Online shopping and the eCommerce industry is all the buzz lately. Thanks to the power of drop-shipping, print on demand, and new courses coming out all the time on how to start your own shopping site, everyone wants to get in on the craze.
Throw in the fact that solutions like Shopify, WooCommerce and BigCommerce all make the process of going live with your own store so easy, the competition seems to be heating up across the board.
With so many individuals, sellers, and businesses jumping into the online product and sales space, this ultimately leads to higher competition in paid traffic, organic search rankings and simply getting users to buy from your site.
So what’s an eCommerce site owner to do? Simple… take advantage of the many different tools and solutions out there than can help give them an edge over the competition.
To help with this process, today we are going to highlight five excellent tools that will help any eCommerce site increase their traffic and sales, while also having the opportunity to outrank and rise above the competition.
#1. Ubersuggest SEO and keyword analysis
Every website, blog, or eCommerce site, needs to have a reliable keyword research and SEO tool to not only manage their existing keywords, but to also help them keep an eye on the competition as well. This is exactly what you will get with Ubersuggest.
Through its free SEO analysis tool, anyone can start browsing the site and pulling a few data reports at no cost on a daily limit. This is great for any new eCommerce sites that don’t have a big budget to work with, yet are looking for a reliable SEO and keyword research tool to help them get started.
Another benefit to using Ubersuggest as your website and competition analysis tool is having the ability to run site audits to improve inefficient or problematic areas of your site. Google wants to rank your site, but if it has an error or poor content and link structures, it’s not gonna happen.
Ubersuggest also comes in handy for the many different domain and competitor analysis tools it has to offer. Simply plug in the URL for any of your competitor sites, and instantly see all of the keywords they are ranking for and the difficulty rating for your site to potentially outrank them.
#2. Dialogue automated content generation and personalization
2020 will mark the year of brick and mortar stores going online. And because eCommerce is exploding, personalization and on-site engagement is super important.
The more valuable content is to an audience, the more likely they are to stay and take action. And, the more personalized and relevant an experience is, the more likely it is to result in a purchase.
The only thing better than a personalized experience is not having to manually create one for each visitor, and this is where an eCommerce optimization solution like Dialogue comes into play.
Dialogue helps you present the right message or item at the right time.
Through the use of AI, eCommerce sites can offer a better and more targeted experience in real-time. This is done through Dialogue recognizing, analyzing, understanding and predicting user patterns to deliver the most relevant messages possible across the shopping journey.
Best of all, this is done fully automatically. Amongst Dialogue features are sales-driven messages, persuasive and targeted content, personalized upsells, product recommendations, and identifying user intent.
As Dialogue continues to learn more about your audience and their habits, it will use big data, content generation, and machine learning to provide the best user experience possible. Stores see an uplift in conversion optimization in a matter of days.
#3. Instagram hashtags keyword tool
When running an online store and eCommerce site, search traffic isn’t the only game in town. In fact, there are another few billion users just waiting to see what you have to offer through major social media platforms like Facebook, Twitter, Pinterest and Instagram.
However, social media is a complete beast in itself, as backlinks and SEO basics will only get you so far. For example, with Instagram, it’s all about having the right visual content and using relevant hashtags and calls to action within your posts. Speaking of which, a great tool for coming up with new and exciting hashtags is Hashtag Autocomplete. It’s free to use and offers trending keyword searches across multiple social platforms.
Simply visit the site and start typing in any relevant keywords that might reach your target audience. For example, if you had a toy store, you would type in “toys” and see some new hashtag recommendations like the ones below. You will likely end up with a whole new set of hashtag keywords that you’ve never tried before.
When trying to rank your content on Instagram, it’s usually best to go after unique keywords and long-tail phrases that have less competition but are more targeted. A tool like this one can help you find such hashtags.
Also, don’t forget… with Instagram, it’s all about the visuals and usage of hashtags to reach new audiences. You will want to make sure all of your content and visuals are very clear and attractive, otherwise they won’t get any likes.
#4. Hootsuite social media scheduling tool
Every site owner and brand knows the value in social media marketing, but not all of them know how to approach the massive commitment of creating thumbnails, scheduling content, and managing everything across multiple platforms.
For times like these, taking advantage of what a social media scheduling tool like Hootsuite has to offer is a huge benefit. This solution is also great because it allows for mass scheduling across a wide range of social platforms like Twitter, Facebook, Instagram, Pinterest, and more.
By using a social media scheduling tool, instead of manually posting new content to each social platform on a daily basis, site owners can save hundreds of hours per month.
Through the use of its auto-scheduling and publishing calendar, scheduling content across multiple social platforms is a breeze. This type of content scheduling is extremely important to site owners and brands of all sizes, as not everyone is going to be using the same social platform, and it also makes sure your best content never goes stale.
Other benefits associated with Hootsuite include the ability to use custom branded URLs, content curation features, and also monitor data to make sure your social campaigns are always up and running.
#5. Crazy Egg heatmap tracking
Have you ever wondered why some visitors come to your site, only to leave right away or never complete the checkout process? It’s something on the minds of every site owner, but especially in eCommerce where you either make a sale or you don’t.
A powerful tool for keeping an eye on visitors while they are on your site is Crazy Egg. This solution can document and display heatmaps on where the most mouse cursor movements and activity happen. This type of tracking allows site owners and brands to see where, why, and how users read and engage with content on your site.
If site owners start to see a pattern of where and how users make different decisions on their site or store, they can improve such areas and see increased conversions, more sales and better engagement rates. For example, if you are seeing a lot of click activity on an area of your site that isn’t clickable, this is something you’d want to change immediately.
As mentioned on the Crazy Egg site, the benefits of heatmaps and user data can be broken down into the following areas.
- Access click data from website visitors
- Figure out why people are leaving your site
- Discover data-backed conversion opportunities
With over 300,000 active users on Crazy Egg, it’s one of the most beneficial ways for site owners to improve their site content and engagement outside of traditional methods.
Improve eCommerce traffic and SEO with these recommended tools
As you can see, there are now more ways to further optimize the performance of your eCommerce site than ever before. It’s no longer enough to just increase your site with more traffic, you also need to know how to provide better experiences for your audience while also learning how to implement better tracking as well.
Each of the recommended solutions above will definitely help in your optimization and monetization processes for both regular websites and eCommerce sites.
Many of the solutions above are free or offer free trials, so be sure to try each of them out and see how you can improve upon the success of your eCommerce site and business today.
Guest author: Zac Johnson is a world-renowned blogger and entrepreneur with nearly 20 years of experience in the online marketing space and has helped his readers generate millions of dollars online. He shares his story and guidance at ZacJohnson.com