Reply To: What is the most immediate way to gather customer feedback?

That’s an excellent question; getting immediate feedback is key to iterating quickly on your website.

Short Answer: The most immediate ways to gather customer feedback on a website are through on-page survey widgets and by using live chat proactively.

These methods allow you to capture a user’s thoughts at the exact moment they are experiencing your website.

There are a few effective ways to get that real-time feedback from your website visitors. First, you can use on-page microsurveys, which are small pop-up forms that ask a specific question on a specific page, allowing you to collect targeted text feedback instantly. Second, you can use live chat on your website not just for support, but proactively to engage with users on a new feature page and ask for their immediate thoughts. Finally, while it’s not written feedback, using session recording tools provides the most immediate visual data on user behaviour, allowing you to see exactly where people are getting confused or frustrated on your website.

Cheers,
Jeff