“Change is constant” is one of the most popular proverbs we hear, but the same applies to today’s business world. Every entrepreneur wishes for more money. They desire more money to expand their business operations, run ads, pay for highly skilled employees, and anything else in between.
Adoption of changes is highly important as it is the key to business longevity. As technology changes, entrepreneurs also should be ready to change as there are many illustrations of enterprises thinking themselves in a top position but ending up irrelevant.
The business world is changing rapidly, from modern technology tools to internet marketing to remote work and whatnot. Growth and upscaling are key goals for entrepreneurs, but how can you upscale business in today’s lackluster and saturated economy?
Upscaling seems a daunting task, but it is necessary to thrive. Consider the ongoing pandemic situation. Before the outbreak, business owners were skeptical about digital solutions, but now we can see how everyone is foraying into that to survive and following some important business tips to adjust to this new normal.
Upscaling is very important in business because technology and people’s preferences are changing daily, and businesses need to revamp their strategies to run the business smoothly.
Before we jump into the strategies to upscale your business, it’s important to understand what upscaling a business is and why it is necessary.
What is upscaling in business?
It’s not just about growth when it comes to scaling your business. While your business can grow, this does not mean that you will be able to handle the increased output, and growth can backfire if your staff cannot handle such workloads and products.
Scaling refers to taking on more work cost-effectively and meeting the business needs without sacrificing quality and performance. The goal is to establish a comfortable balance between the increased workload, customers, and users and deliver on it.
For instance, in order to be more efficient in marketing to a wider audience, a company scaling could gain $50,000 in new revenue with $5,000 invested in marketing automation tools. In addition to growing, the company scaled as its profits surpassed its losses.
Adding resources incrementally while adding revenue rapidly is how an organization scales. Companies such as Google, Salesforce.com, and Citrix have successfully scaled their businesses. In order to achieve consistent growth and increasing margins over time, they are masters at adding customers while adding fewer resources.
Perks of upscaling your business
It is much more likely that your business will survive if it is prepared to accommodate growth. It has not only the potential to drive short-term growth, but it will also be able to remain successful through durability and longevity.
Here we have jotted down powerful advantages of upscaling a business,
- Improved efficiency
Upscaling gives voice to your business and enables entrepreneurs to accurately gauge emerging changes with their presence to satisfy the demands of their patrons as a valuable part of your market research.
Harness these ways to scale your business
Following the Industrial Revolution, business remained pretty much the same for 100 years or so, but it’s reasonable to say that will never happen again. It’s impossible to avoid being swept away by the exponential rate at which technology develops, mutates, and adapts throughout 2020-whether you’re ready or not.
Artificial intelligence, Machine Learning, Social Media, cloud computing, driverless cars, sales through drones, collaboration tools, customer relationship management, and robotics in manufacturing and receptions are examples of how the business world is changing.
In order to keep their operation moving, many companies turn to information technology. And innovation is shown in the fields of medicine, restaurants, consumer products, eCommerce, finance, and real estate, to name a few.
Rapid upscaling does not happen overnight, but there are a few ways you can adopt to keep your organization going forward. Consider the following suggestions.
Many of your business processes are similar to other small businesses, so you have some things in common with them. In consequence, it is very easy to perform the process, but it takes a lot of time, and it should be repeated several times. Businesses of any size benefit greatly from automation. Automation and its benefits are all set to be adopted by businesses with the ease of technology available today.
The biggest advantage of automating your business is that all manual tasks will be performed efficiently and effectively. In addition to uptime and reliability, automation also eliminates errors. Emerging technologies such as
- Artificial intelligence
- Machine learning
From the usage of live chat software solutions to impersonal messages on LinkedIn, the business world is changing. As your businesses, competitors use automation (often in a negative way), the entire market is shifting. Things are changing, and new technologies are introducing, and enterprises must prepare for this.
Pay Attention to Mobile-first Business Environment
Mobile-first is here to stay for a long time. With the right software, smart devices or tablets can be used to manage every aspect of your business remotely. They are all in one place, from managing sales tasks to marketing content to customer relations and back-end processes such as shipping and invoicing. Your consumers are also impacted by mobile, not just you.
Mobile devices are increasingly used to buy, sell, shop, find local businesses, and share their retail experiences on Facebook, Instagram, and Twitter, especially by Generation Y (Millennials). This approach has also increased the ease with which businesses can stay in touch.
A hyper-real web of real-time information has been created by merging mobile technology and communication software to give workers and employees instant access via text/video chat and targeted promotional emails sent to nearby customers.
Employees will Need Different Skills
Buying cheap means buying twice; this is an old proverb. In addition to applying the phrase to tools and garments, similar logic can be applied to hiring employees. When a company offers too low a wage to key members of staff, it may not be able to attract skilled talent. These are the people who can drive a business toward its own success.
In scaling your company, bringing in talented, determined employees have been more important. Businesses that are entering a phase of expansion have very little margin for error, so they need to fill every position with the very best candidates.
Hiring skilled and determined people brings you the following,
- Customer centricity
- Alignment of product and service development with market needs
- Boost selling efficiency
- It could go on….
According to the World Economic Forum, creative skills will be among the most in-demand skills of workers in 2020. Employees will have to acquire new skills as more and more industries undergo radical transformations due to technology.
Maintain Public Image Using Content Marketing
As the business grows, entrepreneurs worry that they will lose their personal touch, and this will decrease the level of emotional investment and engagement from their customers. But usage of social media for business offers many perks and ensures that the voice and identity of your business remain intact even as it grows.
By offering prospects something for nothing in the form of blogs, video posts, or white papers, you not only ensure consistency with your brand but increase the likelihood that demand will match your growth.
Creating and bombarding content on Facebook and Instagram will not drive any results. But businesses can build customer trust and gain unexpected leads by regularly updating their website and responding to customers’ messages, queries, and complaints.
Enable Remote Working
Image Source: Miro
The trend of remote work has been increasing steadily over the past 15 years, but Covid-19 forced companies who didn’t have an established remote working policy to proceed sooner than anticipated.
Sara Sutton, the founder and CEO of FlexJobs, said that remote work continues to be a preferred strategy for companies of all types, whether they are private, public, nonprofit, or startup businesses, and with good reason.
For companies, pivoting quickly meant ensuring their teams had access to the right technology, infrastructure, and tools for remote access, video conferencing, and project management tools, so they could continue to work on projects and communicate status.
In fact, Stanford researchers revealed that remote workers have an incredible productivity boost equivalent to one full day’s work every week! The company has also saved money on real estate costs, reduced carbon emissions, and improved agility and scalability.
Upscaling your business is a wave: Either ride it or wipe out
Irrespective of your personal opinion – Luddite or Technophile – the rapid advancement of digital technology will not slow anytime soon.
Upscaling business is all about knowing when to embrace emerging changes and having the resources to do so. If businesses don’t prepare to scale, then they will fail in the coming years. It’s simple.
Upscaling is also compared with the mindset. No doubt, you also need the best system, people, and solid business plans. You can unleash your dreams, earn a great deal of money, and have fun doing it with a scalable business. Scalability becomes far easier once you put your mind to it.
Guest author: Brijesh Vadukiya is the tech activist, blogger, and internet marketing officer of Elluminati Inc for more than three years. My major concern is to educate people who are interested in technology. I am fond of writing useful and informative content that helps brands to grow their business.