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Social Media And Mobile: The Perfect Addiction

People have been heard to exclaim

I love my iPhone” !

It is normally spontaneous and can happen in public and in strange and exotic locations!Social Media And Mobile Phones The Perfect Addiction

People’s obsession with technology, iPhones and social media is making laptops our sleeping partners and smart phones our alarms. Technology and the web is invading and permeating every corner of our lives ..and bedrooms! Facebook apps sits on your phone’s menu beckoning you and even daring you to caress its button and see if anyone has left a message or wanted to friend you.

The Twitter app almost winks at you enticing you to check your latest tweets.

If there is one trend that as a marketer you should not ignore it is the internet connected mobile that is increasingly embedded in our daily life.

How Embedded Is Mobile In Our Daily Lives?

The mobile is now embedded in our daily work and play in multiple ways.

  1. Send a text message
  2. Take photos
  3. Access the  news
  4. Mobile wake us up with the built in alarm
  5. Search on Google
  6. Access a website
  7. Use email
  8. Phone a friend
  9. Check the weather
  10. Access a social media site (very likely Facebook!)
  11. Use a software application from work
  12. Look up maps to find the directions to an appointment

What  Are The 3 Key “Mobile Market Enablers” Driving This Perfect Storm.

  1. The growth in smartphone adoption  (up from 17% to 27% in just 12 months in the U.S.A.)
  2. 3G/4G phone ownership reached 50% threshold in November 2010
  3. Availability of unlimited data plans (nearly 30%)

Comscore smart phone mobile usage drivers

Along with these mobile adoption drivers is the rise of social media in the last few years which is peaking at the same time and is creating an environment and synergy that is an ocean of opportunity for marketers but also a sea of confusion in how to approach these trends to communicate brand messages and spread content and ideas.

Social media usage on mobile is up over 56% in the last 12 months (that equates to almost 60 million users in the USA alone) according to comScore’s “2010 Mobile Year in Review” that has just been released.

In the UK, Facebook is the top accessed site by time spent leading Google by almost 400% with 7.5 million unique mobile visitors spending a total of 2.5 billion minutes on Facebook.com averaging 5.6 hours per visitor during the  the month of December 2010.

Digital marketers know that the two obsessions of “mobile” and “social media” is creating a perfect marketing storm.

How do we tap into that?

What I do know is… don’t get in between a lady and her mobile phone especially if  it has a Facebook app!

Image by sparktography

Jeffbullas's Blog


  • Jeff, nice post. This is exactly the reason I’m sticking with my blackberry. If I could surf, I’d be lost. As it is I can’t do without a physical keyboard, and predictive typing is not a joking matter in my book. Keep doing what you do.


  • Great stuff as always, Jeff and I agree with you. Business owners and marketers alike should really give mobile marketing more than just a serious thought. They should really start doing something to take advantage of the inter-connectivity between our daily lives and mobile media.

    – Wes –

  • This is accurately the cause I’m stick with my blackberry. If I could surf, I’d be lost. As it is I can’t do not including a material keyboard, and prognostic typing is not a teasing substance in my book.

  • I remembered how Virgin took advantage of this “craziness”. It was a funny thought and the stalker ad was really a surprise.

  • Taylor

    I completely agree! I recently wrote an article about it. http://www.marketing-grid.com/blog/new-news/

  • Absolutely, Jeff! Great insight. I just wrote about our (my) connection/dependence on my mobile devices on my blog, too. http://jessicaleigh79.wix.com/resume#!My-Digital-Ball-Chain/c5gc/54FE4D93-F621-4296-8387-B926F9F47A78 At the end, I consider a digital detox… still considering… yup, still thinking about it…