Google dictates the fate of most websites these days and while many website owners spend hours and hours trying to make their content appealing for the Google algorithm, a lot of important details get lost in the process.
Knowing the basics of SEO is crucial for any website that wants to rank high on Google, but SEO has become so mainstream that it seems like everyone is doing it. And if everyone is doing the same things, standing out becomes much harder.
Now, this isn’t to say that the basic guidelines that were introduced by Google a couple of years ago no longer need to be followed. On the contrary. They have become such an essential part of the search engine that they are no longer a privilege, but a necessity. Every website needs to be SEO-optimized.
Now, since hitting the SEO mark has become just another regular to-do amidst hundreds of other things that need to be taken care of, website owners still need to find a way to stand out.
If your product is good, your job instantly becomes easier, but it doesn’t mean that you won’t have to learn about all the tricks and ways to rank higher on Google. The criteria for what Google chooses to promote has become even more extensive and now just putting out good content isn’t enough.
You might be wondering what else you could possibly do for your website and the answer is in the Google news section. If you look over your own use of Google over the last couple of months, you will probably see for yourself that you use the news section quite a lot to filter out old content and get the latest updates on everything.
Google’s main page doesn’t always prioritize recent posts and instead has a more complicated way of arranging results that take into account far more than what happens on the News page.
The news section on Google gives the user freedom to choose the type of content they want to see, and what is their priority.
This is a less explored but incredibly useful way to get more people to click on your website. What’s best about it is that not many people are using it, making it easier for your website to stand out. Here’s why:
People search for news every day. Recently it has become a trend on the internet to create some sort of new page or a blog page that would be constantly updated even for companies that don’t deal with current events nor do they cater to the readers of the world. This serves one purpose and one purpose only – to get on the Google news page and hopefully get some increased traffic.
As I mentioned earlier, the demand for news is quite high, and just because this isn’t what pops up as the homepage for Google doesn’t mean that it is less effective. Actually, you have a higher chance of getting clicks because people will actually be searching for recent information, immediately prioritizing the posts that were published more recently, even if they are not familiar with the source or haven’t heard of the website before.
It levels out the playing field for different outlets because the priority here is efficiency and how recent the post is and not necessarily the reputation or the fame behind any particular website. This is a great way for newer websites to get noticed and gain a following, even if they have been trying to get on the first page for a while with no significant results.
The new section is great for newcomers, smaller outlets, and those wishing to expand their regular audience because the chances of your content catching the eye of a user is much higher in the news section. Either way, by investing in your content and putting it in the Google news section you completely change the fate of your website.
Backlinks are a crucial step towards building legitimacy for your website and putting it on the map for the world to see. It is a practice that requires patience and commitment in order to get real results. Using the news section at Google is a great way to increase the number of websites and posts that will cite your publication and news stories because when people look for fresh information to rely on for their website, they will usually go for something that ranks the highest on Google and provides the most accurately updated information.
People doing research and looking for fresh updates don’t usually use Google’s main page but instead, they go for the news section, which is where your post is going to be. The news section is a great way to increase the number of people who view your finished product and are also doing research on their own for their separate posts.
Getting cited more often is also a gateway to ranking higher on the main page, so this is a win-win situation for your website. While constantly being high and active on the Google News page is a definite plus, as a side bonus you will increase your chances of ranking higher on the main page as well.
It’s not only for news outlets
The reason why so many people often overlook the Google News Page is that they have a very fixed idea of what Google wants on their news page, often thinking, unfairly so, that the news section is only for politics, economics, and international news.
Actually, Google also uses the news section to prioritize efficiency for those who don’t necessarily want the full breakdown of whatever they’re looking for, instead, they might be searching for the most recent update, the latest news which is exactly what this section is there to provide.
One of the websites I worked for in the past, InsideTrade, wanted to get their traffic up by investing in their very own news section, even though the website’s main purpose was providing services. Together we created a separate page for news and through constant updates and following Google’s guidelines, it started to appear on Google, increasing the traffic and earning the website a whole bunch of brand new visitors.
Ultimately this also leads to much higher traffic on their entire website, even though the website isn’t exclusively dedicated to news. By placing your posts in the news section you are immediately attracting more traffic not only to the particular post but to the entire website as well, which is one of the most effective yet underdone tactics that could boost your website.
Becoming a part of data aggregations
When Google displays its latest news you will notice that the news is separated into their own subgroups, usually divided by topic. This makes it easier for the user to look for the most accurate interpretation of what they searched for, then granting the user access to various sources reporting on this specific info.
You will become a part of the data aggregation process, increasing your outreach even more, and expanding your audience, something that can be done quite quickly when using the Google News Page.
Data aggregations are a tool used to access collected data and use it for further means, selling it to different creditors, employers, insurers, and other businesses and agencies, further increasing your coverage. This has become one of the most sought after services provided by Google and you could become a much larger part of it through strengthening your presence in the Google News section.
When it comes to indexing your website, it is key for your content to show up in the Google Search engine. Ideally, you shouldn’t be indexed just once, your website needs to be reindexed and reindexed, and posting new stories and appearing in the news section is a great way to ensure that. During the indexing process, the search engine “spiders” look for new content on the web and try to decide what the content is about.
These days the old and tired strategies of stuffing your content with brand names and keywords are no longer effective and the only way to get constantly re-indexed is to produce relevant and quality content. If you manage to get on the news page the indexation process becomes much quicker.
The more often your news updates, the more frequently the spider will gather your website’s data and index it, which in the end makes your search results better.
These are just a few perks of relying on the Google News Page to try and increase your engagement and website traffic.
In this day and age methods to increase traffic are so widely accessible that standing out and actually making a difference often seems impossible. This is why looking for newer, less mainstream methods to rank higher on Google will become crucial over the following years, as the basics become a must-have to every website.
Luckily for you, getting on the news page is now pretty straight forward, you just need to put in the work and produce new content consistently.
You just need to produce good quality content and then share it with Google News by submitting an RSS feed, URL, or video. There are no other eligibility factors except for the quality of your content, which means there is no pressure to do everything perfectly on the first try.
So if you want to get on the Google News Page, start investing in it right now. Dedicate a whole page or a separate section to just news, upload regularly and make sure that the quality of your news stories matches Google’s first-page standard, with reliable sources, correct grammar and of course, a nice interface.
The amount of effort it requires to get on the news page is nowhere near as big as the gains you will see from investing in your website this way. This is the new essential piece in the puzzle of an online presence and traffic.
Guest author: Konstantin has been in marketing and advertising since 2011. After leading marketing efforts of one of the largest financial brokerages and an innovative b2b fintech company, he decided to go solo and is now focusing on consulting financial companies on how to drive the best results from their digital marketing efforts. Next to this, Konstantin has been showing interest in the recent regulation of the most competitive industries – finance and iGaming. Stalk him on Quora or connect via LinkedIn to learn more.