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Outsourcing: The Not-So-Secret Weapon Of Successful Entrepreneurs

Outsourcing: The Not-So-Secret Weapon Of Successful Entrepreneurs

Outsourcing is the not-so-secret weapon many successful entrepreneurs and companies use to decrease their costs, by allotting a portion of their work to a third party.

When done properly, outsourcing can lower your bottom line as well as raise your productivity.

Outsourcing can be done domestically or by contracting an offshore solution provider (often known as offshoring).

If you’ve always wanted to know more about outsourcing but haven’t really got a handle on how it can help you, read on to learn how you can exploit this growth hack.

Why should I outsource?

Outsourcing provides many different advantages, and can be especially beneficial for small businesses. Apart from saving costs, outsourcing gives you more options and time.

What should I outsource?

Before implementing outsourcing into your business plan, you should first examine your core activities and key focus.

Think about the essential functions of your business – the ones that don’t affect core activities, but do contribute to key focuses. Outsourcing these functions is a smart way to get better and quicker results as well as add the value of knowledge.

The official term for outsourcing essential functions that don’t influence a businesses core activities is Business Process Outsourcing (BPO).

It includes:

  • Part-time jobs like book-keeping and accounting
  • Data entry and data verification
  • Customer service and IT Support
  • Marketing and telemarketing services
  • Shipping and administrative tasks
  • Content writing, research and editing
  • Social media coordination and promotion
  • IT tech services and network support
  • Data security and website integrity.

How do I outsource?

When it comes to outsourcing, a well-designed plan and thoughtful selection process will make or break the project.

While a tailor-made resource like Back Office Pro can help you take the outsourcing itself from start to finish, first you need to develop a well-defined objective and know why you are outsourcing tasks in the first place.

Consult with the key stakeholders in your business and undertake a complete risk analysis regarding outsourcing. Market analysis must be performed, and you should narrow down your criteria regarding quality, expertise and cost.

Ask yourself these questions: What do you want outsourcing to achieve or accelerate for your business? Do you want to outsource to an agency or a freelancer?

There are advantages and disadvantages to either. Agencies offer near-constant availability and legal protection, however, freelancers can be better quality and more cost-effective. If you are outsourcing to an agency offshore, unexpected issues may arise such as taxes, delays and operational red tape – but then again, freelancers can be flaky.

Think carefully about what will best suit your business and what your specific priorities are in your current circumstances. Outsourcing offshore is not really recommended for small entrepreneurs, as it is much harder to scale the business.   

How do I select an outsourcing partner?

When you search for a suitable outsourcing partner, it’s important to bear in mind that building a strong partnership requires a long-term investment in shared goals. A key element to mutual respect is open communication about shared objectives.

In the process of choosing a company or a freelancer appropriate for the job, these are the main critical elements to consider:

To prevent any misunderstandings, communicate clearly about your expectations and priorities. Your contract must outline the specific functions of the outsourced role, termination terms or a date for contact renewal, and the agreed steps of payment.

When should I start outsourcing?

It is always the right time to start outsourcing. Although it’s particularly handy for small businesses who need to make profits faster, large businesses also reap dividends in the long run.

In the current business climate, it no longer makes sense to complete all non-core tasks internally. Outsourcing provides a great and profitable way to cuts costs and increase productivity.

Budgets don’t have to be a limiting factor either, as there is a vast sea of experienced professionals available online who all charge different rates.

Think about it this way: expanding your business the traditional way without additional help can be a long and costly process. Hiring personnel to assist in this process can facilitate and speed up action as well as helping create more accountability for you.

Are there downsides to outsourcing?

The majority of the downsides to outsourcing are contributor-related, which means the vision you are sharing is not in sync. This is why, as outlined above, it’s imperative to make your expectations and needs as clear as possible from the outset.

Once you sign a contract, you are opening the door to potential hidden costs, low quality, malfunctions, bad publicity, and even security and confidentiality threats. That is why a good plan and skilled advisors will help draw up a great contract to maintain the growth of your business.

All in all though, the disadvantages of outsourcing are far outweighed by its convenience and cost-efficiency. The most common issues can be prevented via the use of accessible research, analysis and careful consideration of the risk factors.

Guest Author: Catherine is a content developer who works at BackOfficePro. A talented writer by day and a good reader by night, she expresses her feeling and thoughts through writing. She is loathe to discuss herself in the third person, but can be persuaded to do so for the right blog. 

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  • Amen to this Catherine.

    Outsourcing tasks is one secret that is not real secret to successful entrepreneurs. I can only handle so much as one person. But if I hand jobs off to other skilled folks they handle those jobs and expand my reach quickly. The price is both paying 3rd parties and trusting that they will get the job done. Really though if their success is based on earning the trust of successful entrepreneurs you will definitely be in good hands and all will be well.

    I have done some light outsourcing to humans and heavier outsourcing to apps 😉 Either way it is paying someone or something to handle process you need to let go. Or, you need to be free of. So you can devote your energies to following your passion and diving deep into the business building side of things. Always smart to give your energies to where you feel the most passion, or the most love. Then outsource to handle the nuts and bolts of your business venture.


  • tammysoffices

    I learned this first hand Catherine, with my own business. I kept hitting a plateau, then would decrease, rise again, plateau, etc… I finally took my own advice (that I give to my clients) and gave away some of my own work to my team. Suddenly I began to really grow – right past the plateau. The true help I received by my team helping out was that I could now focus on Working ON my business, not IN my business. Thanks for the the great article.