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Influencer Marketing

This category looks at a form of marketing that involves finding, connecting, and engaging with individuals who have a noticeable influence over your ideal audience or customer group.

How to Find Niche-Relevant Influencers For Your Social Media Marketing Campaign in 2020

How to Find Niche Influencers For Your Social Media Campaigns in 2020

Influencers are a new generation of old-fashioned celebrities who are now running a billion-dollar market all over social media. They no longer need to be […]

The Marketer’s Guide to CGI Influencers

The Marketer’s Guide to CGI Influencers

Influencer marketing has been all the rage over the past few years. You probably have a good idea on how to get started with it […]

The Top 5 Social Media Platforms You Must Use to Become A Power Influencer

The Top 5 Social Media Platforms You Must Use to Become A Power Influencer

Social media and influencer marketing make a perfect combination. With over two billion daily active users, social platforms give just about anyone the opportunity to […]

5 Influencer Marketing Tactics to Build Ultimate Brand Awareness

5 Influencer Marketing Tactics to Build Ultimate Brand Awareness

Online economics has flipped traditional advertising, PR, and marketing campaigns. Today, social capital is the asset worth building, while influence is the strongest currency for […]

The Art of Influencer Marketing For Solopreneurs and Small Business

The Art of Influencer Marketing For Solopreneurs and Small Business

28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get into why in a bit… But does it work […]

Celebrity Influencers vs Micro-Influencers: Which Is Best For You?

Celebrity Influencers vs Micro-Influencers: Which Is Best For You?

Before the relatively recent explosion of Facebook, Twitter, and Instagram, celebrity advertising was considered to be the main path towards reaching and influencing potential customers. […]

How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing. Influencer marketing […]

How To Target The Right Influencers For Your Brand

How To Target The Right Influencers For Your Brand

YouTuber Lilly Singh -also known as IISuperwomanII – is famous for her comedic videos that have garnered 2.7 billion views and 14 million subscribers, which […]

3 Valuable Lessons We've Learned from Influencer Marketing Campaigns in 2018

3 Valuable Lessons We Learned From Influencer Marketing Campaigns in 2018

As 2018 quickly comes to a close, many marketing teams are reflecting on everything that happened over the past year. Trends came and went, new […]

Why Your Influencer Campaigns Are Falling Flat (And The One Thing That Will Change Everything)

Why Your Influencer Campaigns Are Falling Flat (And The One Thing That Will Change Everything)

Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we fast approach 2019, influencer […]