1. Purpose
To provide a clear, repeatable workflow for planning, designing, and captioning high-performing Instagram carousels. This process ensures each post aligns with your brand’s strategy, offers engaging value, and is optimized for saves, shares, and reach.
2. Responsibilities
| Who | What |
|---|---|
| Content Creator | Generates the carousel concept, writes slide content, caption, and hashtags |
| Designer (if applicable) | Designs carousel slides to align with the visual brand identity |
| Social Media Manager | Reviews the post for tone, structure, visual consistency, and scheduling |
| Marketing Lead | Provides direction based on campaign goals and performance data |