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Marketing has so many subdivisions, sometimes it’s hard to keep track. Content marketing, one of the more misunderstood off shoots, is as tricky as it is simple. What’s so tricky about it, you ask? It’s just writing… No. Not everyone can write something that speaks to their readers and prompts them to like/follow you on … Read more
Did you ever stop to think how much content there is on the Internet? According to an analysis from 2016, there are at least 130 trillion known web pages. That figure has probably increased significantly over the past two years. If you are a new blogger, trying to compete as the Internet becomes more saturated … Read more
It happens to the best of bloggers. You produce stellar content that’s helpful and easy to read. You even publish a blog post a week – or more – to prove you’re serious about blogging. You genuinely care about your audience. But sometimes, despite doing everything by the book, the traffic’s a dud. That’s when … Read more
Have you ever turned up to a corporate event, read a PR release or a blog post and the cliched communication made you wince? Creating clear conversational writing and content sometimes means that old habits need to be unlearned! So here’s another batch of business jargon, along with suggestions for how to replace these overused, … Read more
I’ve got some hard news for you… It may come as a surprise. If you’re getting less than 250 website visitors a day, your priority should be writing for other people’s blogs, not your own. Why’s that, you say? Well, because when you have low visitor numbers, writing for your own blog is like shouting … Read more