“Mobile is the enabling centerpiece of digital convergence. Mobile is the glue for all other digital industries to use when approaching convergence, but mobile is also the digital gateway for the real world to join in this global metamorphosis of human behavior.”
– Tomi Ahonen, Consultant, and Speaker
In recent times we have seen the world is more dependent on mobile phones than any other medium of communication. And the advertising industry is making the most of it.
Who doesn’t own a mobile phone today? Well, almost everyone does. Yes, over the years it has become universal. Thus, if you want to connect with anyone all you need is their number.
Marketing heads are making the most of the universal nature of mobile phones. Simply a text message from a brand is enough to grab a user’s attention. And not just this, if you have a mobile application then your business is already ahead of many. Mobile app development teams around the world make sure to build applications that are easy to use and explore by people of any age group.
The diversity of the mobile user group makes it easier for businesses to reach the right audience at the right time. There are a few things that you need to consider if you are interested in mobile marketing for your business.
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Mobile marketing is an easy way to reach a large audience in a small time. Here are some tips for using it to your advantage.
1. Text Messages
Some of the earliest means of communicating with an audience are text messages. Personalized messages give your audience a personal connection with the brand. Most messages that are delivered are read within 30 minutes of them being received. Thus a better chance of getting your brand noticed.
2. Push Notifications
Push notifications are an easy way to engage your audience. Tell them about the latest offers and rewards that you have to offer. It becomes much easier for loyal customers to stay engaged and make the best of the offers you have in store.
3. In-app Messaging
In-app messaging is a great way to assist your audience with the purchase process. Most apps have a smart chatbot where your audience can easily connect with the business and resolve their conflict.
In-app conversations make your audience feel heard and important to the brand.
4. Email Marketing
The first thing in the morning that most of us do is check our phones for our emails. Zomato is nailing email marketing with their customized emails. Songs, your favorite food, weather, everything you can think of are included in their texts and emails.
The best part is, email opening rates can easily be tracked which make it easier for you to see how engaging your content is.
5. Social Media Marketing
Social media is expanding its domain with people being involved in sharing what products they aim to buy or they have bought. They share this info on their profiles with loved ones and help increase your customer base.
6. Mobile Content Marketing
It is important that when you consider taking your business on mobile, you talk to your audience in a way that they feel like a part of the conversation. Gone are the days where you would simply text them the brand name and services and they would visit you. Show them how your product will add value and see the magic happen.
7. Business Apps
Most businesses lag here. You may have a responsive website that runs well on browsers on phones, but a mobile application makes it easier for buyers to make a purchase. If you decide to enter the market with a mobile app, then you need to hire a mobile app developer who understands your business objectives and goals.
8. Web Apps
Even if you have a mobile application for your business, web apps are easier to use and connect with. One simply needs to go to the website and continue as they would do in the app. It saves the effort of making an application.
That’s not all folks
Mobile marketing strategies need to be analyzed and modified from time to time. You cannot simply choose to be a part of the mobile arena with one-time efforts. It is a continuous process where you will have to consider the impact of everything that goes on. Analyze your results and see what is working for you and what is not. Expand the scope of strategies that work well for you.
Mobile phones have become a basic amenity these days and if you can reach the inbox of your target audience you are sure to drive sales.
Mobile marketing is not just sending texts and video content, it is about building relationships. Keep your strategies customer-centric and watch the magic happen!
Guest author: Keith Laurance has been associated with Octal Info Solution for over a decade and has been working closely with the custom mobile app development service providers. He is a tech-geek himself and loves to be updated with the latest happenings in the world of technology and mobile applications. Although technology keeps him occupied all the time, in his breaks, she loves to read some English literature or visit the cafes nearby. Connect with me on Facebook, Twitter, LinkedIn.