For most of us, social media has become a second home where we invest 3-4 hours of our leisure time a day. This is supported by the fact that there are 3.2 billion people logging in daily to social media. And marketers see an opportunity to attract this audience to their product or business.
Hashtag tracking is one method that helps this purpose for marketers.
Hashtags have been a highlight of social media platforms like Twitter, Instagram, Facebook, and Pinterest. They are commonly used by businesses and users to support their content on digital platforms.
An intro to hashtags
A hashtag is generally a phrase or keyword prefixed with the # sign which is attached to a piece of content on social media. A hashtag helps enhance the discoverability of the content.
The idea is to attach a hashtag relevant to the theme and characteristics of the content so that when people search for a content topic they can find it using just a simple hashtag.
Adding hashtags is immensely helpful as it increases your reach and makes it easily discoverable for a broader audience.
Especially for marketers, hashtags can be used to promote your content more effectively with expansive reach and engagement possibilities. Marketers can track hashtags for topics that are trending, what people are interested in, and brand-specific hashtags.
I have gathered 9 hashtag tracking tools that will allow marketers to design a more personalized, effective and creative social media marketing strategy.
Taggbox is a social media aggregation tool that is extremely resourceful and effective in hashtag tracking. This allows you to track and gather quality content from social media platforms into a single feed.
You can track the better performing and trending hashtags easily and further you can customize the feed according to your liking, need, and theme, making it more attractive and attention-grabbing to users.
It gives you the option to moderate content as well where you can restrict competitors’ content, inferior, and inappropriate content as well.
Taggbox is extremely useful for a business to display creative content walls through hashtag tracking on events, weddings, seminars, conferences or even embed it on your website to drive better engagement and conversions.
RiteTag is a part of RiteKit and is a tracking and performance measurement tool for hashtags. It analyzes which hashtags are trending and performing better.
RiteTag has a useful analytics tool that shows diverse data statistics like popular accounts using hashtags, new trends, tag sets and much more, providing maximum ease of use.
Also, the hashtag strength identification feature provides a comparison of hashtags, showing which hashtag is performing best and it does this through color indicators.
Hashtagify has features like trends analysis, user engagement, a hashtag keyword cloud, and relevant hashtag suggestions for you. As well, Hashtagify can conduct research and recommend the best hashtags for your business.
Hashtagify is a great tool for intelligent hashtag marketing dedicated to Twitter. It also provides trending hashtags for Instagram.
For marketers, it is a great tool as it has both tracking and analytics integration which enables better hashtag performance and engagement.
Hashtracking, as the name suggests, is a simple and easy to use hashtag tracking tool that provides real-time hashtag tracking and performance analytics.
And for free members, it provides historical performance analytics. The reports for hashtags tracking can be created in a creative way to make it more visually attractive and easily understandable.
Further, you can create display names for a hashtags list for better management.
The primary differentiator for Keyhole is that it has a dashboard displaying essential hashtag performance metrics such as impressions, reach, most effective, best ones, location, demographics, and sentiment.
It further provides a media tab for visual content related to the monitored hashtag, and a streaming tab for a list of posts sorted with the engagement rate, location, and sentiment.
This tool also has a nifty influencers tab for identifying key influencers engaging with the hashtags.
The best part about Twubs is that it provides you the option for registering a customized Hashtag for your use. And this acts as a protection for any copyright or legal claims for using Hashtags.
Its customizable feed allows you to make hashtag discoverability easier and gather its vast uses. The social landing page from Twubs allows users to communicate with you using your customized hashtag.
Talkwalker is another great tool mainly to monitor hashtag performance, impressions, engagement, reach, and mentions. It comes with a real-time hashtag monitoring facility for your campaigns or events.
Besides that, it provides recommendations on trending topics, key hashtags, and linked brands with the hashtag.
Hashtag tracking is a part of the social media toolkit for Talkwalker and it has many key features to support hashtag tracking for better understanding and analysis.
TweetDeck is a dedicated management tool for Twitter accounts and was acquired by Twitter. TweetDeck allows you to access multiple accounts from a single tool.
From here you can track and manage the performance and engagement of your hashtags. It is a totally free tool through which you can track various hashtags and campaigns.
You can identify the popularity of your hashtag on social media, find key influencers, analyze campaigns, and measure reach and impressions. Real-time hashtag tracking is only available after subscription.
Social media performance analysis is a crucial aspect for your business and tracking hashtag performance helps immensely when identifying the right target audience, event marketing opportunities, brand awareness, and your marketing campaign performance.
These hashtag tracking tools are the best ones out there to help you monitor your brand’s image, performance and increase your conversions through analysis.
So, pick the best hashtag tracking tool and get going.
Guest author: I’m Anne Griffin and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.