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7 Reasons Why Companies Should Blog

bloggingI have this discussion with clients all the time.. ” Why should we have a blog? “.

It’s a good question and most customers eyes glaze over.

I don’t have the time.. We don’t want to give away our company secrets..Our policy is not to use or allow Social Media… I don’t have anything to write about.

Well there are 7 Good Reasons to start Blogging.

  1. It helps your SEO (Search Engine Optimization) as Google loves new content!
  2. You can engage and understand your customers better.
  3. You are seen as an expert in your field, a ” Thought Leader”
  4. Great new content gives people a reason to keep coming back to your site.
  5. Blogs are a much more trusted source than companies press releases and official company PR.
  6. It moves customers to a conversion point where enough trust is created for people to take the next step and buy.
  7. By writing you are learning.

Note: Most importantly it helps you improve your rank on search engines and assists in getting found, when people enter those important key words in Google.

So if you are going to start a blog what functions and features should a blog include?

It is better to use a minimalist format ( keep it simple) and preferably a 2 column template design. Host it on your website domain (do not use a  wordpress or typepad domain as you want to improve your own website’s domain SEO not Typepads, Tumblr or WordPress.com and have control over the site.

1. Menu to Include

  • About us
  • Home back to your company website

2. Subscription to be via an RSS Feed and Email (and put these in top menu and right side)

3. Search Feature for Articles on the Site

4. Include the following at the top of each blog post so visitors can add your blog and posts to the following sites

  • Digg (Over 20 million  people visit this site every month)
  • Reddit (Alexa rank of 664 and a Google page rank of 8.. this means one of the top sites in the world with a large number of inbound links and over 6 million unique visitors a month)
  • Delicious (nearly 2 Million unique visitors per month)
  • Stumbleupon (over 5 million unique visitors a month)
  • Facebook ( over 250 Million subscribers)
  • Twitter (No 2 Social Media site and is monitored by search engines and becoming more important for SEO)

Note: Providing these functions allows people to post your company’s blog onto sites that have millions of visits every month, also register your Blog with Technorati ( The Blog “Bible” and registry and search site) they have over 5 million visitors a month).

5. Two Text boxes in the right panel to include

  • A one sentence description of  who your company is
  • Your clients

6. “Connect with us Box” on right panel that includes Subscription to:

  • Facebook
  • Twitter
  • Subscribe to our Blog RSS

7. Multi User (allows multiple users to add posts to your company Blog)

8. Popular Posts Box

9. Browse by Tag Post Box

10 Browse by Category

As Google’s search alogorithms are in constant evolution with recency and new unique content becoming an important part of the mix, Blogging is something that your company should not ignore.

So do you think your company should be blogging?

Jeffbullas's Blog


  • I was just having this very conversation with a colleague last night. He’s new to Social Media and was asking, why should you have a blog? These are great answers to that question.

  • Great post, Jeff. We wrote on a similar vein “Why Businesses Must Blog” recently (http://blog.ymarketing.com/bid/19636/Why-Businesses-Must-Blog-ymarketing) and provided (just) six reasons — our first three are tied to SEO — but you’ve added some intriguing discussion points about leading and writing specifically into the mix, thanks. -David

  • Hi Jeff,
    Thanks a lot for this post. I am planning a blog for our website and your advice of not using wordpress has been a great eye opener. I thought it would be a very convenient way to create a good looking blog without bothering too much with programming and design but you made me change my mind. Is there a simple way to create a blog without using wordpress or similar and without loosing traffic? Thanks again. Eva

    • I think what Jeff meant and what was unclear in the post was that you should not use a wordpress.COM blog to host your business blog, meaning don’t do yourbusiness.wordpress.com when you already have a yourbusiness.com website

      • Madelyne Oliver

        Thanks Sherwin for the clarification about wordpress, I was wondering about that. All in all, great post Jeff.

  • Hi, just thought you should see this: http://arnteriksen.no/7-grunner-til-at-en-bedrift-b%C3%B8r-blogge – This guy is stealing your content, in Norwegian that is.

  • Liked your article so much I added a link to it from my site…

  • Jeff,

    Just found your post. Very good advice and very comprehensive. Thank you!


  • mike

    using your website as a reference for my case analysis in my I.S. class…mba level

  • Having started a blog in December 09 on “Loyalty Building & New Media Project Management”, I found this post very useful.

  • I’ve just started blogging for several of the reasons mentioned above, but one other that I’ve noticed is that it provides me with a creative outlet for my ideas. If you are a right-brained person, you feel compelled to express creativity in the form of words, pictures, music or videos. Blogging does just that – it lets me be creative while providing an easy way to gather valuable input from others.

    Matt Kaplan

  • Great short and sweet article. I have the link on my website because I thought it was great information.

  • These are all great reasons to start blogging. The more you get your customers and subscribers involved in your company and they understand what exactly you’re trying to accomplish then the better your chances are of them discussing you with others. We all know that the internet is rapidly becoming the fastest and smartest way to get yourself out there into the general public

  • I really love the stumbleupon blog. The concept of the whole thing is just fantastic.

  • Nowadays one of the best ways to advertise your business is by the Internet. All this tips will improve the SEO of our site and it will lead to drive more traffic to it.

  • Great article, Jeff. As copywriters, we speak to a lot of people who have started figuring out that they should blog, but just simply don’t have the time or know what to write about. We always answer, “what are your customers asking you about the most?” That is a good place to start. Clear up your FAQs with an in depth blog post so your clients know you are listening and your customers see that you are on top of things. Plus, next time you get asked that question, you can send them a link to your post!

  • This is an interesting post! I like how you enumerated points of what a content marketing is about. There may be people who uses such strategy, because they think of how it can help their business. This will help a lot of people, especially those who just use this strategy because of its efficiency and not how it really works.

  • It is a well known fundamental that you have to write and write for your site to rank well (or in other terms, blog). Blogging about your services and new promos and adding social media integration can yield valuable traffic.

  • I’m convinced! Any specific suggestions for independent retail stores/ How about a speciality niche retailer with a local “brick and mortar” and a webstore?

  • I do agree that having your own blog for your own business can help a lot. Like when there are customers who want to contact you, they can automatically go to your site. It also attracts new customers or prospect buyers for your products.

  • Anonymous

    Great stuff as always Jeff – I may have to send this in hard copy to each one of my clients.  

  • Michela Stribling

    Nice points. I would add a couple of things to your list:

    1) Blogging creates community. This is an expansion of your reason #2, but an important point to consider. Lisa Green made a similar point in her comments.

    2) Blogging personalizes the brand. This is key in the social sphere as more and more consumers look for meaningful connections with brands.

  • Yes I think its good to add a blog because it helps in updating websites regularly. I do have a blog on my website and one should add fresh content in your blog regularly.

  • Harry Burnett

    Nice work Jeff. I have recently started a Blog, and already have had people interacting. Didn’t know about Digg, REddit etc, so very useful info.

  • Angela Heidt

    Excellent post! I like to remind my readers that if they don’t have the time/inclination to blog, they can always hire a ghostwriter to lend a hand.

  • Jeff, not only have you given us ammo when advocating for a company blog, but you’ve created articulate answers which are informative and compelling. Thanks much!

  • Nice artice. However alot of business owners are too busy to be maintaining a blog. What would you reccomend for an individual who does not have the time to be working on blog posts every day or week.Who should they go to?