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Presentation: How To Use Social Media To Market A Large Event

Today I had the great opportunity to present to a socially vibrant class of undergraduates at the International College of Management on the growth of the web in the last 20 years, the new rules of How Social Media Plays A Major Role For Marketing And Publicity Of Large Eventsmarketing and how social media marketing is transforming the marketing industry. I also listed 3 case studies on how events have been marketed with social media.

Here are some interesting web facts and figures starting from 1990 about the history of the Internet which we covered in the presentation.

  • First Website in 1990
  • 130 Web Sites in 1993
  • 16 Million Users in 1995
  • 1.8 Billion Users in 2010
  • 234 Million Websites in 2010
  • 90 trillion – The number of emails sent on the Internet in 2009
  • 247 billion – Average number of email messages per day
  • 738 Million Internet users in Asia in December 2009
  • 252 Million Internet users in North America. In 2009
  • 30 billion – photos uploaded to Facebook per year 2010

The college is situated on what must be one of the prime locations in Sydney overlooking Manly Beach on the North Head just near the entry to Sydney Harbour. The campus buildings are grand sandstone halls that make you feel like you are in Oxford or Cambridge. It almost feels like a Harry Potter movie.

How Social Media Plays A Major Role For Marketing And Publicity Of Large Events

It was also intriguing to catch a glimpse of the “Gen Y” perspective on how they view the social media and Web universe. I asked them how many of them were “not’ on Facebook and the class didn’t raise one hand. So doing the very complicated math, 100% of  the undergrads were on Facebook.

Another question I asked was  how many had a YouTube channel?… the response .. 50%, a true “Gen Y” answer which I certainly expected.

The unexpected response to a question I ventured was “what other social media platforms do you use?” and one lonely hand was raised in reply. I asked them if they had heard of

  • LinkedIn
  • Slideshare
  • Flickr

The answer was  “silence”.

I also made a mention of who was using Twitter and one very brave student slowly raised his hand.

So in this post they will experience one of those platforms which at least takes them on the first step of a journey beyond just Facebook and YouTube.

I have embedded the powerpoint presentation in this post which has been uploaded to my Slideshare account which transforms a powerpoint presentation into a slideshow that can be viewed in my  blog  post for viewing not only for my readers but for Anne-Marie Flynn’s class to view online.  An online video of the presentation is also available and will be uploaded shortly.

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  • Very intriguing post. It would be great to see what the results would be like if you did the presentation to other groups like corporates, government, school kids etc

  • With 4 teens and 1 pre-teen in my home, Facebook offers them everything they could need on so many different levels to interact and communicate and build relationships. As long as we’re limited to 140 characters on Twitter, I don’t see teens/undergrads signing up any time soon. Only my opinion, but humans have an innate need to interact more than just with a perpetual string of IM messages.

    The real genius of Twitter? Being able to “direct tweet (mail)” targeted individuals who understand you’re a business and want to see WHAT KIND of business person you are. You really do get to see the man behind the mask, so to speak, which is at least what I’d like before I put my money out.

  • I’m an avid Social Media lover and use multiple platforms for connectivity. I am curious and excited to see what the next few years have in store. I was suprised to see that a classroom of students were not tapped into Twitter. For me, Twitter is my main tool to connect and engage with MANY professionals. The amount of content available through Twitter is mind boggling.

    Great post. Looking forward to reading more from you!


  • Anonymous

    Very interesting article.  I was surprised that only one person in the class is using Twitter.  Thanks!

  • Great piece Jeff. Very insightful. Your posts help me become a fast learner!

  • Post-event social media can also be used to tell fans what the event was like, pictures and videos can be great for creating a buzz around an event once it has happened.