1. Purpose
To guide content creators through every stage of producing a podcast episode — from idea generation to recording, editing, promotion, and repurposing — using a series of optimized AI prompts. This workflow ensures consistent quality, saves time, and maximizes audience engagement.
2. Responsibilities
| Who | What |
|---|---|
| Podcast Host | Leads ideation, scripting, recording, and oversees promotion |
| Guest (if applicable) | Contributes expertise or perspective to enrich the episode |
| Editor | Handles post-production and audio quality checks |
| Social Media Marketer | Manages promotional rollout and repurposing strategy |
3. Procedure
Step 1: Recall Your Previously Shared Brand Info
Start by making sure the AI program has some context about your personal brand. If you haven’t already, please complete this Brand Setup Workflow before proceeding.
💡 ChatGPT Prompt:
I’ve previously shared my brand setup with you. Please recall the following information and apply it to this request:
– Brand Name
– What I Do
– Target Audience
– Content Goals
– Tone of Voice
– Content Pillars
– Common Phrases
– Do Not Dos
– Style Examples (if available)
Step 2: Episode Ideation & Planning
Define the theme, audience, and episode direction.
💡 ChatGPT Prompt:
I’m planning a podcast episode for my show called [Podcast Name]. The theme of my podcast is [brief description of the theme/niche]. My target audience is [describe your ideal listeners].
Suggest 5 compelling episode topics that would engage my audience, based on trending discussions in my niche. For each topic, provide a potential hook and a brief outline of key talking points.
Step 3: Episode Title & Hook Creation
Generate SEO-optimized titles and an attention-grabbing episode hook.
💡 ChatGPT Prompt:
Given this topic: [chosen episode topic], generate 10 engaging episode titles that are optimized for SEO and social media. Each title should be clear, curiosity-driven, and encourage clicks.
Additionally, craft a one-sentence hook that sets up the episode in an intriguing way.
Step 4: Guest Outreach (If Applicable)
Craft a compelling guest invitation email.
💡 ChatGPT Prompt:
I’m looking for a guest expert to discuss [topic] on my podcast, [Podcast Name]. The ideal guest should have experience in [relevant industry/field] and be engaging in interviews.
Generate a concise and compelling email invitation that highlights why they’d be a great fit, the value they’ll bring, and logistical details like duration and recording format.
Step 5: Episode Script & Structure
Create a structured outline and detailed script.
💡 ChatGPT Prompt:
Create a structured outline for my podcast episode titled ‘[Episode Title].’ The episode should be approximately [duration] minutes long and structured as follows:
Introduction (set the stage & hook the audience)
Main Discussion (key points, transitions, and engaging questions)
Closing (summary, call to action, teaser for the next episode)
For each section, provide a detailed script, including possible transitions and engaging storytelling elements.
Step 6: Recording Preparation & Host Notes
Prepare talking points and warm-ups for confident delivery.
💡 ChatGPT Prompt:
Based on my podcast episode script, generate a concise set of host notes that include key talking points, transitions, and backup discussion points to keep the conversation engaging.
Additionally, provide vocal warm-up exercises and energy-boosting techniques for recording.
Step 7: Editing & Post-Production Guidance
Ensure your final audio is polished and platform-ready.
💡 ChatGPT Prompt:
Outline a step-by-step editing checklist for my podcast episode, ensuring high-quality audio and a smooth listening experience.
Include tips on removing filler words, balancing audio levels, adding music/sound effects, and optimizing the final file for different platforms.
Step 8: Show Notes & Episode Description
Write compelling, keyword-rich show notes.
💡 ChatGPT Prompt:
Write engaging show notes for my podcast episode titled ‘[Episode Title].’ The description should include:
– A compelling summary of the episode
– Key topics covered and timestamps
– Any guest information (if applicable)
– A call-to-action (subscribe, follow, visit a website, etc.)
– Relevant links and resources mentioned
Step 9: Promotional Content & Social Media Posts
Create a multichannel promotional plan.
💡 ChatGPT Prompt:
Generate a social media content plan for promoting my latest podcast episode titled ‘[Episode Title].’
Include:
– A Twitter/X thread summarizing key insights
– A LinkedIn post highlighting a thought-provoking moment
– An Instagram caption and story prompt
– A TikTok/YouTube Shorts script for a teaser video
Step 10: Email Newsletter Promotion
Announce your new episode to subscribers with personality.
💡 ChatGPT Prompt:
Write an engaging email newsletter to announce the release of my latest podcast episode, ‘[Episode Title].’
The email should include:
– A compelling subject line
– A personal anecdote or hook to introduce the topic
– A brief summary of what listeners will gain from the episode
– A clear CTA (listen now, subscribe, share)
Step 11: Repurposing & Evergreen Content
Maximize your episode’s life by turning it into other content.
💡 ChatGPT Prompt:
Identify 5 ways I can repurpose my podcast episode, ‘[Episode Title],’ into different content formats for ongoing engagement.
Include blog post ideas, social media snippets, email content, and potential video content angles.
4. Documentation and Records
| Place | Purpose |
|---|---|
| Script & Notes Library | Stores final scripts, show notes, and outlines |
| Content Calendar | Tracks launch dates and performance |
| Promo Assets Folder | Contains social copy, graphics, and video clips |
5. Revision History
| Date | Author | Description |
| 10/04/2025 | Rachael | Original version |