It may have once been the case that it was difficult to find the information you wanted because that information was scarce. Or maybe it wasn’t publicly available at all. Times have changed considerably, of course. If anything, we are now faced with a problem of abundance.
The challenge is still about finding the information and digital marketing news that you want, but it’s more about figuring out how to sift through all that noise so you can access reliable, accurate information from sources you can trust.
For instance, take a look at any of the most popular news sites in the world today, and you will quickly be inundated with general news and world trends across the board. This is great, but also a huge distraction and time waster if you are just looking for news within your industry.
With this in mind, it’s ideal to separate the wheat from the chaff. And this definitely applies to the world of digital marketing news too.
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Where to find the best digital marketing news online
When trying to find any type of information online, it really comes down to the source and how you want to find and absorb that info. For example, some people like to use emails, others like websites and blogs. Then there are also options with desktop usage, tablets, and mobile devices.
So, how do you know where to start? Where can you find the best, most up-to-date, and most useful stories and trending topics that you can then apply to your day-to-day marketing activities?
Here are five of the best websites to keep you informed about what’s going on in the world of digital marketing and online business.
1. Stacked Marketer
When it comes to online digital news, it really doesn’t get any better than Stacked Marketer. It’s great for two huge reasons.
First, you really are getting the absolute best digital marketing news, tech, and actionable advice. This means you’re staying up to date on everything you need to know in this sphere because the news and advice have been carefully curated. There’s no sense in reading something that doesn’t add value to your personal or professional life, right?
Second, Stacked Marketer recognizes that your time is at a premium. You simply cannot spend hours at a stretch every day trying to keep up with the latest developments and best insights into digital marketing. The Stacked Marketer newsletter, delivered to your inbox daily, can be consumed in just five minutes. Or less!
What this means is that you get the top stories and fast. The newsletter has been built to filter through the daily noise, offering a daily digest that’s perfect for everyone from affiliate marketers and SEO experts to people who run native ads, eCommerce stories, and everything in between. And you can sign up for free too.
Browse through the newsletter archive for a better sense of what you can expect.
2. Marketing Land
Another terrific source of digital marketing news is Marketing Land. The difference here is that it’s not so much about curated stories and actionable advice, but rather these are articles written by Marketing Land itself. The topics will be of interest to anyone who either works in marketing or whose work involves marketing, as is the case with brand managers and bloggers, among others.
For instance, a recent story outlines and explains how Facebook is testing a program that lets users link their brand loyalty accounts to earn and see rewards in the app. Marketing has allowed for deeper and deeper levels of integration, not just following them with cookies and browser history on a single device, but rather following the user across devices and sessions. Brand loyalty accounts are a big part of collecting and utilizing that sort of user data.
Other stories discuss the latest email standards and what marketers need to know about it, the new Transparency Center on TikTok (and what it means for marketers), and some of the greatest Google Ads challenges that marketers face (and how they solve them).
3. Alltop eCommerce and SEO
Want to expand your scope and look into a lot of different sources at the same time? The five-minute daily digest from Stacked Marketer gives you just enough for a daily dose, but if you’ve got more time to dig through more stories from more sources to curate your own collection, a “live” aggregator like Alltop is a great place to browse around.
Of particular interest to digital marketing professionals will be Alltop eCommerce and Alltop SEO. These two sections, as you can probably fathom, collect the latest stories and posts from vetted sources in the areas of eCommerce and SEO. You’ll likely recognize some of the bigger names here, making for a better bird’s eye view of what people are talking about in digital marketing. There’s also a “top news” widget for either section, plus top Twitter followers.
On the eCommerce side, you may already be familiar with sites like BigCommerce, Nerd Marketing, and My Wife Quit Her Job. For SEO, some of the top sites on Alltop SEO include Search Engine Journal, Moz, and Search Engine Watch. Rather than visiting these sites individually or getting lost in RSS feeds, you can just hit up the Alltop page for headlines.
4. Affposts Newspaper
Operating in a fairly similar manner as Alltop, Affposts also functions as a news aggregator. It collects the latest posts and stories from carefully selected sources in blogging, eCommerce, SEO, and digital marketing. These are all basically based on RSS feeds, but it makes for an easy point of reference.
If you’d rather not visit the website directly each day, there’s also the Affposts Newspaper. Subscribing is free, sending a digest with the top marketing news, tips, tricks and training from industry leaders directly in your email inbox. Some notable sources curated in Affposts include John Chow dot Com, Blogging Tips, Charles Ngo, and PPC Hero.
Last but not least on this list, we’ve got Distilled. The online marketing blog also includes a number of training resources for professional digital marketers. Some of the more recent stories here include a guide on how to handle search engine optimization for people who don’t know how to SEO when working within the confines of Squarespace.
There’s also a comprehensive checklist for a technical SEO audit. It really is amazing how useful a checklist can be, even for “experts” who feel like they already know what they’re doing. A checklist can reveal blind spots that you may have otherwise overlooked, as well as illuminate areas that you may not have even considered in the first place! The structure of the post is both thorough and accessible, for novices and advanced marketers alike.
Where do you get your digital marketing news online?
Guest author: Zac Johnson is a world-renowned blogger and entrepreneur with nearly 20 years of experience in the online marketing space and has helped his readers generate millions of dollars online. He shares his story and guidance at ZacJohnson.com