Imagine this: You have a brilliant idea for a new product, a rockstar team that’s ready to bring your vision to life, and all the resources you need to make it happen. Sounds perfect, right?
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But there’s a problem. All your ideas and plans are stuck in your head, or scattered across multiple meetings and conversations. Without a clear direction and a concrete vision, you’re just spinning your wheels.
That’s where a marketing plan presentation comes in. It’s like a roadmap for your business, outlining every step you need to take to reach your goals. With a marketing plan, you can channel everyone’s energy in the right direction, utilize your resources effectively, and ensure that all your ideas are aligned towards a common objective.
So, if you want to turn your great product and perfect team into a thriving business, a marketing plan is your secret weapon. It will help you stay focused, organized, and on track towards success.
This article is a detailed guide on everything you need to know about creating the perfect marketing plan presentation and what it entails.
What do you mean by a marketing plan?
A marketing plan is an outline/overview of a business’s advertising and marketing efforts to reach its target. It contains details about your target market, budget, strategies, opportunities, and objectives, along with the steps needed to achieve your objectives.
Why do I need a marketing plan?
As discussed in the introduction, you need clear steps that detail everything to help you be aware of your current state and future goals (on each step). A well-established marketing plan will help you keep on track as a business. It will give direction to your business strategies, give you a timeframe, and help you implement the strategies.
A marketing plan will help you:
● Identify measurable goals
● Establish a budget to work with
● Motivate your marketing team with actionable data
● Help you land new investors
● Build a better relationship with customers
● Outline a consistent business strategy
The earlier you have a clear marketing plan in place, the better. As soon as you have clearly defined goals, you can see that your marketing techniques are in alignment to help you reach your target. It will also help you avoid unnecessary expenditures.
Why is Powerpoint a good choice to make your marketing presentation?
Here’s a quick snapshot of the benefits of creating a PowerPoint marketing presentation:
● You can share your plan anytime with your audience, as you have the plan ready.
● There are a lot of comprehensive templates and slides available to take reference from.
● You have a presentable plan to share, unlike maybe having a word file.
● You can quickly add new templates to your plan as and when needed.
What should you include in your marketing presentation slides?
Now that we know what a marketing plan is and why you should have it, let’s look at all the components you need to include in your plan. Every presentation should incorporate these points to present a complete marketing plan.
1. Your goals and objectives
Your objectives tell what you intend to achieve in the market. It could be anything, like promoting your brand, market expansion, or improving product marketing by a certain value.
Objectives are economic (financial goals driving higher turnover) and psychological (driving changes in future purchase behavior based on quality).
Defining clear goals and marketing objectives will help you formulate strategies, track them, and improvise as needed. Also, it will help you better align and assign the work, avoiding duplicity of efforts.
Pro Tip – You can use the SMART goal-setting method. SMART is an acronym for Specific, Measurable, Actionable, Relevant, and Time-bound. It will help you create long-term goals, improvise when needed, and build strategies in tandem.
2. Key Performance Indicators (KPI)
KPIs are measurable/quantitative indicators to assess, measure, and compare performance in achieving targets. It will tell you how you are doing against specific, measurable business goals.
Measurable parameters help you get a concrete insight into the current performance of people and a benchmark to compare eventually. It will also help you feel ownership and accountability for your businesses’ goals and strategies.
3. Market analysis
Your business has a lot of internal and external factors influencing and driving the company’s growth, all of that gets included in the marketing environment. It is essential to study the environment to stay afloat and address threats as and when they arise.
Your marketing environment will help you identify your target market, assess their wants, and understand people’s purchasing patterns.
A) Competitor analysis
Every business has competition, no matter the segment. Competitor analysis will help you know your competitors and evaluate their strengths and weaknesses compared to yours business. It is essential to help you stay ahead of the competition and create effective strategies to expand in the market.
B) SWOT analysis
SWOT Analysis helps you determine the strengths, weaknesses, opportunities, and threats of your business. It will help you determine where you stand against your competitors. SWOT analysis is one of the most effective marketing strategies to help you prioritize work and marketing efforts to build your business.
4. The target market
Now that you are done with your analysis, the next step would be to focus on the target market. Knowing the customers you want to cater to, it will be easy to craft and implement the marketing strategies accordingly.
