There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone.
But as a blog owner, have you ever considered selling your blog?
Selling your blog can be a great way to earn a significant amount of money, especially if it is properly monetized. You can use the money to invest in another business or just give yourself a new start.
This article is here to provide you with all the information you need about selling your blog and how you can get the best price.
How much can you sell your blog for?
Identifying your blog’s worth is the first step in selling it. While there are no standard formulas for calculating a blog’s value, some basic guidelines can help you determine how much your site is worth.
The most basic measure of a blog’s value is its traffic. The more visitors your blog gets, the more valuable it is.
For example, suppose you have a blog that gets 500 visitors per day and another that gets 2,000 visitors per day. In that case, the latter is obviously worth more money than the former, even though both blogs may have similar designs and content quality.
Another way to determine this is by looking at how much money you make with your blog. If you’re making $1,000 per month, then it might be worth $12,000 or more. However, If you’re only making $50 per month (after years of working hard on your blog), then maybe it isn’t worth much.
Once you’ve figured out these two, it will be easier to understand the value of your blog. Of course, keep in mind there are other things to look at too, such as DR, domain age, niche, and audience.
Why should you sell your blog?
Selling your blog is a big step, and hanging on to it for as long as possible can be tempting. But there are some good reasons why you might want to sell your blog.
Here are a few reasons why:
1. You can earn money from an asset that’s currently not producing any income. Even if your site doesn’t generate much traffic now, it may still be worth something because of its potential value in the future.
2. You can achieve financial freedom sooner than expected by investing money in another business.
3. Selling a blog can take away the daily grind of running a website and let you focus on other things in life.
4. If you’re in a time crunch, selling your blog can help you get out of debt or fund an emergency expense.
If any of these apply to you, it’s best to sell your blog while it has some value in the online market.
Where to buy and sell blogs
The market for buying and selling blogs is large, with hundreds of websites offering their services. However, not all of them are worth using. Here are four great options for selling your blog:
Flippa is one of the most popular sites for buying and selling websites. The platform has sold thousands of websites across all industries and provides a safe, secure, and easy way to buy or sell websites.
Empire Flippers is another popular marketplace for buying and selling websites with various payment options, including PayPal and Escrow.io. The site also has an advanced search function that lets buyers find what they want based on their budget and other criteria, including niche, traffic, revenue, and more.
Go Daddy Domain Auction
GoDaddy domain auction is a self-service, online auction platform where you can list your domain names for sale. You can list your domains in a variety of categories, including “Buy Now,” “Make an Offer,” and “Auction.” It’s worth noting that GoDaddy charges sellers a small membership fee for using its selling service.
Motion Invest is an online marketplace for buying and selling websites. It allows sellers to list their sites for sale and buyers to search for sites that meet their needs. The platform offers a 0% listing fee, so if you want to sell a blog and stay on budget, Motion Invest is a good option.
The process of selling your blog
There is a lot of pressure involved in selling your blog. You’ve probably spent years building it, and now you need to find a buyer. Follow these steps, and you’ll be able to sell your blog for a good price.
Step 1: Make sure your blog is ready for sale
The first step to selling your website is to ensure it’s ready for sale. This means getting rid of personal information and ensuring the design is clean, professional, and easy to use. Also, check that your site has no broken links or other technical flaws that might turn off buyers.
Step 2: Determine the value of your blog
Before you start looking for buyers, determine whether your blog is worth selling in the first place. This means you’ll need to make sure that it’s generating enough revenue for its age, has a good number of visitors per month, and has a solid reputation in the niche.
Step 3: Decide how you want to sell it
There are several options for selling a blog, including selling directly to another blogger or using a third-party website such as Flippa or Empire Flippers that specializes in this type of transaction. Each option has pros and cons, so think carefully before deciding.
Step 4: Set a price range
Selling a blog is like selling any other business. You should set a price range to see what kind of offers you get, but also make sure your blog is worth what you are asking. When setting a price range, consider how much time you’ve spent building the site and what it would cost to build an equivalent website from scratch today.
Step 5: Make it easy for buyers
Put together a detailed guide on how to buy the blog and what the buyer needs to know before buying it. This will help eliminate any confusion from buyers interested in purchasing your site and help them make an informed decision about whether or not they should go ahead and purchase.
