1. Purpose
To help creators, entrepreneurs, and marketers craft high-converting sales pages using AI. This workflow guides you from foundational research to polished copy — including objection handling, risk reversal, and powerful CTAs — all structured around your unique offer.
2. Responsibilities
| Who | What |
|---|---|
| Content Creator/Business Owner | Provides core product info and goals |
| Copywriter / Content Creator | Writes sales page sections and optimizes for persuasion |
| Designer (optional) | Translates copy into a visually compelling and conversion-focused layout |
3. Procedure
Step 1: Recall Your Previously Shared Brand Info
Start by making sure the AI program has some context about your personal brand. If you haven’t already, please complete this Brand Setup Workflow before proceeding.
💡 ChatGPT Prompt:
I’ve previously shared my brand setup with you. Please recall the following information and apply it to this request:
– Brand Name
– What I Do
– Target Audience
– Content Goals
– Tone of Voice
– Content Pillars
– Common Phrases
– Do Not Dos
– Style Examples (if available)
Step 2: Define the Product & Customer
Before writing, feed ChatGPT your key product information so it can personalize your sales page effectively.
💡 ChatGPT Prompt:
I need your help creating a sales page for [INSERT PRODUCT/SERVICE]. First I will give you some background information so you can understand the offer. Please reply “Understood.”
Here is the product info:
– What is the product or service?
– Who is the target audience?
– What problem does it solve?
– What are the main benefits?
– What makes it different from competitors?
– What objections might customers have?
– What proof do I have that it works?
– Do I offer a guarantee or warranty?
– Are there any bonuses or limited-time offers?
– What action do I want the visitor to take?
Step 3: Write an Attention-Grabbing Headline
💡 ChatGPT Prompt:
Write a bold headline that grabs attention and speaks to the core problem my product solves for my target audience. Include the main benefit they’ll receive.
Format example: “Tired of __[problem]? My __[product] will help you __[solution] in just __[timeframe]!”
Step 4: Write the Subheadline (Clarifying the Headline)
💡 ChatGPT Prompt:
Write a supportive subheadline that expands on the main headline and gives a clear value proposition in one sentence.
Step 5: Write the Introduction (Pain Point Connection)
💡 ChatGPT Prompt:
Write a compelling introduction that speaks directly to the customer’s pain points, making them feel understood. Mention how my product can solve that pain. Use the PAS (Problem-Agitate-Solution) copywriting formula.
Step 6: Present the Solution
💡 ChatGPT Prompt:
Write a section explaining what my product does, how it works, and why it’s different from other solutions on the market. Highlight the unique features and key benefits.
Step 7: Overcome Objections
💡 ChatGPT Prompt:
List the top 3 to 5 reasons a potential customer might hesitate to buy, and write a response for each that addresses their concerns with empathy and confidence.
Step 8: Social Proof (Testimonials)
Use this prompt if you don’t yet have customer testimonials.
💡 ChatGPT Prompt:
I don’t yet have testimonials for my product. Could you please find another way to share social proof through statistics, quotes from industry figures, or similar trust-building elements?
Step 9: Risk Reversal (Guarantee Section)
💡 ChatGPT Prompt:
Write a risk-reversal section that explains my money-back guarantee or warranty. Reassure the reader that they have nothing to lose by giving the product a try.
Step 10: Call to Action (CTA)
💡 ChatGPT Prompt:
Write a strong call to action that tells the customer exactly what to do next. Emphasize urgency or scarcity if applicable. Make it bold, clear, and motivating.
Step 11: FAQs (Frequently Asked Questions)
💡 ChatGPT Prompt:
Write a list of FAQs that cover the most common questions about the product, pricing, delivery, guarantees, and other objections. Provide clear and helpful answers for each.
Step 12: Final Reassurance Statement
💡 ChatGPT Prompt:
Write a closing statement that reassures the customer one last time. Re-emphasize the core benefits and remove any final doubts about taking action.
Step 13: Review and Refine the Full Page
💡 ChatGPT Prompt:
Now that we’ve written the full sales page, review the entire draft and offer final tips to make it even stronger. Include feedback on:
– Flow and structure
– Persuasiveness
– Emotional tone
– SEO or headline clarity
Also, provide simple design suggestions (e.g., use testimonials in a pull-quote box, break up text with icons, etc.).
4. Documentation and Records
| Place | Purpose |
|---|---|
| Product Sales Page Folder | Stores drafts, final copy, testimonials, and assets |
| Design Brief (Optional) | Document for handing off copy to a web designer/developer |
5. Revision History
| Date | Author | Description |
| 10/04/2025 | Rachael | Original version |