If you’re serious about growing your Instagram following, you need to get the right Instagram tools to help you reach your goals.
Whether you’re looking for ways to expand your reach or track your progress, there is a tool out there that can help you.
It’s just a matter of finding which one will maximize your efforts.
To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2020.
It’s no secret that having more real followers on Instagram leads to higher engagement, website clicks, and sales for your business.
But growing a following on Instagram is harder and more time-consuming than ever.
Kicksta is an Instagram growth service that helps you attract your ideal audience and grow your following on autopilot.
Kicksta’s growth methods are simple and organic. Describe your ideal follower and Kicksta will find and engage with users who match your specification.
These interactions increase your brand awareness and organic growth without having to spend hours on Instagram yourself.
Here are two quotes from happy customers of Kicksta:
“Our Instagram growth and engagement has gone up by 20% and I also learned tips and tricks that have helped me manage my account better!”
- Emma Wakely, Travel Blogger and Influencer, @wanderingsupertramps
“Instead of spending endless amounts of time liking photos to get growth for our clients, we can spend it creating compelling content and cultivating a community on the accounts we run. It saves us hours and hours a day,”
- Alicia Civile, Co-founder of LACE Photo Media
2. Hashtagsforlikes: Use trending hashtags
How do you choose the hashtags you use in your Instagram posts? Is there any data-driven analysis or are you just swinging for the fences?
Using trending hashtags is proven to increase your reach and help you get more followers. Which is why hashtagsforlikes is such an amazing Instagram tool for your arsenal. This tool detects the most trending hashtags based on a search of your choice and instantly provides analytics, data, and hashtag recommendations that you can use to increase your exposure. It’s a must-have for any serious Instagram marketer.
If you want to find out how hashtagsforlikes can help grow your fanbase organically go here. Hashtag searches are free, so you can get started straight away. But by going premium you unlock a suite of powerful hashtag tools to help support your success on Instagram, I highly recommend it.
Here is what a happy customer had to say:
“The changes were instant after I started using the HashtagsForLikes service. I love the lists the dashboard provides for me, whether I want to use Most Popular hashtags, Trending hashtags, or Related hashtags. HTFLS changes daily and that way your hashtags are never stale!”
- Tamara Bowman, @tamaracameraphoto 30k+ followers
3. InVideo: Edit Videos for Instagram
For fast, easy and effective video editing, InVideo is one of the best Instagram tools out there. With video marketing on the rise, it’s important to keep up with the industry. The InVideo Instagram video editor, allows you to choose from thousands of flexible and customizable templates and become an Instagram video pro.
Almost 75% of traffic online is motivated by videos. If your brand hasn’t embraced video as a key part of your strategy, now is the time. With InVideo, video editing is as easy as uploading your videos and photos to their site and choosing an editing style and soundtrack from the provided options. InVideo’s technology will take over and generate a beautiful video for you to distribute however you’d like.
“An incredible program to make quality videos. I can openly recommend it to anyone looking for a program to create excellent quality videos.”
- Paula C
4. trendHERO: Search and Check Instagram Influencers
Very simple idea: if you want real followers just find people with real followers and ask them for promotion. It’s like the quintessence of influencer marketing!
trendHERO allows you to gather a large Instagram influencers’ list and instantly analyze them. 45M+ database of accounts all over the world, keywords search, 13 different filters. You’ll see engagement rate, audience type, geo, interests, and much more for analysis and fake detection (90+ metrics). There are several plans starting from $10.
For example, you could compare the audience type of followers and likers. So you could in three simple steps find influencers and choose the most effective one for your promotion.
trendHERO is an all-in-one tool for influencer marketing. It includes:
- Similar bloggers discovery
- Database of influencers’ promotions (posts and stories)
- Competitor ads monitoring
- Contacts (email and phone)
- Report and list exports
- Growth tracking
- Influencers list management
For example, you just type any influencer’s account name and trendHERO will gather 500 similar accounts based on their followers. It’s a very powerful and comprehensive feature for marketers and business owners who start searching in new niches.
So it’s one of the best Instagram influencer platforms with good pricing and accurate reports.
5. Planoly: Schedule Your Instagram Posts
Speaking of wanting to save time and avoid losing yourself on Instagram for hours at a time, one of the most important Instagram tools to have is an Instagram scheduler.
Planoly, the first visual Instagram planner, gives you the ability to visually plan out your content, meaning you can post consistently and keep your grid looking beautiful. For many businesses, consistent Instagram posts mean consistent business.