Step 6: Know your buyer
Many bloggers who want to sell their blogs don’t realize buyers look for more than just traffic numbers and social media followers when they buy a blog. A large audience doesn’t mean anything if the traffic can’t be converted into sales or leads, so make sure that you have a plan in place to convert visitors into subscribers before listing your site online
Step 7: Close the deal
Once you’ve found someone who wants to buy your site, it’s time to start thinking about closing the deal. This is where things get complicated. There are all sorts of documents that need to be signed and hoops to jump through for everything to go smoothly on both sides.
What to do when you receive an offer
- Before committing to anything, take your time and understand what’s being offered and what happens next.
- If your buyer has already sent over a purchase agreement, read it carefully and make sure everything is spelled out clearly.
- Ensure you’re familiar with any contingencies in the seller’s contract (i.e., conditions that must be met before closing takes place).
- Set up an escrow account for payment. An escrow service holds on to your money until all of the terms have been met by both parties involved in the transaction.
- After you’ve agreed on a price for your blog, you and your buyer will sign some documents that finalize the sale. These include a contract between both parties and a deed transferring ownership of the blog from one person/entity (you) to another (your buyer).
- Once all of these papers have been signed and ownership has been transferred. It’s finally time for the buyer to approve the domain on escrow and send the payment to your bank account.
How to create a blog and sell it from scratch
Don’t have a blog to sell yet? Here’s what to do if you’re starting from zero.
Target the most profitable niche
The first step to building a blog is choosing a niche. To find a profitable niche, start by looking at other popular blogs that are already established in your desired field. What kinds of topics do they cover? What kinds of problems do they solve for their readers? How could you create something similar but different enough to be unique and valuable?
Once you have an idea of what niche you want to target, try searching Google Trends to see how popular the topic is with people online right now. The more searches related to a given topic, the more potential there is for making money from it.
Write high-quality content
The most important aspect of any blog is the content. Without it, your blog will not be as successful as you want it to be. This doesn’t mean you need to be a professional writer, but it does mean you need to write articles that are interesting, informative, and useful.
In order for people to want to click on your links, they need to trust you first. That’s why you need to create an image of yourself as an expert in your niche. You can do this by consistently publishing high-quality content that demonstrates your expertise and helps readers solve their problems.
Also, you need to pay close attention to grammar and spelling; only then can you expect your readers to take you seriously.
To attract organic traffic, you need to make sure that people can easily find your blog when they search Google or other search engines. This means having a good title tag, meta description, and content that is relevant to your target keywords.
Also, you can use social media like Facebook and Twitter. These sites allow you to post links directly from your blog so that people can see what you’re writing about in real-time.
Try using Google Analytics to track how many people visit your site daily, weekly, or monthly. This will give you an idea of your post’s popularity and help you determine what type of content works best for attracting new readers.
Monetize your blog
When it comes to monetizing your blog, there are many different ways you can do it. The most common way is through affiliate marketing, which means you promote other people’s products and earn a commission when someone buys something through your link.
Other options include Google ads, courses, e-books, and selling products. The best way is to combine different monetization strategies.
Consider buying and selling other blogs for profit
Another great way you can earn money with blogs is through blog flipping. But what exactly is blog flipping? Blog flipping is the process of buying a blog with existing content and then shaping it into something more profitable.
The idea behind blog flipping is to purchase a blog that has an established readership and turn it into a money-making asset. You can find blogs that have been neglected by their previous owners, which means they may be available at a relatively low cost.
Once you’ve purchased the site, you’ll need to fix any technical issues (such as broken links), update outdated content, add new content and then promote it through social media channels and search engines.
If you’re able to transform the site into something that generates income from ads or affiliate marketing commissions, then it will be worth more than what you paid for it.
The best part about blog flipping is that you don’t need any prior experience; all you need is an entrepreneurial mindset, some cash in your bank account, and some basic web knowledge.
Wrapping it up
It’s important to remember that selling your blog can be a rewarding experience but also a lot of work. You need to know what you want out of the sale and go about getting it accordingly.
You’ll need to do some research to find the right buyer and then prove to them that your blog is worth buying. But once you’ve gone through all the effort, selling your blog can be highly profitable.
Guest Author: Author and the founder of Blogituplife, Shama Shafiq, writes about blogging and marketing on her blog. Her goal with her blog is to help beginner bloggers who need step-by-step guidance.