year.

    These tools are limiting, don’t offer enough, and don’t take in consideration the frequent A/B split tests that are mandatory part of email marketing.

  • Thanks for a great overview. I’m in the market for an email marketing tool and I need what I think is referred to as an autoresponder. The function I’m looking for is that when someone has signed up, they will automatically receive a sequence of emails with tutorials number 1, 2, 3, 4 and so on, with say one week in between. Would appreciate to know which of these tools provides that functionality. Is that what an autoresponder does?

  • frog online

    I really like this article a lot. It gives me an idea for my business and my life experience. Keep it up guys.

  • Nivetha

    Good Points made on email marketing and thanks for providing valuable email tool that would connect and import many contacts for building healthy business network.


  • Neeraj Agarwal

    Try MailGet – drip marketing, scheduled emailing, SMTP routing, responsive email builder all included for less pricing than My Emma.

  • Karolina Jasvinaite

    Hey guys! I see you also write about the tools that everyone writes. It’s the safest way to recommend 😉 You do not need to be a marketing expert to recommend Mailchimp or any other tool here. So the article is worthless. You should switch on your expertise and recommend something more original and interesting to email marketers. There are more than 250 tools you can choose 😉

  • Anna Knyazan

    Great post! Did you hear of Proofy. It’s an email verification tool which is cost effective and very much efficient and give lots of value addition services.