Join me in
Sydney
for
A Blogging Master Class
“How to Create Authority Online”
“The 10 key steps to becoming an online authority, leader and expert in your industry and niche and make money from your knowledge”
Thursday March 20, 20148.30am – 6.00pm
A note from Jeff
Founder and CEO at JeffBullas.com
Have you ever attended a seminar, become excited and wanted to change the world but when you woke up the next morning the reality hit?
It was fluffy, fun and entertaining but missed the substance you were looking for. You realised that there was no real learning, actionable tasks or even a framework for success.
This master class is different.
This one day intensive training will take you by the hand and show you the steps by implementing 10 integrated modules.
Number are limited and you will be provided with a workbook, a roadmap and real life examples of how you can create authority online through publishing online.
This is a cohesive and proven system that will reveal what you need to adopt to accelerate authority in your niche. It will show you how to package and monetise your knowledge through the power of the social web.
It may even help you unlock your genius and discover your potential.
Regards
Jeff
P.S. I forgot to tell you. You will also meet some awesome people (also called networking), make friendships, be inspired and maybe even discover some business opportunities!
Location:
Sheraton on the Park, 161 Elizabeth Street, Sydney
Programme:
- 8.30am Registration and arrival coffee
- 9.00am – 5.00pm Master Class including morning tea, lunch and afternoon tea
- 5 – 6pm Drinks
This Blogging “Master Class” provides a proven system and strategy for creating “authority online”
Get Your Early Bird Ticket(s) Today
This Early Bird price of only $647 for the entire master class experience won’t last forever. Ticket prices will rise all the way to the full price of $1,295.
Don’t wait to pay more!
Special limited-time Early Bird pricing:
$647
About Jeff
Jeff Bullas is blogger, author, strategist and speaker. He works with companies and individuals to optimise their online company and personal brand presence with digital, online publishing and social media marketing.
He has spent most of his career involved with education, information technology, telecommunications and the web industry.
Achievements include
- Listed #11 in the “Top 50 Social Media Power Influencers” Forbes.com – 2012 & 2013
- Published in the New York Times – 2013
- Huffington Post – “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow“ – 2013
- Author of the book “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” which reached several best selling lists on Amazon
- His blog receives over 4 million page views per year and is read in 190 countries worldwide
- Twitter followers number over 210,000
Master Class Outline
Focus
This is where you identify what you should be focusing on. It will be a combination of:
- Passion
- Experience
- Expertise
We will look at innate abilities, personality and their role in developing an online authority brand. Then define your mission and write your elevator pitch.
Target audience
The world is now, literally, at your fingertips. The challenge is that you have billions of opportunities but you need to identify the niche(s) that will allow you to develop a laser type focus and target market.
It will involve discovering the following:
- Global opportunities (moving from just local thinking to a global mindset)
- Niche(s) that are profitable
- Personas of your target audience
These will be important to develop your content, communication and messaging.
The digital platform
Many are confused about the platforms and technologies we should be selecting and building to achieve maximum effectiveness online.
You will learn about:
- Platform selection
- Branding
- Design
I will show you the key design and functional requirements for your digital platform on a social web.
Online Credibility
Becoming trustworthy and credible online is an important part of the journey.
This can be built through offline and online activities including:
- Writing a book
- Public speaking
- Feature in media
- Building and displaying Twitter Followers, Facebook Likes and LinkedIn connections
I will show you the steps to create online social proof that leverages your efforts.
Creating contagious content
The importance of content in an online world is paramount. Not all of us are writers but that shouldn’t stop you from becoming an authority online. We will look at other content formats you can use to build your online brand.
There is a range of media you will need to use that will lead to social sharing and contagious and viral content.
These include:
- Text
- Video
- Images
- Audio
I will show you how to create and optimise each for maximum traffic and online visibility.
Package your knowledge
We will look at various monetisation models that work online to leverage your income offline.
You will learn how to package and structure your expertise, passion and experience into various formats such as:
- ebooks
- online courses
- screencasts
- webinars
Earn money while you sleep – only the online world allows you to!
Conversion
Packaging up your knowledge is one thing but making sure you set up a process to sell online is another.
This includes:
- Landing page design and copywriting
- Marketing processes
- Payment gateway(s)
With a secure sales process in place everyone benefits.
Growing social media networks
Creating awesome content that people love to share is just the start. To succeed online it needs amplification. This starts on the social web when shared by your fans and followers.
I will show you how to build tribes, fans and followers on the social networks including Twitter, Facebook, Google+ and LinkedIn.
Create promotional partnerships
To accelerate your influence for building authority you need partnerships. We’ll look at who to approach and how to make it happen. Think of it as networking on steroids.
It includes:
- Corporate partnerships
- Bloggers
- Guest blogging
- Influencers
- Online and offline Networking
These strategies alone can supercharge your online brand building awareness, traffic and sales.
Marketing
We will look at an integrated approach to marketing – both paid and free – including:
- Social media marketing
- Email marketing
- Search engine marketing
- Affiliate marketing
and after it all…
Join me for a drink and spend some more time with those with whom you have spent the day. Mix with other thought leaders, executives and experts with a drive to succeed.
This isn’t hanging out with turkeys. It’s more like flying with eagles.
Location:
Sheraton on the Park, 161 Elizabeth Street, Sydney
Programme:
- 8.30am Registration and arrival coffee
- 9.00am – 5.00pm Master Class including morning tea, lunch and afternoon tea
- 5 – 6pm Drinks
For further details or questions please contact us at [email protected].
Get Your Early Bird Ticket(s) Today
This Early Bird price of only $647 for the entire master class experience won’t last forever. Ticket prices will rise all the way to the full price of $1,295.
Don’t wait to pay more!
Special limited-time Early Bird pricing:
$647