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Marketing Leverage using a Twitter Lever

I was talking to a friend the other day and she asked me “what is twitter about?” Well my answer went like this.

“Well it’s a micro blog that has a limit of a 140 characters that enables you to announce to all your followers in a broadcast what you are doing like, launching a new product that’s exciting and innovative, or you found something cool on the net that might be of interest to your followers, or a news event that is captivating. It can be sent to mobile phones as well as computers”

So how can it be so powerful? Well it comes down to a term called “Leverage”.

Imagine if you had 200 followers and you told them about this exciting news and they told only 20 friends each via twitter and then each of them only had 10 friends as their followers and they were sent a twitter message.

Do the Math. That is 40,000 people, that is a “Big Lever”. Makes you think doesn’t it?

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