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Influencer Marketing

This category looks at a form of marketing that involves finding, connecting, and engaging with individuals who have a noticeable influence over your ideal audience or customer group.

How to Develop an Influencer Marketing Strategy in 5 Steps

How to Develop an Influencer Marketing Strategy in 5 Steps

How do you reach your target audience with meaningful content in a time when consumers simply don’t trust (or like) digital advertising? If that question […]

How to Get Followers on Twitter With Influencer Engagement

How to Get Followers on Twitter With Influencer Engagement

Getting more followers is pretty much Twitter’s Holy Grail for any small business. And getting relevant, engaged, valuable followers – even more difficult! It’s not […]

How To Check If An Influencer Is Actually Influential

How To Check If An Influencer Is Actually Influential

The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing. However, in the last […]

The Secret Machine Behind Scalable Influencer Campaigns Your Competitors Don't Want You to Know About

The Secret Machine Behind Scalable Influencer Campaigns Your Competitors Don’t Want You to Know About

The power of social media influencers continues to grow… But despite its potential ROI and rising interest, 67.6% of marketers still find it hard to […]

Influencer Marketing - A Beginner’s Guide On What It Is and How to Get Started

Influencer Marketing: A Beginner’s Guide On What It Is and How to Get Started

Create. Post. Hope. Too many aspiring entrepreneurs, marketers, and small business owners take this approach to digital marketing… All they see are tumbleweeds. via GIPHY […]

5 Lessons Businesses Can Learn From Top Solo Bloggers About Generating Influence

5 Lessons Businesses Can Learn From Top Solo Bloggers About Generating Influence

According to a study conducted by the Content Marketing Institute, 86% of organizations surveyed are doing content marketing. Compared to outbound marketing, content marketing on […]

The Ultimate Influencer Marketing Playbook of 2018 - 5 Outstanding Campaigns from 5 Outstanding Pros

The Ultimate Influencer Marketing Playbook of 2018: 5 Outstanding Campaigns From 5 Outstanding Pros

Done right, Influencer Marketing can be an incredibly impactful marketing modality that’s limited only by your vision and creativity. Rather than interrupting your potential customers’ […]

How to Combine Facebook Ads With Influencers to Connect at Every Stage of the Funnel

How to Combine Facebook Ads With Influencers to Connect at Every Stage of the Funnel

Wondering what influencer marketing and Facebook ads have in common? When used as part of a cohesive digital marketing strategy, they are a winning combination […]

6 Ways to Connect Your Startup With ‘Micro-Influencers’ On Instagram

6 Ways to Connect Your Startup With Micro Influencers On Instagram

History is full of influential figures. Abraham Lincoln. Napoleon. William Shakespeare. But while we usually think of presidents and scientists when compiling our lists of […]

4 Expert Influencer Marketing Tips That Will Transform Your Campaigns

4 Expert Influencer Marketing Tips That Will Transform Your Campaigns

Just as marketers were coming to grips with digital advertising, their task is becoming difficult again. According to PageFair, 615 million internet users now block […]