When I decided to start my own blog, I remember all the confusion and hours of research that I put in to make it a success story.
As I continued searching “How to start a blog successfully”, I also skimmed through the many success stories of famous bloggers. And no doubt, knowing that someone has fruitfully accomplished it and is also earning big, working on the same idea as mine, was an inspiration!
These honest stories not only motivated me, and made me more adamant towards achieving success for running my own blog, but it also set up a course for my efforts, even more clearly. I was sure there was just this one strategy that had given rise to these success stories and I was too, all confident and focused to get hold of that little secret.
While I continued trying my luck with finding the right keywords and searching ways to make high authority backlinks, at times, I felt like I was looking through the wrong end of the telescope.
In spite of working on every little detail I learned over the internet, I was unable to earn a good ranking for my blog including self-driven traffic. But one fine afternoon, I found something that caught my attention and revealed a new direction to realize my idea.
It was this eye-catching and attention seeking – INFOGRAPHICS!
‘Just like the goldfish is in transition to achieve its desired state, I too was making attempts and waiting for that one right move that would introduce me to a completely new environment – making me a social media influencer by capturing the demand for visualization.’
And then it was no surprise to quickly realize the power and effectiveness of the best white hat way – infographics.
Infographics get you quality backlinks, but only if one knows how to use them smartly and that’s all I needed to work on – before my traditional blog incredibly ranked 4th on a Google search.
We all know that link building with infographics is a popular strategy. Chances are you have also seen many on Facebook or Instagram in the last week. Many well-known websites captured the niche of infographics for natural link building and have gone viral on social media, in no time.
To give you an example; SeikoVision nailed it by adopting infographics!
The popular brand timely realized the power of infographics to attain the goal of:
- More website traffic through backlinks
- Increased following on social media
- Excellent informative content
But how did they do it? Do they have a magic wand?
Actually, they do! and that will be revealed as you stay with me further in this article!
Are you ready?
Let’s dive right in!
The Ultimate Guide to Organic Traffic for Small Business
5 infographic techniques to earn natural backlinks
As we cannot claim it to be a hard and fast rule or let’s say a secret formula, it is nonetheless the hottest technique to drive backlinks to your site. All you need to score big in earning backlinks for your site is to smartly apply actionable infographic techniques.
These techniques are considered popular and there is a reason for that. With them, anybody (just like I did) can literally build backlinks for free. So it’s time to stop searching for “How to build high-quality backlinks” and literally get to work! It’s time to dive into infographic directories as I share with you the five actionable techniques to help you naturally earn backlinks to your site.
1. Leverage context with your infographics
Being a blogger is not just about showcasing your effective writing skills and creating backlinks manually.
Why would someone look at your writing when there are many other influencers out there?
They might do it accidentally, but they will ‘for sure’ if you take the lead by creating contextually driven infographics! And there is no shortcut to it.
An infographic that goes viral is one that is a smart combination of informative content and eye-catching design. When an infographic is fueled with the contextual part, it not only makes it a masterpiece to get quality backlinks, it also adds zing to your work and reaches out to a targeted audience.
For example, take a look at an excellent contextual infographic used to educate about history and the benefits of NLP by elearninginfographics.com
As you use the contextual infographic, you will get more backlinks from authoritative domains, developing your relevancy factor. Eventually, it will allow Google to crawl through your content and for you – it will swing open the doors of opportunities to rank for new keywords.
2. Target your outreach
What most of us do, is forget about targeted outreach in the fear of missing out on a large audience, and start emailing literally hundreds of people, in the hope of getting some backlinks.
Sure, you might get a few that way…
But you can effectively double or triple the conversion rate if you target your niche and present your work in front of only the right people. This is one of the most important steps for building relevant backlinks. This will also help you in avoiding linking of your work on poor domains.
OpenMoves simply segmented the email list of the client to avoid the spam email folder. By sending emails to only clients who had clicked on their campaigns, their deliverability improved up to 95% instantly.
This also includes sharing your infographic with bloggers who frequently share infographics on their websites. One way to find such bloggers is either to use Google or to study backlinks that are attached to the infographics of your competitors.
3. Promote infographics through all channels
I know you always give your audience a fine chance to share your infographics by displaying all social media sharing buttons but, did you ever get anything out of it instead of just a few shares?
Not really, right!
Because you leave the task halfway through. As you give sharing options on your blog, you must also share these sharing icons over your infographic itself and clearly state the action/CTA that you want your audience to proceed with.
You may add something like; “please share the information if you find it useful”.
Here is the screenshot of how Lemonly suggest sharing an infographic over social media.
Sharing infographics over social media platforms goes without saying and is a great way to get exposure to a large scale audience. Also, the power of social bookmarking sites in terms of promoting infographics cannot be neglected. Sites such as Stumbleupon, Reddit or Delicious are home to thousands of visitors and an alluring chance to dive into a huge audience base.
4. Submit your infographics to directories
It is no surprise to learn that infographic directories provide plentiful backlinks to your infographics.
You can easily attract a wider audience by simply submitting your infographic to various infographic directories. But you should only submit it to quality infographic directories, such as Visual.ly – an authoritative infographic site.
Check out the infographic for UN sustainable development goal education here using Visual.ly.
In addition to this, there are many other sites that will likely get your infographics numerous eyeballs and potential shares.
5. Add value with guestographics
Are you wondering how to get backlinks with guestographics?
This infographic technique involves the process of guest blogging for other websites, providing a short introduction to your infographic, and getting the site editor to publish the infographic with a link back to your site.
This is how Perrin Carrel – blogger of ChewieSays used guestographics to build natural backlinks at various authoritative domains.
Here’s how to use the guestographic technique:
- Publish an awesome and catchy infographic on your site
- Find your target link – people who write about your niche
- Write a personalized and short introduction for your infographic
- Offer them a little more as free unique content, eventually adding value to your work
- Get backlinks that are surrounded by natural content and not the devalued embedded ones
So are you ready to put your best foot forward?
Now that you have learned the techniques to build natural backlinks to your site, why wait? Roll up your sleeves and put your creative hat on! Use infographics as your next SEO strategy… and watch your site’s ranking go up in Google’s search engine results!
Guest author: Bill Acholla is a digital entrepreneur helping small business owners build their brand through content marketing. If you resonated with this article, please subscribe to his business blog and you can follow him at @billachola.