Log in or create a free Jeff Bullas account to download this file.
This resource helps you verify that your AI-assisted content is accurate, original, and trustworthy. It provides a five-phase checklist that outlines the critical steps of confirming facts, adding personal value, and maintaining your brand voice to build credibility with your audience.
Credibility Checklist for Content Creators
This document provides a systematic, five-phase checklist to help content creators review and refine AI-generated text. Its main purpose is to serve as a framework to transform generic AI output into credible, valuable, and authentic content that reflects your unique brand and expertise.
How this helps you apply the information
This resource is structured as an actionable checklist. You can use it as a standard operating procedure for every piece of AI-assisted content you create, systematically working through each phase to ensure nothing is overlooked before publishing.
Who is this ideal for?
This checklist is ideal for bloggers, marketers, content creators, and business owners who use AI to help create content but want to ensure their final output is credible, high-quality, and aligned with their brand.
Concluding thought
By using this checklist, you can confidently leverage the speed of AI for content creation without sacrificing the trust and authenticity that are essential for building a loyal audience.
How to Use This
- Make Your Own Editable Copy:
- Open the link provided to access the master Google Doc.
- Once the Google Doc is open, navigate to the menu: File > Make a copy.
- A dialog box will appear. You can rename your copy if you wish and choose where to save it in your personal Google Drive.
- Click “Make a copy.” This action saves an editable version of the document to your Google Drive.
- Using the Checklist:
- Generate your first draft of content using an AI tool.
- Go through the checklist phase by phase, starting with Accuracy & Verification.
- Review your content against each item, making edits and additions as needed.
- Check the box for each item you complete to ensure a thorough review before publishing.
Frequently Asked Questions
What is the first and most important step in the checklist?
The first phase is Accuracy & Verification, which involves independently confirming all facts, dates, and statistics with a reputable source.
How does the checklist recommend making content more original?
To add originality, you should include at least one unique personal anecdote from your own experience and inject your original insights or a strong point of view that an AI cannot have.
What are “AI-isms” and should I remove them?
AI-isms” are common phrases used by AI like “In conclusion,” “Furthermore,” and “It’s important to note”. The checklist recommends editing these out to make the content sound more natural.
Does the checklist suggest disclosing the use of AI?
Yes, in the Transparency & Value phase, it suggests you should consider including a clear disclosure about the role AI played to maintain transparency with your audience.
What does the checklist say about introductions and conclusions?
In the Final Polish phase, it recommends ensuring the introduction is compelling and the conclusion provides a satisfying, actionable takeaway rather than a generic summary.
What is the final step before publishing?
The last step is to perform a final, manual proofread for any spelling and grammar mistakes that both you and the AI might have missed.