Are you using the best digital marketing tools and resources but still cannot be as productive as you wish?
As a concerned marketer, you may be looking for ways to do a social media detox to create more headspace so you can better concentrate on your job. If that’s the case, you’ve chosen the right article to read.
The Ultimate Guide to Social Media Marketing for Business
Why you should do a social media detox
Social media platforms such as Facebook, Instagram, Twitter, etc., are mediations between the world and us. They give us information about what is going on globally, from our small society of friends to the global social, political, economic interactions. Focusing on this aspect, it is worth spending time on social media to learn and know new things. But this is not all that social media can give us.
In the past, when social media didn’t exist, you could go directly to your favorite columns in the newspapers to find out what you like to read or check the latest news. Today, however, you wake up in the morning, unlock your smartphone, open one of your social media applications, and boom! You may see sad news on hurting animals, destroying nature for human purposes, the number of deaths caused by Covid-19, mass shootings, and all sorts of heartbreaking news.
Watching or reading news like this may result in feeling anxious, depressed, or agitated. As a social media user, you may want to step back from all the mental erosion to focus on your personal and business life. As a marketer, you may want to eliminate the stress of not getting enough likes and comments on your promotional posts.
All of us want to be as productive as possible because this way we can improve our lives. You can do many things to stop the overflow of disastrous news or toxic content. Here, we will introduce some methods you can use to detox your social media.
Detoxing your social media
So, to stop social media from negatively impacting your mental wellness, you can take the following steps to detox social media:
1. Examine Your Apps
Do you really use all of the apps on your phone? Think about it for a moment.
Most often, you download and install apps because they seem to be helpful at some point in the future. So start by reviewing your current social networking apps and delete those that you rarely use.
If a specific app is not necessary for your job and you do not interact with its content regularly, it will only add to your stress level by sending you notifications about new posts and updates.
In addition, that app is most likely consuming storage space on your phone that you need for work-related photos or videos. The more you expose yourself to unnecessary apps, the more you will be affected by them.
2. Change Notification Settings
If you cannot remove the unnecessary apps right now, you can at least start by muting their notifications. Not receiving notifications has a significant impact on your stress levels. So, you can check these social media apps every once in a while to see what notifications you have received.
On the other hand, you can do the opposite as well. For instance, you are interested in only some accounts on your most used social media, and you check your social media to see whether they have posted new content. Activating push notifications for these accounts can tell you when they have a new post so that you can check your social media only at particular times.
Here is an example of activating push notifications on Instagram. Go to the profile of the account that you want and tap on the bell icon:
3. Schedule Your Posts in Advance
The perfect way to keep your social media accounts active even while taking a detox is to schedule your posts ahead of time. You can do this by using a social media scheduling tool like RecurPost. It will enable you to schedule your posts in advance on all major social platforms. You can create updates in bulk and schedule them as per your requirements.
You can plan content, engage your audience, automate social media posting, collaborate with your team, and measure all your performance from a single platform. It not only allows you to schedule your content for a later date, but you can also create recurring schedules that make your content go out in a loop on your social accounts.
4. Organize Your Feed
In addition to what you see on your feed, it is also important how often you see the content from a particular account on your social media channels. You should be firm and control what your social media feeds give you. You can unfollow any account that adds stress and sadness to your day.
Everything in the world can be beneficial to our lives if used correctly and reasonably. Using social media to bombard yourself with nerve-racking news and information can only result in being stressed and anxious.
Organizing your feed will help you focus better on your life and work, see the latest news about technology advancements or other fields that you like, and even improve your personality traits by feeding good knowledge to your consciousness.
5. Decide on Active and Non-Active Hours
Set yourself to lower the average time that you use social media. Decide on a time to devote to social media during the day, and when to distance yourself from it. Try to focus on the real world and the important tasks that you should do. If you find it hard, you can put your mobile phone away from you and open your messaging apps on your desktop to chat with your colleagues about important work-related issues.
6. Organize Social Media-Free Weekends
It may be impossible for you to leave your phone while at work because you are a marketer. You should always look for the latest trends in your niche and use social listening.
In this case, you can take a break from social media on the weekends when you are not working. Put some fun alternatives to lying on your sofa and checking social media purposelessly. For instance, think of mountain climbing, jogging, meeting old and new friends, reading books, or having an exciting nightlife.
This solution works well if you don’t have upcoming deadlines. But as soon as you get used to social media-free weekends, you come to realize that you no longer use social media in your free time during the weekdays because you are no longer addicted to it.
7. Automate Your Tasks
You may have various tasks during the day to grow the social media of the company you are working for. For example, if you are an Instagram marketer, you are responsible for growing the number of followers, creating a content plan and posting based on a schedule, etc. You can automate many of your tasks by using an Instagram management service or trying a 1000 free Instagram followers trial. You can also save a lot of time and stay away from Instagram using a social monitoring tool.
You should accept that using social media is a part of your routine. However, trying the solutions above can help you save more of your off-work time. As people living in the modern era, we should be connected to the world. But controlling this connection can change your life significantly.
Guest author: I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for DMPro, Realtormate, and online magazines in Italy, and I love reading, writing, and researching. Find me on LinkedIn!