Let Planoly handle the posting so you can focus on engagement and building your brand. Your scheduled posts will be automatically published to Instagram, saving you time and energy each day. As an official Instagram partner, Planoly ensure that your posts are published, so you never have to worry about missing a post. Created by a designer and an editor, Planoly has all of the features you need in an Instagram scheduler with nothing extra to get in your way.
Here is a quote from a happy Planoly customer:
“Planoly has genuinely saved my life. I’m the only person managing social. Without it I would not be able to be here right now – I’d still be at my desk!”
- Madison Utendahl, @MUSEUMOFICECREAM
6. Iconosquare: Track Your Instagram Analytics
If you know what you’re looking for, analytics can provide you with so much useful information about your audience. Iconosquare provides actionable Instagram analytics and industry benchmarks that can easily make a difference in your strategy. They track metrics like engagement rate per post, impressions history, and follower evolution for your traditional posts.
If you’re looking for data on your Instagram stories, as well, Iconosquare offers that. You’ll gain insight on when to post your stories, what types of stories to include, reach, impressions and more. If that’s not enough for you, they’ll also generate insight on your profile activity and links, hashtag tracking, and competitor tracking. Iconosquare is a complete Instagram analytics solution.
A quote from an Iconosquare user:
“With Iconosquare, we’re able to easily track our performance in full detail. It’s become an essential tool for us to grow and engage with our audience.”
- Diana Choi, Digital Marketing Executive, Hypebeast
7. Crello: Create Instagram Graphics
Instagram can be intimidating if graphic design isn’t necessarily your strong suit. Crello is one of the best Instagram tools for people who want beautiful visuals without investing a lot of time into creating them. Don’t worry about spending money hiring a designer or hours learning new software. Crello offers a wide variety of themes, formats, photos and illustrations that are sure to make your life easier and your Instagram beautiful.
Designing should be enjoyable, and Crello offers a straightforward solution for marketers, entrepreneurs, and anyone who wants to make beautiful designs. Choose from any of the beautiful, ready-to-go templates on Crello’s site, and you’ll be well on your way to high-quality, amazing designs. If you’re still stumped, Crello’s inspiration collection is full of post ideas for any holiday, topic, or message you can imagine.
Here’s what a Crello user had to say about this tool:
“In a #startup you may wear many different hats, this simplified graphic design tool can help ⚡️ via @davidrlroberts”
- Radivision, @RadivisionTV
8. Lightroom: Edit Instagram Photos
Speaking of design for non-designers, Lightroom offers an easy way to edit your photos so they have a cohesive look. Whether you want to use the available presets or play around to create your own perfect edit, Lightroom will make your feed look consistent. Adobe’s intuitive interface means you won’t have to spend lots of time learning the software before you create images that look exactly how you want. Lightroom also uses Adobe’s cloud, which means you can access and edit your photos online whenever you want.
It can be frustrating if you can’t find that photo you know would be perfect for your next post. With Adobe’s Sensei technology, your photos will be auto-tagged with searchable keywords. Once you find your images and they are edited the way you like them, you have the option to post directly to social media through Lightroom. If you’re not looking to schedule these images for the future, this can be a great feature. Adobe Lightroom makes finding and editing your photos for Instagram a breeze.
“Adobe’s Photoshop Lightroom remains the gold standard in pro photo workflow software. It’s a complete package, with top-notch organization tools, state-of-the-art adjustments, and all the output and printing options you’d want.”
- Michael Muchmore, PC Magazine, @MikeMuch
9. HypeAuditor: Analyze Your Instagram Followers
Have you ever had a sneaking suspicion that some of your followers weren’t real? If you have over 1,000 followers, HypeAuditor will analyze your profile for your audience quality, demographics and engagement. They will make sure you only have real, quality Instagram followers who want to be there and engage with your content. As a content creator, it’s a great feeling when someone engages with your posts. HypeAuditor can help you make sure those are real engagements. This can help you zero in on your loyal audience and encourage them to engage with your posts.
On another note, if you’re looking to evaluate the authenticity of someone else’s Instagram account, HypeAuditor makes this as easy as entering their username. Brands want to work with influencers who have real followers, not purchased engagement. Running your username through HypeAuditor can help you understand if you need to make changes to your follower base or if you’re good to go.
“HypeAuditor works like magic. The accuracy and depth of information the tool provides is really great. I especially like how HypeAuditor puts numbers into context.”
- Trajan Tosev, Social Media Expert, @trajan.tosev
Instagram can be a tricky platform to market your business, but with a great strategy and the right tools to help you get there, you will likely see excellent results.
Add these 7 Instagram tools into your game plan and you’ll not only see your Instagram followers grow, but you’ll save time doing it.
I hope this list has been helpful as you plan your strategy for the year.