1. Purpose
To help content creators, marketers, and SEO professionals write high-performing blog articles using AI. This workflow covers keyword research, outline building, full article creation, and on-page SEO — all guided by brand voice and performance goals.
2. Responsibilities
| Who | What |
|---|---|
| Content Creator | Researches, outlines, and writes SEO-optimized blog content |
| Editor | Ensures clarity, tone, structure, and final polish |
3. Procedure
Step 1: Recall Your Previously Shared Brand Info
Start by making sure the AI program has some context about your personal brand. If you haven’t already, please complete this Brand Setup Workflow before proceeding.
💡 ChatGPT Prompt:
I’ve previously shared my brand setup with you. Please recall the following information and apply it to this request:
– Brand Name
– What I Do
– Target Audience
– Content Goals
– Tone of Voice
– Content Pillars
– Common Phrases
– Do Not Dos
– Style Examples (if available)
Step 2: Conduct Keyword Research
Start with data-backed keyword discovery.
💡 ChatGPT Prompt:
Research and provide a list of 5 high-volume, low-competition keywords related to [your topic]. Include search volume and keyword difficulty for each.
Step 3: Create a Structured Outline
Organize your content to rank and read well.
💡 ChatGPT Prompt:
Create a detailed outline for a blog post on this keyword ‘[selected keyword]’, including an introduction, [3–5 main sections], and a conclusion. Structure it for readability and SEO.
Step 4: Write an Engaging Introduction
Draw the reader in from the first sentence.
💡 ChatGPT Prompt:
Compose an engaging introduction for a blog post titled ‘[selected title]’, ensuring the primary keyword ‘[chosen keyword]’ appears in the first paragraph. The tone should match the brand voice.
Step 5: Develop Main Sections
Provide value while supporting SEO goals.
💡 ChatGPT Prompt:
Develop content for ‘[Section Title]’, ensuring the inclusion of relevant secondary keywords and providing valuable information to the reader. Keep it engaging and in line with the brand’s tone.
Step 6: Write a Conclusion & CTA
End strong and guide the reader toward action.
💡 ChatGPT Prompt:
Write a conclusion for the blog post, summarizing the main points and including a compelling call-to-action. Encourage readers to take the next step.
Step 7: Add Internal & External Links
Boost credibility and site structure.
💡 ChatGPT Prompt:
Suggest 5 internal links to related articles on our website and 5 authoritative external links relevant to this article. Ensure links add value and improve credibility.
Step 8: Image Suggestions & SEO Alt Text
Support your content visually and improve accessibility.
💡 ChatGPT Prompt:
Provide 3 image suggestions for the blog post, along with descriptive alt text for each image. Ensure descriptions are SEO-friendly and accurately represent the content.
Step 9: Craft Clickable Headlines
Grab attention in search and on social.
💡 ChatGPT Prompt:
Now that the blog post is written, analyze the full content and generate 5 curiosity-driven, high-impact headlines. Make sure they are optimized for clicks and SEO.
Optional follow-up prompt:
Refine the 5 curiosity-driven headlines and generate an improved set based on engagement potential.
Step 10: Write a Compelling Meta Description
Encourage the click from search engine results.
💡 ChatGPT Prompt:
Using the final version of the blog post ‘[selected title]’, write a compelling meta description incorporating the primary keyword. Keep it under 160 characters and ensure it drives clicks.
Step 11: Optimize the Title Tag
Ensure your article is search-engine ready.
💡 ChatGPT Prompt:
Generate an SEO-optimized title tag for the blog post ‘[selected title]’, keeping it under 60 characters and including the primary keyword. Ensure it’s compelling for search engines and users.
Step 12: Plan Future Blog Topics
Scale your content efforts based on what’s working.
💡 ChatGPT Prompt:
Suggest 5 related blog post topics that complement ‘[selected title]’ for future content planning. Ensure they align with current audience interests and SEO strategy.
4. Documentation and Records
| Place | Purpose |
|---|---|
| Content Calendar | Tracks publishing schedule and content themes |
| Internal Linking Sheet | Repository of internal articles for SEO cross-referencing |
5. Revision History
| Date | Author | Description |
| 10/04/2025 | Rachael | Original version |