Patience. It is a virtue I don’t have.
So when I wanted to grow my audience quickly before my current book launch, I started researching growth hacks. I had a few requirements for what I was looking for:
- It couldn’t take a lot of time to execute. I run three companies, am a published author, have two kids and occasionally like to see my husband, so time is limited. This hack had to be quick.
- It had to be easy. I am not a techie and my tech team is busy working on client accounts, so this had to be simple. And yes, I could have hired someone, but I wanted to make sure I could personally do this hack so I could share it with our students as a strategy they could use when I found what worked.
- There had to be ROI. Audience growth is great, but you can’t use audience to pay for your next vacation or hire your next employee. The growth strategies had to be ROI positive.
- It had to work quickly. I started this project in June and our launch started just a few months later, so this had to work quickly. And as mentioned before, I am not patient, so speed was a must.
When I was in my research phase, I uncovered a way to grow Facebook fans (qualified fans) for less than one penny each. I was skeptical at first because I had tried for years to get Facebook fans and grow my audience.
Why was my own worst skeptic?
It had taken me 5 years to get to 10,000 and it cost me thousands of dollars because fans came in at $3 to $5 each.
The Ultimate Guide to Social Media Marketing for Business
Is growing your Facebook fans worth doing?
I had first heard about growing your fan count from New York Times Best-Selling Author and motivation guy, Brendon Burchard, when he spoke at a conference.
From stage he talked about how when he got over 100,000 fans, his reach multiplied. He had more sales and had a bonus perk of getting free stuff sent to him. Just like the iPhone before it came out on the market.
I mean, that sounded pretty fantastic. I was intrigued for sure. But I was unable to grow in a way that I could afford. Until now.
In the last 90 days, my fan count has grow to over 270,000 fans and I am bringing them in for less than 1 penny each. And these aren’t bots, or fake fans.
They are real people who are buying our products, programs, and services. In fact, we have tracked the results and for every dollar we spend getting fans, we get $7.56 back. Try getting those odds in Vegas.
You start first by targeting a worldwide audience and then once you grow it to 2,000 new fans, you flip over the targeting to your exact perfect target customer.
It’s a little unknown setting in the ads manager that does the trick.
Jeff Bullas did the challenge and got 10,272 new fans for $173.85. That is 1.69 cents per like.
How do you convert Facebook fan visits into revenue?
You can monetize these fans through your lead capture spots on your Facebook Page, the cover photo, the Call to Action Button, the “About,” and the “long story description.”
Send them to something that is so good that they’d pay you for it, if it weren’t free. But it is free. All you are doing is asking for their contact information.
We have had people with 5 fans go through the program and those with thousands go through it. And it works. Every time.
When is the last time, you tried a marketing strategy and 10 minutes after launching, it started to work?
The only warning is that you will become a bit addicted to checking the numbers as your fan count rises. Just ask Jeff…
To get the full step-by-step and get your 10,000 fans in the next 72 hours, get a copy of my latest book.
Game Changer: How to get 10,000 new real fans in 72 hours and turn them into your next cash-paying customers (Without a marketing budget)
About Kim Walsh Phillips:
Kim Walsh Phillips, @KWalshPhillips, is the world’s #1 expert at direct response social media. She is the CEO of Elite Digital Group, a direct response social media agency and co-hosts the Morning Coffee Marketer podcast on iTunes. Her two best-selling books are “The No B.S. Guide to Direct Response Social Media Marketing,” with Dan Kennedy, and “The Ultimate Guide to Instagram for Business.”
You can register for her free live webinar which reveals the cool tactics she writes about in her book, “Game Changer: How to get 10,000 new real fans in 72 hours and turn them into your next cash-paying customers (Without a marketing budget)”