So you have created a great piece of content and posted it on your blog. Now, what?
Wait for the audience to discover it and praise it? Of course not. You must think of ways to amplify your content so that it reaches the right audience, at the right time.
Content is created to fulfill a specific purpose and if it fails to reach the audience at the appropriate time, it loses its value.
The secret to success with content marketing is to “provide value”. But in order to provide value, you need to deliver the content to the right audience.
Most businesses focus primarily on production (of content) but they forget about the distribution part. So how will you make sure your content reaches your target audience?
There is a huge amount of content competing for attention; how will you cut through the noise?
Fortunately, there are a number of tools that help businesses deliver content to their target audience at the right time.
By leveraging these content distribution tools, businesses can expand their reach and make a positive impact on their audience with the help of high-quality content.
However, you must remember that to leverage these tools to their maximum potential, you must create very high quality and valuable content.
Top 5 Content Distribution Tools
Without a solid content distribution strategy, you are only trying focusing on half of the game. So to help you get started with content distribution and reach your target audience, we have listed the top 5 content distribution tools that will help you expand your reach and improve the visibility of your content.
According to Bryan Birsic, the president at SimpleReach, this content distribution tool helps publishers to identify and publish their content that will drive the maximum traffic through various social media channels.
‘The Slide’, which is their primary product, features the most shared (and most likely to be shared) content that the publisher has in his or her archives and persuades the users to share them. Publishers can also feature their highly shared content on various other high authority publishers’ sites.
Their intelligent paid distribution tool offers amazing features like audience targeting, which you can use to target the right audience to showcase your best content on popular channels such as Twitter, Facebook, LinkedIn, StumbleUpon, Taboola and Outbrain etc.
You can even programmatically optimize your content for earned media. Better yet, SimpleReach allows you to shift your spend to drive traffic at a lowest cost.
Their analytics tool offers publishers real-time insights about content performance; while the predictive tool helps you realize which content is likely to perform the best so that you can focus on this content the most.
Image Source: Techcrunch.com
Thanks to its real-time dashboard, SimpleReach provides actionable insights to promote your best content. You can even segment your data using the custom dashboards, which also allows you to set email alerts for everything that’s important to you.
Finally, this tool provides historical reports, which you can use to identify the most effective channels and plan your content strategy accordingly.
Outbrain offers a pay-per-click model of content distribution, starting as low as $10 per day.
It helps businesses reach a bigger and more targeted audience. The publishers submit links or RSS feeds of their content, which is then featured at the bottom of leading stories on a number of high authority media sites. These links are labeled as ‘Sponsored’ or ‘Related’ posts.
Using Outbrain, you can promote your own content as well as press coverage related to your business. This content distribution tool accepts almost every content format including articles, slideshows, videos, and infographics. However, Outbrain does not accept any kind of direct sales landing page or even your home page for promotion or marketing purposes.
You should use this tool to target your audience and reach out to them on desktop, mobile or tablet. You can even geo-target your content by region or state and optimize your content for publishers that deliver the best ROI.
One of the most striking features of Outbrain is that it allows you to optimize your campaign directly from the dashboard as well as analyze your spend, traffic, and conversions easily. You can adjust campaign settings as it suits your needs and launch or pause a campaign at any time.
The marketing team at Outbrain claims the links are highly targeted and posted under relevant posts, so it generates 44 percent higher page views per session compared to any other referral program.
Some highly reputable sites like Mashable, CNN, Fox News, etc. are included in the list of publishers under Outbrain, so you can get more eyes on your content by publishing your content on these sites. Outbrain has also introduced a self-serve platform to enable small businesses and blogs to publish their content easily.
Taboola’s content discovery platform helps businesses and publishers drive more traffic and improve lead generation by getting their content recommended by top publishers.
Similar to Outbrain, once the publishers submit their links, Taboola’s algorithm matches the content with one of the hundreds of premium publisher sites such as USA Today, NBC News, Business Insider, etc.
This content distribution tool provides a great way to monetize your site. The targeted recommendations from Taboola’s sponsored content marketplace will help you generate revenue from your website or mobile app.
Better yet, you can even increase your revenue from native advertising campaigns. With this tool, you can provide a performance-based pricing model to your clients to maximize revenue.
Even businesses selling products and services can generate and improve their revenue using the real-time bidding environment of Taboola-X. And your editorial team is perhaps going to fall in love with this content distribution tool.
Taboola provides complete visibility and inline editorial controls to your editorial team over the website content, allowing them to decide when to refresh content, filer and promote content. Besides, it lets your visitors filter content according to their preference and indexes both articles and videos.
Whenever a visitor clicks on your content, it is showcased through social media, YouTube, your site/blog or other third party sites. Taboola also offers analytics, performance stats and one-on-one support to help businesses achieve their business goals.
Xink is an exclusive cloud-based email signature management software that helps marketers leverage their email signatures to improve the visibility of their content.
Are you wondering how can you distribute content through email signatures?
Just include the link to your best content, news, or any form of content and improve its visibility among email subscribers. Depending upon the size of the contact database, you can create a huge impression for your content.
Use this tool to improve your brand management across organizations, regardless of the device, as Xink also allows marketers to connect email accounts of team members to expand distribution and ensure better and increased impressions for their content.
This means you can not only automate email signatures but also ensure that all your employees have a professional email signature, resulting in thousands of brand impressions each day.
This undoubtedly creates a great branding and marketing opportunity for your business.
Xink makes email signature management very simple with three easy steps. You can either design a custom email signature template or use an existing one; once done, start adding your employees to Xink.
Finally, when you have added all your employees, launch an email signature campaign to boost your brand impact.
Inbound.org started as a small project initiated by Dharmesh Shah of HubSpot and Rand Fishkin of Moz, but it quickly evolved to be the best community-curated hub where the highest quality marketing content can be found.
As a marketer, it is often hard to stay up to date and keep a track of everything, given the large quantity of content published each day. It is humanly impossible to do dozens of blog and email subscriptions and keep a tab on them.
This is where Inbound.org comes in; it is a feed where you can read about things that matter most to you as well as share ideas and participate in discussions.
In addition, you can get answers to your questions from an expert in that particular domain, thanks to the large and ever-growing Inbound.org community.
However, this content distribution channel is not recommended only for self-submissions, but it can be leveraged to share your most newsworthy pieces of content. After posting your content you must encourage the community to comment and reply to your thread.
If you can properly use this tool to showcase your marketing achievements and contributions, you can even win clients or get noticed by industry players. This, of course, is an added bonus making Inbound.org a clear winner.
Content marketing is not only about creating amazing content, it is about what happens after you publish it. Creating great content is only half the war won; the next half involves the proper distribution of content. So with these amazing content distribution tools, you will have to worry less about delivering your content to the most targeted audience.
Now you can focus more on producing high quality and valuable content for your target audience and feed them with the most relevant content at the most appropriate time. With these advanced content distribution tools, the distribution becomes more streamlined. So get ready to feature your posts on the highest authority sites and leverage your content to their maximum potential!
Did we miss out something? Tell us your unique experiences about content distribution in the comments.
Guest Author: Kunjal Panchal is a Digital Marketer at E2M, the fastest growing digital marketing agency in India. She is a social media geek, a complete foodie and enjoys trying varied cuisines. A perfect day for her consists of reading her favorite author with a hot cuppa coffee.