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Influencer Marketing

This category looks at a form of marketing that involves finding, connecting, and engaging with individuals who have a noticeable influence over your ideal audience or customer group.

The Art of Influencer Marketing For Solopreneurs and Small Business

The Art of Influencer Marketing For Solopreneurs and Small Business

28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get into why in a bit… But does it work […]

Celebrity Influencers vs Micro-Influencers: Which Is Best For You?

Celebrity Influencers vs Micro-Influencers: Which Is Best For You?

Before the relatively recent explosion of Facebook, Twitter, and Instagram, celebrity advertising was considered to be the main path towards reaching and influencing potential customers. […]

How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing. Influencer marketing […]

How To Target The Right Influencers For Your Brand

How To Target The Right Influencers For Your Brand

YouTuber Lilly Singh -also known as IISuperwomanII – is famous for her comedic videos that have garnered 2.7 billion views and 14 million subscribers, which […]

3 Valuable Lessons We've Learned from Influencer Marketing Campaigns in 2018

3 Valuable Lessons We Learned From Influencer Marketing Campaigns in 2018

As 2018 quickly comes to a close, many marketing teams are reflecting on everything that happened over the past year. Trends came and went, new […]

Why Your Influencer Campaigns Are Falling Flat (And The One Thing That Will Change Everything)

Why Your Influencer Campaigns Are Falling Flat (And The One Thing That Will Change Everything)

Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we fast approach 2019, influencer […]

How to Develop an Influencer Marketing Strategy in 5 Steps

How to Develop an Influencer Marketing Strategy in 5 Steps

How do you reach your target audience with meaningful content in a time when consumers simply don’t trust (or like) digital advertising? If that question […]

How to Get Followers on Twitter With Influencer Engagement

How to Get Followers on Twitter With Influencer Engagement

Getting more followers is pretty much Twitter’s Holy Grail for any small business. And getting relevant, engaged, valuable followers – even more difficult! It’s not […]

How To Check If An Influencer Is Actually Influential

How To Check If An Influencer Is Actually Influential

The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing. However, in the last […]

The Secret Machine Behind Scalable Influencer Campaigns Your Competitors Don't Want You to Know About

The Secret Machine Behind Scalable Influencer Campaigns Your Competitors Don’t Want You to Know About

The power of social media influencers continues to grow… But despite its potential ROI and rising interest, 67.6% of marketers still find it hard to […]