Using eye catching visuals in your posts is a key element for successful content marketing.
Studies completed over the last decade have shown:
- Blog posts with images get 94% more views
- Readers connect with images in just 13 milliseconds (or less)
- Our brains process images 60,000 times faster than text
These findings all seem to point to one and only one thing:
It’s important to use visuals!
Below are 9 types of images you can use to break-up large chunks of text, make your post visually appealing and get tons of shares.
The Ultimate Guide to Content Marketing for Business
1. Quote images
Quotes are a great way to illustrate a point. In fact, in “The 4 Hour Workweek” writer Tim Ferriss introduced a new lesson with a quote.
That helped him illustrate the point more easily.
Quote graphics are a marvelous way to make your post visually appealing as well as get to the point quickly. Here’s an example…
Quinn Whissen’s from Vertical Measures used the quote graphic below in the post.
How to add Quote Graphics?
- Find a quote relevant to your blog post. Google “Your Keyword” + “Quote” to find quotes for your blog post.
- Next thing is to make it visually appealing which you do by using these tools:
2. Stock photography
Stock photography has a lot more to say, if you use the right images. While, cheesy business photos may lead a visitor to close the tab!
But on the other hand, using the right type of stock photographs can show your emotional side and will greatly boost engagement on your blog post.
Quick Sprout is a great example to include here. Many posts of Neil Patel start with a powerful stock image to grab the attention of the reader. Here’s an example:
Here’re some of the sites to find stock photos for your posts:
- Death to Stock Photo
- New Old Stock
- Morgue File
- Flickr’s Creative Commons Search
Screenshots are a great way to visually explain your points.
That’s why most people prefer to use screenshots, not only to make blog posts more visually appealing, but also to add authenticity and support the key points of the post.
In this post about email marketing best practices, Jimmy Daly, content crafter at Vero Blog, used a screenshot to add authenticity.
It can also be beneficial to draw arrows in screenshots. This way the reader can understand your point easily and quickly. Like, this one by AppSumo:
These are some tools you can use to capture a screenshot:
4. Charts and graphs
Many times it will happen – When you need to support your statement with some cold hard facts.
While there’s nothing wrong with simply explaining it, the same point can be made with much more credibility by using a chart or graph.
When it comes to content marketing, they are a rare gem to find. Charts can convey your data strongly and will also help you grab more shares from your blog posts.
Tools to create charts and graphs:
5. Personal Photos
Personal photos are a great way to show your human side. Readers directly connect with these photos helping you deepen the relationship.
Here’s an example;
Neil Patel wrote a great post on Quick Sprout, “How Spending $162,301 on Clothes Made Me $692,500”
In it, he shared his personal experience and also added lots of personal photos like this.
Not only did he use this image but also many other personal photos to connect with his audience.
Infographics are one of the most shared posts on social media.
Not only do they attract tons of shares but they also help you grab links to build your SEO power.
Infographics are very useful for breaking down your blog post into an easily understandable step-by-step lesson.
Notice how Copyblogger used infographics to feature the 9 biggest goofs businesses make with their landing pages.
DIY Tools for creating Infographics:
Here are some websites to hire designers:
7. Cartoons and Comics
Images are often a much more powerful medium than text.
Cartoons and comics are even better as they are humorous which makes you smile and laugh.
In a blog post on Writtent about content marketing mistakes, Jared Woods used cartoons to explain his points and add some humor, like this one:
Where to find cartoons for your blog posts:
8. Custom art
Custom images are a great way to boost your brand’s authority.
They make your blog post visually appealing by breaking down the big paragraphs and making your blog post easy to digest.
CoSchedule is a great example to include here. Usually, their blog posts use custom art to highlight any important point. Like this one;
Designing custom art used to be expensive, but not anymore. Today with the great tools out there, you can easily create custom photos for little to no cost in just seconds.
9. Animated images
Last in the list is animated gifs.
In the age of Images and Videos, animated gifs too are enjoying rise in popularity. It’s always fun to spice up your content marketing with animated gifs.
You can always include humble animated gifs to draw the attention of the visitor.
How to create animated images?
Lastly, 101 strategies to convert shares into subscribers
Because who knows if those people who shared your blog post will return to your site or not?
If they’re on your email list, you can email them every time you publish a blog post and get the same engagement from every post.
That’s why I’ve included a sweet bonus for you. This bonus will share 101 strategies to get more email subscribers from your post.
Guest Author: Aman Thakur shows aspiring bloggers and marketers simple and effective ways to grow their email list and get more return from them. Download his free eBook – 101 list building ways to grow massive email list quickly.