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The Most Liked Instagram Post: What Made It So Popular?

most liked Instagram post

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Instagram has become one of the most popular social media platforms globally, with over 1 billion active users per month. It has revolutionized the way people share and interact with visual content. 

One particular feature that is extremely popular on the platform is the “like” button. Instagram users can like posts and create engagement with their content. 

Up until a few months ago, the most liked Instagram post was a picture of an egg with over 55 million likes. This seemingly simple post captured the attention of millions of users globally and sparked conversations about the power of social media.

However, in December 2022, that record was surpassed when  footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup. 

Messi’s post was the first Instagram post to reach both 60 and 70 million likes, achieving this milestone in just three days after it was posted.

So, without further ado, let’s find out what made these posts so popular and what we can learn from them!

What is the most liked Instagram post? 

Up until December 2022, the most liked Instagram post of all time is a simple picture of an egg. Yes, you read that right – an egg! 

The post was created in January 2019 with the caption, “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this ? #LikeTheEgg #EggSoldiers #EggGang.” The post quickly gained traction, and within hours, it had surpassed Kylie Jenner’s record of 18 million likes.

The account that posted the picture of the egg is called @world_record_egg, which was created specifically for this purpose. The account has no other posts, and its purpose was to get as many likes as possible on this one post.

The post was created on January 4, 2019, and in less than ten days, it had already received over 30 million likes. By the end of the month, the post had over 52 million likes, breaking the previous record by a significant margin.

Why did it become the most popular Instagram post? 

Several factors contributed to the popularity of the most liked Instagram post. Firstly, it was a fun and easy challenge that anyone could participate in, regardless of their age, gender, or location. The concept of breaking a world record and beating Kylie Jenner’s previous record also added to the excitement and intrigue surrounding the post.

Secondly, the post was unique and unexpected. Instagram is filled with glamorous and polished posts, but the simplicity of a single egg captured people’s attention and made them curious about what would happen next.

The post’s content itself is also noteworthy. The egg’s simplicity and neutrality allowed it to become a blank canvas for people’s imagination. People could project their ideas and emotions onto the egg, which made it relatable and appealing to a wide audience.

The impact of the most liked Instagram post on the Instagram community is significant. The post demonstrated the power of social media and how a simple idea can go viral and capture the world’s attention. It also highlighted the importance of engagement and how users can participate in online challenges to create a sense of community and belonging.

Furthermore, the post inspired other similar challenges on Instagram, such as the #trashtag challenge, where users posted before and after pictures of cleaning up litter in public spaces. This challenge demonstrated how Instagram can be used for positive social impact and how users can come together to make a difference. 

Other noteworthy Instagram posts

While the most liked Instagram post is undoubtedly the most popular post on the platform, several other notable Instagram posts have gained significant attention and engagement. Here are a few examples:

Kylie Jenner’s Birth Announcement – In February 2018, Kylie Jenner announced the birth of her daughter, Stormi, with a heartwarming post. The post featured a picture of Stormi’s tiny hand wrapped around Kylie’s finger and gained over 18 million likes. It became the most liked Instagram post at the time and held the title until the egg post took over.

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Selena Gomez’s Kidney Transplant – In September 2017, Selena Gomez revealed that she had undergone a kidney transplant due to complications from lupus. She shared a picture of herself and her friend, Francia Raisa, who had donated the kidney. The post was a powerful message of hope and resilience and received over 10 million likes.

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Beyoncé’s Pregnancy Announcement – In February 2017, Beyoncé announced that she was expecting twins with a stunning photoshoot. The post featured several pictures of Beyoncé posing with her baby bump, and it quickly went viral, receiving over 11 million likes.

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These posts gained popularity due to their emotional impact and the high-profile nature of the individuals involved. They also showcased a personal and intimate side of the celebrities, which made them relatable to their followers.

When compared to the most liked Instagram post, these posts had a specific theme or message and were not as simple or random as the egg post. However, they still demonstrated the power of Instagram to create engagement and to showcase personal moments that can touch people’s hearts.

Wrapping it up

Instagram has become a significant part of our lives and a hub for visual content and engagement. One of the most liked Instagram posts, a simple picture of an egg, highlights the power of social media and the ability to capture people’s attention and imagination. It’s an excellent example of how a simple and unexpected idea can go viral and break records.

The post’s impact on the Instagram community also demonstrates the importance of engagement and community building on the platform. It showcases how users can participate in online challenges and create a sense of belonging and connection.

Overall, the most liked Instagram post is an excellent reminder of the impact of social media and the importance of creating content that resonates with your audience. It’s also a testament to the power of creativity and imagination and how a simple idea can capture the world’s attention. Additionally, if you’re looking to maximize your reach on Instagram, be sure to check out our article on “the best time to post on Instagram” for expert insights and tips on optimizing your content strategy.

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