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Omnichannel advertising is not news anymore. You probably know by now that advertising through multiple channels gets a better ROI. But where it gets tricky is deciding which channels to spend your advertising budget on. Almost all paid advertising channels are touted to generate results. Channels like Instagram Ads, Facebook Ads, AdWords, etc. are all … Read more
Coming up with the title for a blog post or article may seem like the easiest part, but don’t underestimate its importance. Your title has the biggest effect on whether or not someone clicks on your article… be it in search engines, social media, an email campaign, or some other channel for content distribution. Why … Read more
Want to launch a SaaS business? Launching a SaaS business takes a lot of hard work and determination. Many entrepreneurs feel that it is about getting the product out the door. Unless you’re an experienced entrepreneur, this approach can be quite disappointing. You launch your SaaS product and hope to get a few signups every … Read more
Creating headlines that drive traffic and attracts readers is part art with a dose of science. If you don’t learn how to write a good headline then the chances are you will have trouble attracting traffic to your website or blog. In a digital economy that can cost sales, because you need readers to turn … Read more
I’m sure you’ve heard of Google Analytics. It’s a free web analytics tool that website owners can use to track and analyze their site’s traffic. It was released in November 2005 by Google, and is currently the most popular and widely used web analytics tool available on the internet. It’s a smart move to use it to … Read more