This playbook will walk you through the process of generating compelling ad copies for both Google and Meta ads using the AI Ad Copy Generator Google Sheets add-on, starting from just your landing page URL. This tool aims to streamline the ad creation process, especially for those managing large-scale campaigns.
Part 1: Generating Google Search Ads and Performance Max Ads
1. Install the Add-on: Begin by installing the AI Ad Copy Generator add-on directly from the Google Workspace Marketplace. You can find it here.
2. Initialise the Sheet: Once installed, click on ‘Extensions’, then under the ‘AI Ad Copy Generator’ tool, select the option to ‘Initialize sheet’. This provides a pre-uniform format for your use.
3. Enter Your Details: Visit your landing page, copy the URL, and paste it into the ‘landing page URL’ column in the initialised sheet. Next, enter the primary keyword that you wish to have included in some of your headlines and description lines.
4. Generate Ad Copies: Once all details are entered, select the cells containing this information. Navigate back to the ‘Extensions’ menu. Choose ‘AI Ad Copy Generator’ from the dropdown. Click ‘Generate’, and the tool will start generating multiple headline and description variants. These will align with Google Ads requirements, ensuring your copies are both compelling and compliant. This process usually takes about 10 to 30 seconds, depending on the data.
5. For Bulk Campaigns: If you’re handling large-scale campaigns, you can streamline the process by inputting multiple landing page URLs and primary keywords into the initialized sheet. Then, simply select the corresponding cells and repeat the generation steps mentioned above.
Part 2: Generating Meta Ads
1. Enter Your Details: Similar to Google Ads, enter your landing page URL. Add a brief description of your target audience. Provide a brief description for the creative for the ad.
2. Generate Meta Ad Copies: Once all details are entered, select the cell containing this information. Navigate to the ‘Extensions’ menu. Choose ‘AI Ad Copy Generator’ from the dropdown. Click ‘Generate meta ad copies’, and the tool will initiate the process of generating compelling copies.