Gathering data about leads and customers is an essential task for any organization. Without data, you wouldn’t be able to grow and develop, improve your products and services, or stay competitive.
Now, there are many different ways that companies collect data. Some rely on interviews and surveys, some have popups on their websites that just straight out ask you for your email, and some rely on sophisticated online tools for data collection and analysis.
But the hidden gems of data capture are Facebook quizzes.
With a reliable Facebook quiz maker, marketers can very quickly and easily capture your data and offer you something of value in return.
Before we unravel the marketing secrets of how and why your data is used, let’s check out whether it’s even safe to give out your personal information through Facebook quizzes and whether it’s something that you should worry about.
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Are Facebook quizzes safe?
After the Cambridge Analytica and Facebook scandal, everyone became concerned about their online privacy and how their data is used, and for good reason.
After all, it was reported that Cambridge Analytica wanted to use the data to influence the presidential elections back in 2016, among other things.
Although it raised many questions, the scandal actually had a silver lining. It has forced companies to be more transparent about their data usage, and it forced Facebook to be more active in protecting your privacy.
Now, marketers cannot create Facebook quizzes to access sensitive data about you and your friends. Nor would they want to.
Companies primarily rely on your data to improve their business strategies, boost lead generation, and give you better product and service recommendations.
With the use of a Facebook quiz maker, they can gather that data in innovative, engaging, and above all – safe ways.
You’ll always want to be careful about who has permission to access your data, but you can rest easy knowing that Facebook quizzes from trustworthy companies are normally safe and primarily used for marketing purposes.
Now, without further ado, let’s see how a quiz builder allows marketers to capture your data and further divulge into what that data is used for.
#1. Personality quizzes are the most effective data capturing method
There’s a wide variety of Facebook quizzes that can be used for data capture. Marketers rely on trivia quizzes, knowledge tests, true or false quizzes, etc., but the most effective by far are personality quizzes.
The reason for this is simple – everyone’s hooked on personality quizzes. Whether they’re good or bad, informative or not, personality quizzes have a way of getting us engaged and interested, regardless of their results.
After all, who doesn’t want to know which “Friends” character they are?
Even though you usually don’t have to pay to complete a personality quiz, it’s still not free. You’ll typically need to leave your email address to get the results, or your answers will be used to assess the target audience’s preferences and habits.
It’s a simple and effective marketing strategy that allows companies to create and make use of readily available data.
#2. Data from Facebook quizzes is essential for market research
Companies cannot survive and continue thriving without doing proper market research, and customer feedback is essential for this. The easiest way to collect this feedback is through interactive quizzes.
With the use of a quiz builder, marketers can learn about their customers’ demographics, likes and dislikes, and more.
The information is then used for perfecting products and services to answer to customer demands and needs, adjusting prices, identifying new opportunities, and improving future marketing efforts.
#3. Facebook quizzes are used to boost ad viewership
Since millions of people take Facebook personality quizzes every single day, more and more companies have started making use of Facebook quiz maker software. But not everyone uses this software for the same reasons.
Still, one of the more common reasons why marketers create online quizzes is for boosting ad viewership. You can easily check this for yourself – just go and take any Facebook quiz that pops up.
By the time you’ve finished the quiz, you’ll have seen dozens of ads related to the quiz topic.
In this case, it’s not the quiz maker that’s making use of your data, but ad companies. The data from your overall online activity collected by Google and third parties is used to target you in ad campaigns.
The quiz solely serves the purpose of offering ad space.
#4. Lead generation is one of the primary goals of Facebook quizzes
Over 87% of marketers agree that interactive content, such as quizzes, is effective in grabbing attention from a target audience. So, it’s no wonder that quizzes are so often used for lead generation.
For effective lead generation, marketers need to collect important pieces of data about you, namely your email address.
Some of the more common tactics for this are asking you to sign up for newsletters, asking you to subscribe for more content, etc. A vast majority of people tend to disregard these.
But when it comes to quizzes, most people would willingly give their email address in exchange for quiz results or more similar content.
This is a win-win situation for marketers and leads alike – marketers can successfully capture your data, while you can safely enjoy the content they provide.
#5. Facebook quizzes for qualifying leads
Once the leads have been generated, it’s important for companies to qualify them – as they shouldn’t follow up on every lead since it would be a waste of time and money.
Depending on the type of quiz, marketers can collect the necessary information about you based on your answers, then determine whether their products/services would be suitable for you.
If they’re suitable, they’ll come up with methods on how to approach you and establish a valuable relationship with you.
This is again useful for both parties since you’ll receive the products/services that you need, and the company will have attracted a new customer.
#6. Captured data allows for personalized recommendations
Personalization is currently the biggest trend across industries. Over 72% of consumers state that they would only engage with personalized messaging, and the only way for marketers to deliver personalization is by collecting your data and information.
A Facebook quiz maker is an ideal tool for allowing companies to offer personalized recommendations.
Based on your answers on a Facebook quiz, you can receive product and service recommendations that are specifically suited to your needs.
After you’ve completed the quiz, you can expect a personalized follow up via email, and you’ll even come across personalized ads online.
Data about you is necessary for all of this.
The bottom line
Facebook quizzes are an innovative way for companies to attract new customers and collect data that will allow them to improve their business strategies.
With the use of a Facebook quiz builder, marketers can:
- Create appealing personality quizzes
- Do proper market research
- Boost their ad viewership
- Improve lead generation
- Qualify leads, and
- Offer personalized recommendations.
While your data will be used for marketing purposes, the aim is to improve the customer experience and deliver better products and services.
Guest author: Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.