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Influencer Marketing

This category looks at a form of marketing that involves finding, connecting, and engaging with individuals who have a noticeable influence over your ideal audience or customer group.

How To Target The Right Influencers For Your Brand

How To Target The Right Influencers For Your Brand

YouTuber Lilly Singh -also known as IISuperwomanII – is famous for her comedic videos that have garnered 2.7 billion views and 14 million subscribers, which […]

3 Valuable Lessons We've Learned from Influencer Marketing Campaigns in 2018

3 Valuable Lessons We Learned From Influencer Marketing Campaigns in 2018

As 2018 quickly comes to a close, many marketing teams are reflecting on everything that happened over the past year. Trends came and went, new […]

Why Your Influencer Campaigns Are Falling Flat (And The One Thing That Will Change Everything)

Why Your Influencer Campaigns Are Falling Flat (And The One Thing That Will Change Everything)

Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we fast approach 2019, influencer […]

How to Develop an Influencer Marketing Strategy in 5 Steps

How to Develop an Influencer Marketing Strategy in 5 Steps

How do you reach your target audience with meaningful content in a time when consumers simply don’t trust (or like) digital advertising? If that question […]

How to Get Followers on Twitter With Influencer Engagement

How to Get Followers on Twitter With Influencer Engagement

Getting more followers is pretty much Twitter’s Holy Grail for any small business. And getting relevant, engaged, valuable followers – even more difficult! It’s not […]

How To Check If An Influencer Is Actually Influential

How To Check If An Influencer Is Actually Influential

The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing. However, in the last […]

The Secret Machine Behind Scalable Influencer Campaigns Your Competitors Don't Want You to Know About

The Secret Machine Behind Scalable Influencer Campaigns Your Competitors Don’t Want You to Know About

The power of social media influencers continues to grow… But despite its potential ROI and rising interest, 67.6% of marketers still find it hard to […]

Influencer Marketing - A Beginner’s Guide On What It Is and How to Get Started

Influencer Marketing: A Beginner’s Guide On What It Is and How to Get Started

Create. Post. Hope. Too many aspiring entrepreneurs, marketers, and small business owners take this approach to digital marketing… All they see are tumbleweeds. via GIPHY […]

5 Lessons Businesses Can Learn From Top Solo Bloggers About Generating Influence

5 Lessons Businesses Can Learn From Top Solo Bloggers About Generating Influence

According to a study conducted by the Content Marketing Institute, 86% of organizations surveyed are doing content marketing. Compared to outbound marketing, content marketing on […]

The Ultimate Influencer Marketing Playbook of 2018 - 5 Outstanding Campaigns from 5 Outstanding Pros

The Ultimate Influencer Marketing Playbook of 2018: 5 Outstanding Campaigns From 5 Outstanding Pros

Done right, Influencer Marketing can be an incredibly impactful marketing modality that’s limited only by your vision and creativity. Rather than interrupting your potential customers’ […]