Segregate your target audience based on criteria like age, geography, likes, interests, gender, etc. Create your Ideal Customer Profiles (ICP) or market segmentation to channel your energy in the diverse marketplace.
- Market size – For any marketing plan, knowing the size of the market is imperative. Because expansion, scaling, funding, etc., are difficult in a limited market.
- Total Addressable Market (TAM) – It refers to the broadest potential range, i.e., who can buy the products/services in general.
- Serviceable Addressable Market (SAM) – At this stage, your accurate target audience is described, i.e., the addressable part of the TAM.
- Serviceable Obtainable Market (SOM) – It gives an idea about the practically obtainable share of SAM over a particular time frame, i.e., it gives you the sales potential in the initial period.
- Unique Selling Proposition – Show what sets you apart from everyone else and the unique aspect of your product/service. Make sure that it reflects in your business plan and marketing strategies throughout.
5. Marketing strategies
Now that you have your objectives, KPIs, and market analysis, let’s talk about the various marketing strategies to drive growth.
The Marketing Mix is an essential and integral component of a successful marketing strategy. It will tell why your product/service is preferable over your competitors. Companies use the elements of the marketing mix to achieve their goals by marketing their products/services to the relevant people.
The Marketing Mix constitutes 4Ps, i.e., Product, Price, Promotion, and Place. For services, you add three more Ps, i.e., People, Process, and Physical Environment, to the mix.
6. Marketing channels
Understanding your target audience will help you select the appropriate channel. Some people might be fond of reading magazines/newspapers, while others prefer scrolling social media in their free time. Before designing your strategy, find out their preferences and what channels they use. Let’s understand the different ways-
● Outbound Marketing
It is aggressive marketing where you go to customers rather than them coming to you. Examples include cold calls, email blasts, social ads, etc.
● Inbound Marketing
People are drawn and lured to you rather than you going all out. It includes all types of marketing, and examples are blogs, podcasts, social media, newsletters, etc.
● Digital Marketing
It refers to digital technology marketing and incorporates content, email, ads, and social media marketing.
● Content Marketing
Content comes on top when you want to draw people to your websites. Quality and relevant content will help you drive traffic to your pages.
● Email Marketing
Over 85% of marketers rely on email as their primary lead-generation tool. Relevant and apt information in the emails helps forge a connection with new prospects.
● Social Media Marketing
Consistent Social media profiles (Instagram, Facebook, Twitter, YouTube) can help you with brand recognition and wooing your customers.
● Influencer Marketing
It involves partnering with people who have a large following on social media to gain traction.
Advertisements run on social media, print, television, and whatever medium you wish to select, making it a great way to connect to your audience.
● Affiliate Marketing
A type of marketing where an affiliate markets/promotes your product and service for you.
● Landing Pages
A landing page with good content and a powerful message is one of the great ways to drive conversion.
As a business, you will try to leverage a lot of free channels and platforms, but there are a lot of hidden expenses to be taken into account. Create your marketing budget and outline the exact plan for where and how the money will be spent.
How to format your marketing plan presentation?
Try keeping these rules in mind to create a consistent and coherent presentation:
● Use standard fonts like Arial.
● Go for a visible font size of 30-34.
● Create separate slides for each marketing strategy.
● Include a source for all citations.
● Try making your content visually appealing by using eye-catching charts and graphs for data.
A few tips on creating an effective marketing presentation
Now that you have everything necessary in place to create a marketing plan, let’s find out how
to make your presentation as effective as possible.
● Start your presentation with an icebreaker. Ask questions about your product/service or engage with humor.
● Know your audience and their knowledge and expertise to include relevant data points.
● Go for shorter slides with multiple forms of content for maximum attention.
● Include real-life examples and data if you can.
● Make sure you have an aesthetically consistent presentation (use brand colors, logo, and design).
● Welcome feedback, if any.
In a nutshell
A marketing plan’s purpose is to ensure that your strategies are relevant and catapult you toward growth. The right plan will give direction to your long-term competitive position and the resources needed to achieve that.
Marketing presentation templates will help you organize and streamline your efforts. Choose an optimal template that suits your business, and you are good to go.