Search Results for 'Crm'

That’s the right area to focus on, as this is where advertising shifts from a gamble to a science.

Short Answer: The best practice is to use Matched Audiences to engage warm audiences. Focus on retargeting website visitors and uploading your existing contact lists for the highest return.

The core idea is to deliver your most valuable content formats to people who have already signalled their interest.

First, the most powerful strategy is website retargeting. You should install the Insight Tag and create a specific audience of people who visited a high-intent page, like your pricing page, and then serve them a tailored video testimonial or a compelling case study image ad. Second, you should regularly upload your contact and account lists from your CRM. This allows you to serve specific text-based ads to nurture existing leads or announce new services to past clients, which is far more efficient than cold outreach. Third, and most critically, you must use exclusions to avoid wasting your budget. Always upload a list of your current customers and exclude them from your lead generation campaigns. For your retargeting campaigns, you should also exclude people who have already converted. This simple step ensures your ad spend is focused only on acquiring new leads.

Cheers,

Jeff

That is a smart question to ask.

Quick Answer: LinkedIn Lead Gen Forms are pre-filled forms that allow users to submit their information with just a few clicks. To use them effectively, you must have a compelling offer and keep the form as short and simple as possible to maximise conversions.

They are a powerful tool because they dramatically reduce the friction for a user to become a lead, since they do not have to leave the LinkedIn platform to fill out your form on an external landing page. Here is how to use them effectively.

First, you must have a genuinely valuable offer. People will not give you their professional information for nothing. Your ad needs to promote a valuable asset, such as a high-quality white paper, an e-book, a webinar registration, or a free consultation.

Second, you need to keep your form as short as possible. The form’s power is that it can pre-fill with information from the user’s LinkedIn profile, like their name, email address, and company. You should only ask for the absolute minimum information you need to qualify the lead. Every extra field you add will reduce your conversion rate.

Third, you have to be clear and compelling in the copy on the form itself. Even though the user has already clicked your ad, you need to use the form’s headline and offer description to quickly resell the value of what they are about to receive. This convinces them to hit the final ‘submit’ button.

And fourth, you must have a system for immediate follow-up. As soon as a lead is submitted, you need a process in place to contact them, whether it is through an automated welcome email or a notification to your sales team. You can connect your Lead Gen Forms directly to your CRM or email marketing system to automate this entire process.

In summary, the key to a successful Lead Gen Form campaign on LinkedIn is the combination of a high-value offer and a short, simple form. By making the process frictionless for the user and ensuring you have a rapid follow-up system in place, you can generate high-quality leads directly on the platform.

Cheers,

Jeff

Absolutely — but with a caveat: AI is a multiplier, not a magic wand.

Here’s how it can help, especially if you’re growing solo:

1. Speeding up content creation = faster growth
Tools like ChatGPT, Jasper, and Canva’s AI features can help you:
– Brainstorm post ideas
– Write captions and hooks faster
– Repurpose a single idea into 5–10 formats (e.g., tweet → Instagram carousel → LinkedIn post)
When you show up consistently with valuable content, growth accelerates — and AI helps you maintain that rhythm without burning out.

2. Smarter scheduling = better timing
Platforms like Later, Metricool, or Buffer (some with AI suggestions) can help you post at ideal times based on your audience behavior — which improves reach and engagement.

3. Semi-automated engagement — use with caution
There are tools that can auto-like, auto-comment, or auto-DM… but I don’t recommend them. They often come off as robotic or inauthentic — and that’s a fast way to lose trust.
What can work:
– Using AI to draft comment replies (then personalizing them before posting)
– Creating templates for DMs or outreach that still feel human
– Using CRM tools like ManyChat or MobileMonkey to guide DMs based on keywords (great for lead gen or delivering freebies)

Final Thought:
Don’t outsource your voice. Use AI to amplify your presence — not to become someone else. The creators winning with AI right now are the ones who stay authentic, but move faster because they’re not stuck in content paralysis.

Use it as your digital team — not your impersonator. That’s the sweet spot.