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How to Maximize Your Influencer Marketing Investment (and Stop Wasting Money)

How to Maximize Your Influencer Marketing Investment (and Stop Wasting Money)

All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, many organizations now believe that social media is by far the most effective marketing channel. Influencer marketing can be … Read more

The 9 Most Inspiring Influencer Marketing Campaigns of All Time

The 9 Most Inspiring Influencer Marketing Campaigns of All Time

Today, brands and marketers have done away with traditional marketing strategies like TV and radio and adopted new digital marketing strategies that are better suited to modern times. One of these is influencer marketing. Influencer marketing is a marketing strategy that involves collaborating with an influencer – someone who has established a strong personal brand … Read more

7 Powerful Ways to Use Twitter Influencers

7 Powerful Ways to Use Twitter Influencers

Twitter has come a long way over the last 14 years. From the early days of random egg-shaped avatars screaming into the void over 140 characters about why one celebrity’s dress was better than the other to modern election cycles. The cynic might view Twitter as nothing more than megaphone-assisted political diatribes without an edit … Read more

How Influencers Are Generating ROI From Social Media During the Pandemic

How Influencers Are Generating ROI From Social Media During the Pandemic

Almost every aspect of our lives has been affected in one way or another by the pandemic. Everyone is striving hard to adapt, including businesses, creative influencer marketers, and the entire economy at large.  Considering the stay-at-home economy is a new reality, influencers have been forced to devise new and relatable content ideas that revolve … Read more

How to Use UGC Marketing to Grow Your Business

How to Use UGC Marketing to Grow Your Business

Traditional advertising has become worn out. Consumers today just aren’t responding to advertising that brands are putting out there. And it’s pretty obvious why. Let’s face it, traditional advertising exists because brands want it to exist. If you take a second to step back, you will realize that everything in traditional advertising is created because … Read more