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This resource helps you build trust with your audience by breaking down authenticity into a simple, three-part framework:
Authority, Authenticity, and Consistency. For each pillar, it provides both “Human-Only” and “AI-Assisted” workflows to show you how to strengthen your credibility
The Authenticity Framework
This document presents a simple framework for building trust, broken down into three key pillars:
Authority (your provable expertise), Authenticity (your unique human fingerprint), and Consistency (your reliability over time). It details how to strengthen each pillar by providing both “Human-Only” workflows for tasks that require a personal touch and “AI-Assisted” workflows that show how to leverage technology without sacrificing credibility.
How this helps you apply the information
This framework provides a clear mental model for building trust. For each of the three pillars, you can assess your current strategy and choose either the “Human-Only” or “AI-Assisted” workflow to actively strengthen that specific area of your brand.
Who is this ideal for?
This document is ideal for content creators, entrepreneurs, and marketers who want a simple but powerful framework for building trust and credibility, and who are looking for practical ways to integrate AI into their workflow without losing their authentic voice.
Concluding thought
By systematically strengthening your authority, authenticity, and consistency, you can build a foundation of trust that makes your audience not only listen to what you say but also believe in it.
How to Use This
- Make Your Own Editable Copy:
- Open the link provided to access the master Google Doc.
- Once the Google Doc is open, navigate to the menu: File > Make a copy.
- A dialog box will appear. You can rename your copy if you wish and choose where to save it in your personal Google Drive.
- Click “Make a copy.” This action saves an editable version of the document to your Google Drive.
- Using the Framework:
- Read through the three pillars: Authority, Authenticity, and Consistency.
- For each pillar, honestly assess which area is the weakest in your current content strategy.
- Choose one of the suggested workflows (“Human-Only” or “AI-Assisted”) for that pillar.
- Implement the suggested action to begin strengthening that part of your brand’s trust factor.
Frequently Asked Questions
What are the three pillars of The Authenticity Framework?
The three pillars are Authority (Do you know what you’re talking about?), Authenticity (Can I trust you specifically?), and Consistency (Can I rely on you over time?).
What is the difference between Authority and Authenticity?
Authority is your provable expertise, based on facts, data, and research.
Authenticity is your unique human fingerprint, based on your personal stories, point of view, and struggles.
How can AI help build Authority?
After you conduct original research (like a survey), you can use AI to analyze the raw data, identify significant correlations, and generate charts to visualize the findings.
How can AI help with Authenticity if it has no life experience?
You can use AI as a “sparring partner” to help you frame your own personal stories. It can suggest different angles, metaphors, or hooks to make your story more impactful, but the story itself remains yours.
What is an example of an AI-Assisted workflow for Consistency?
You can provide an AI with your most popular content and ask it to define your core brand voice, generate new topic ideas that align with it, and create a multi-week content calendar.
What is a “Human-Only” workflow for building Authority?
A “Human-Only” workflow involves tasks that only a human can initiate, such as conducting an original industry survey or interviewing an expert for a podcast.