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How to Make Money with Content Marketing

There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign.

How to Make Money with Content Marketing

If you want to generate revenue, it’s important to understand how information spreads on the internet. StumbleUpon and BuzzFeed recently teamed up to figure this out.

They found their most viral stories since 2007 were so popular because of cluster sharing. This means that the biggest hits were all shared lots of time among small clusters of friends instead of a few people broadcasting it to a large network.o figure this out.

Where is the best place to take advantage of cluster sharing? Studies confirm that email is still the most widely used medium for sharing information between small groups.

So how do you make more money with it?

1. Treat Your Emails Like Landing Pages

Each email should have a clear theme with a strong call to action.

  • Do you want to sell more of something?
  • Get more likes on your Facebook or Twitter?
  • Advertise a product?
  • Get a donation?

Whatever it is, you need to walk your users hand-in-hand to the finish line. Make it extremely obvious what you want your audience to do. Here is an example:

emails as landing page

This streamlines the process and produces higher conversion rates.

2. Sell Your Own Services & Products

If you have a product or service that can be purchased online, email is the best way to advertise because there are no distractions and you have total control over the conversation. If you’re a blogger with a big subscriber list, create a membership plan where those who pay get ‘the good stuff’ and your public content is just for lead generation and getting the word out.

If your goal is more about gaining exposure than making money, consider a social payment option. This gives you the ability to ‘sell’ a product or service in exchange for a user sending out a tweet or Facebook update that promotes your brand which is great for getting the word out.

3. Sell Other People’s Stuff

If you have an reliable audience, you should be using ads in your emails. There are a few options here but one of the most interesting is LaunchBit, which directly connects advertisers to a network of email newsletter publishers.

Another route is affiliate sales. A couple of the more popular options are ClickBank and Commission Junction which both allow you to receive a commission for selling products for their vendors.

Final Thought

With any content campaign, the key is delivering value to your readers. Routinely providing useful and engaging material is the best way to keep your readers happy and get them to share your stuff with friends.

Email is one of the most under-utilized selling channels out there for content marketers.

It’s easy and if done correctly, a great way to increase your bottom line.

Guest Author: Patrick Carver is the Director of Marketing  for FlashIssue. Their tool makes it easy for marketers to get more out of their content campaigns, try it for FREE. Twitter @FlashIssue

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  • I think the email tips are especially important. The only way to measure the success of an email campaign is to be highly targeted in what you want to achieve from it.

  • The online space is competitive, no matter what industry you are in.  People are looking for information on the products and services that you offer and it’s the content that you create that answers their questions and instills trust.  Content also helps your SEO, because without content, there is nothing to rank.  

  • Love reading about all the other ways to make money online.
    Friday the 13ths is now your Lucky Day!
    Focused Intention + Inspired Action = Financial Freedom.

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    I really enjoyed reading the advice you gave on how to make money. I also have some information on how to make money, that really works well. You can check my site out at: http://vatisha.blogspot.com/

  • Email campaigns can be very tricky. You have to make sure that the people that are on your campaign list are people who showed interest in your product/service, people who signed up for it or showed interest or maybe interested, otherwise it will be a waste of effort and your email maybe tagged as spam.

  • The I

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  • Kixaaah7

    wooow great work 🙂 ..  I start making money online past year with PTC
    site NEOBUX. . for me is ptc method of making money online the best. .
    see proofs on this video http://www.youtube.com/watch?v=NH1hGnNJmPI

    Have a nice day 😉

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  • Thanks for this advice – it’s so valuable. I’m just starting out and there is so much information out there that you don’t always know where to go. But I am thoroughly enoying reading your posts and trying to learn from your experience. Thank you, Karen

  • nice! would really use this with my blog!

  • Ruth Zive

    I’d say email should always be used as a part of content marketing campaigns. Certainly once folks opt in to your list, you want to make sure that you continue to nurture the relationship over time (and ideally until a point of purchase). However, cold emailing en masse can be tricky and problematic. Here in Canada, there are new laws being implemented that very dramatically impact what you can email, to whom and when.