YouTube Channel Content Research

1. Purpose

This workflow helps creators identify high-potential YouTube video topics that align with their niche, audience interests, and current search trends. The goal is to generate content ideas with strong SEO value, high engagement potential, and long-term discoverability—without the guesswork.

2. Responsibilities

Who	What
Content Creator	Selects niche, reviews competitor trends, chooses final video topics

3. Procedure

Step 1: Recall Your Previously Shared Brand Info

Start by making sure the AI program has some context about your personal brand. If you haven’t already, please complete this Brand Setup Workflow before proceeding. 

💡 ChatGPT Prompt:

I’ve previously shared my brand setup with you. Please recall the following information and apply it to this request:

– Brand Name  

– What I Do  

– Target Audience  

– Content Goals  

– Tone of Voice  

– Content Pillars  

– Common Phrases  

– Do Not Dos  

– Style Examples (if available)

Step 2: Generate Ideas

Clarify your focus so the AI can tailor its research effectively.

💡 ChatGPT Prompt:

My YouTube channel is about [insert topic/niche]. My audience is [describe your ideal viewer in one sentence]. Suggest 15 high-interest video ideas they would be likely to search for or click on.

Step 3: Analyze Popular Content in Your Space

Look at what’s working for similar creators.

💡 ChatGPT Prompt:

Give me a list of 10 top-performing YouTube videos from channels in the [insert niche] niche. Include the title, channel name, estimated views, and why it likely performed well (hook, topic, trend, etc.).

Step 4: Spot Patterns and Gaps

Compare your findings to identify recurring themes, formats, or untapped angles.

💡 ChatGPT Prompt:

Based on the top-performing videos above, what are 3 trending content patterns I could adapt for my own channel? Also suggest 3 underserved topics that my niche might be hungry for.

Step 5: Do SEO-Focused Topic Research

Find keywords with strong search intent and low to medium competition.

💡 ChatGPT Prompt:

Based on my niche [insert], suggest 10 YouTube video topics that match real search queries and have good SEO potential. Include the main keyword, estimated search volume (if possible), and suggested video titles.

Step 6: Prioritize Your Content Ideas

Narrow your list based on what’s timely, exciting, or strategically smart.

💡 ChatGPT Prompt:

Help me rank these 10 video ideas based on potential to go viral and long-term search traffic. Include a short explanation of the ranking logic.

Step 7: Test Titles and Thumbnails

Craft click-worthy ideas that don’t rely on clickbait.

💡 ChatGPT Prompt:

For this video idea: [insert], write 5 YouTube titles that:

– include the main keyword

– sound intriguing

– create a curiosity gap

Also describe 3 thumbnail concepts that visually support the title.

4. Documentation and Records

Place	Purpose
Research Spreadsheet	Track your research and decisions to improve with each batch of content.

5. Revision History

Date	Author	Description
07/05/2025	Rachael	Original version