Web 3.0 is the next step in the evolution of the World Wide Web. It promises to connect us in new and exciting ways thanks to more mobile-centric, app-based functions that give users control over how they access the Internet.
As people continue to get more control over their digital lives, we will see the Internet become more decentralized, leveling the digital field for everyone with emerging technologies such as blockchain. This promises to democratize data as we know it.
In Web 3.0, users will be able to exert greater control and ownership over their data and even use it as an asset.
This gives marketers an unprecedented ability to use customized and user-generated content to achieve their goals. They can take advantage of the hottest new eCommerce marketing trends to create immersive content, NFTs, etc.
But it also means that many of you will have to level up your marketing skills to keep up with the pace of technology. Let’s figure out what that means.
Why should marketers upskill and relearn for Web 3.0?
The issue with Web 2.0 is that digital superpowers like Apple, Facebook, Amazon, and Google dominate it. Brands and content creators are no longer in control of their virtual ‘property’ and must constantly submit to the tech titans. More data gathered by these companies means more power, money, and regulations about what we may do or say online.
Web 3.0 fills the void. It combines Web 2.0’s current functionality and attractive UX with Web 1.0’s decentralized, community-minded attitude. So instead of profiting from consumers, tech giants invest directly in the creative services and products that users perceive worthy of investment. Users own their data, not Facebook.
Web 3.0 closes the gap between the physical and digital worlds. Creating an online identity profile is just the start of your adventures on Web3.
The good news is that Web 3.0 is already here, and you are on it. It hasn’t taken over yet, but a lot of effort is being made to provide the foundation for a better tomorrow for the projected 4.66 billion users who have access to the Internet. Virtual reality, the Metaverse, and non-fungible tokens are all part of it.
During the Covid-19 pandemic, Metaverse evolved as a powerful new marketing platform. So much so that Facebook rebranded itself as Meta and started marketing its own exciting new virtual world with the same name.
Here, you can build entire worlds and interact with your friends and others who live in the same world as you. And since it’s a digital ecosphere of sorts, businesses too can stake their claim in it.
Marketers have taken the use of Facebook to promote businesses to the next level. As banks open virtual branches and athleisure brands start selling their products as virtual goods, there are tremendous opportunities to make their mark in the Metaverse.
The question is – do you have the ability to take advantage of the opportunities this presents?
Metaverse and Web 3.0 – Preparing for the future of marketing
Metaverse and Web3 development promise to substantially affect future marketing trends. This paradigm change can be a wonderful opportunity with digital marketing possibilities.
Sooner or later, online marketing courses will teach Metaverse and Web 3.0 to allow marketers to adapt to the upcoming internet transition. In the meanwhile, spend some time working on the following skills on your own:
Developing content marketing techniques and skills is vital as the web becomes less consolidated. As a result, the large firms dominating today’s digital space are losing their monopoly.
Web 3.0 will force marketers and brands to create content based on semantics rather than keywords or phrases. Using a semantic approach, you may create targeted content that perfectly matches a user’s search intent.
In the age of the Metaverse, strengthening your content marketing skills will promote actual engagement and improve your rankings in the SERPs.
User experience (UX) has long been a priority for digital marketers, and in an increasingly immersive, decentralized world, honing your talents will provide you with a competitive advantage.
Websites, platforms, and online commerce must be 100% interactive, user-friendly, and even 3D to survive in the Metaverse. Improving communication abilities and UX design is critical to meeting changing consumer expectations. You can use business texting to establish proper communication with your clients.
Furthermore, you will win tomorrow’s commercial battles by creating a frictionless experience that connects users to your brand. That’s why improving your UX skills is vital.
Building on the preceding point, augmented reality (AR) and virtual reality (VR) are becoming increasingly important in providing a valuable user experience as we go into a more participatory, immersive realm.
Mastering immersive marketing technology, methods, and platforms will be important in Metaverse and Web 3.0. Users can expect a three-dimensional experience that connects the physical and digital worlds in various ways.
Implementing this technology can be costly, but you need to act now if you’re willing to step up your marketing game. Don’t worry about the budget. You can always go for personal loans, especially when you know the investment will pay you back in more significant numbers.
NFTs, aka non-fungible tokens, are digital assets that you can buy and sell, just like anything else you own. There are many ways for marketers to leverage the cross between art and technology to boost brand awareness, expand audience reach, promote new product lines, and improve brand image.
Granted, the novelty reward will dissipate once trading NFTs for a practical purpose becomes mainstream. However, many Web 3.0 applications are still in their infancy. Those profits can be reaped in a variety of ways.
B2B marketers also have a stake in the Metaverse
The potential and challenges for B2B marketing are immediate and numerous. An NFT’s potential value proposition today and in three years, for example, is crucial. Now is the time to think about where you can put NFTs to work for you and your clients in the real world.
Soon, most conference and other event tickets will be NFTs to decrease ticket fraud and preserve the integrity of ownership. After the event, tickets can be resold on the secondary market for additional cash and long-term benefits to the new owners.
Gary Vaynerchuk’s Veefriends project is an excellent example of what the future holds for NFT artists and owners. NFT ownership with them entitles you to three years of conference access. Additionally, and perhaps more crucially, an exclusive status of the membership adds value to the meeting and project.
It’s critical for B2B marketers to develop the frameworks for high-profile programs like Veefriends to continue to see how they and their clients may creatively place themselves and their initiatives to align with similar best practices and rising trends.
There’s no reason to panic as a new era begins. Change can be an opportunity if you have the necessary planning and digital marketing know-how. With each new idea you implement, you can use your imagination to remain one step ahead of the competition.
Guest author: Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed — among other intriguing things — to serve as a lead programmer at an Inc. 5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony.