An average Pinterest user follows nine brands and spends up to fifteen minutes using the social network a day.
A pin doesn’t get easily lost in billions of pins. Its half-life average is three and a half months. Pinterest beats Twitter, LinkedIn, and Instagram on the highest referral traffic driving social media platform.
Unlike other social networks, Pinterest still isn’t as crowded. You get to pin fifteen to thirty times a day and achieve the best of results. This visual platform may be very helpful for your company or brand, however, if you do not use it right, it may make you waste an awful lot of time.
Do you know that you can automate the most tedious activities that involve posting on Pinterest and at the same time beat your expected revenue?
There are tools existing that can be a powerful resource for entrepreneurs on Pinterest who are looking to be consistent, and have good results in less time.
In this article, we will look at some tools that may help you increase your traffic and sales from Pinterest.
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Design your images that are cut for the visual platform using this tool. With Canva, you can edit an image using pre-designed templates that are tailored for Pinterest. It is perfect for pinning because the images are optimized at a 2:3 aspect ratio.
There are tons of stunning layouts to choose from. It will make the job easy even for non-designers to create visually-appealing pins. The interface of Canva is also very user-friendly. You can easily view the changes on the image side by side the template of your choice.
You also have the option to upload your own photos and select among 17 different filters. You can even add a caption either at the top or bottom of the image.
With Tailwind, you can have your pins scheduled and analyzed for performance on Pinterest. Tailwind is a tool specializing in scheduling and analysis. Also, you can install an extension in your browser when you allow the tool to access your Pinterest account.
The analytics available with Tailwind are powerful. In the dashboard, you will have a summary of the previous week’s performance. Included in it are the quantity of repins, the followers you received and the domain pins.
The tool also lets you trace the rate of your engagement, and the basis of this is the numbers of repins you get. With this score, you get to identify the relevance of the content to your audience.
Another feature the tool offers is that you can track how your account is growing through the virality score. You get this score when you divide the total repins by the total pins. Of course, since it is a scheduling tool, it gives you the most favorable posting times.
Loop88 allows you to connect with influencers on Pinterest as well as increase your following. This year, 59% of entrepreneurs increased their marketing budgets for influencers. Why? Because internet users do not feel safe because of scams. What they trust more are the recommendations and reviews from real people over brands.
With Loop88, you can connect with Pinterest influencers who have a big following and engage them. If you already have a somewhat popular account on Pinterest, it is a great start to get some revenue when you pin for labels or brands.
Loop88 is a great tool. However, there is a catch. The price of this tool is not public, and you are required a significant number of Pinterest users following you before you can get accepted.
While Pinterest only sends you notifications when there is someone who repins one of your images, Pinalerts notifies you when someone pins content from your website. Remember to upload only high-quality photos. This way, your audience will be able to share the images on Pinterest.
With Pinalerts, you can monitor your website or your competitor’s, to see if users pinned content. It is very easy to use this to learn about the latest popular content and get new users to follow you.
Pinalerts is a free tool and using it is a breeze. All you need to do is create an account. The next thing to do is to click ‘Add’ to add websites. With this tool, you can have control on the frequency of the notifications delivered to you, preventing your inbox from cluttering.
This tool lets you participate in group boards, gaining exposure as you do so. When you join boards, you get the chance to drive traffic to your site. There are thousands of users that are on boards that are popular. Most of them are actively engaging with the content shared.
So don’t fret if you do not have a huge following yet. You can take full advantage of boards so you can have your photos or articles pinned numerous times and have the opportunity to reach a multitude of users. Remember, though, to share only high-quality photos that are absolutely relevant to the topics in the board.
With PinGroupie, you get to sort out the boards through their likes, pins, and following. You can then easily discover the boards with high-activity groups for your niche through the database of PinGroupie.
One good feature of PinGroupie is that it allows you to look for groups based on their title, description, and category. You will most likely see groups based on the kind of words they are using in their account description. Once you have selected some groups, you can sort them out by the quantity of users following them, and then you can find out if they are relevant for your brand.
The worth of an average order from Pinterest is $80. Imagine if your business can target the platform’s demography, you will have an incredibly effective platform. If your aim is simply to draw traffic, then you’ll surely find success with Pinterest with its high-quality visuals.
The tools we have learned about above can definitely let you spend less time and effort in making your Pinterest marketing more effective. You can choose from the tools above depending on your social marketing goals. You can also ask for the help of some agencies with your campaigns to speed up the process.
With a bit of practice and getting used to them, the tools will become easier to use, and your efficiency will improve and will surely make an impact on your bottom line.
Guest Author: Nicolas Finet is the Co-founder of Sortlist that aims to helps you find the best marketing agency leads that perfectly fits for your business. Follow him on Twitter @nifinet!