[FAQ]

This is a great discussion on formats. A question that comes to mind for me is about a specific one on X:

I remember when the ‘audio tweet’ or ‘voice tweet’ feature was introduced, but I honestly don’t see it used very often in my feed.

For those who have experimented with it, is it still an effective format for engagement in mid-2025? Or has it become a mostly forgotten feature? I’m curious if it’s a good way to stand out or if people generally just scroll past audio-only content on the platform.

Would love to hear your thoughts or experiences.

[Jeff Bullas]

That’s a smart question to ask. The audio tweet feature is a perfect example of how not all content formats are created equal on a platform.

While the idea of sharing your voice directly is appealing, the reality is that audio tweets are a niche feature on X and are generally not considered an effective format for achieving broad reach and engagement. Here’s a pragmatic breakdown of the pros and cons:

The Pros (The Potential):

Adds Personality: Hearing a person’s actual voice can create a much more personal and human connection than plain text ever could, which can be valuable for building a deeper relationship with your core audience.

Stands Out in the Feed: The audio player has a unique look compared to a standard text tweet, which can sometimes make users pause their scroll simply out of curiosity.

The Cons (The Reality of User Behaviour):

High User Friction: This is the biggest problem. X is a platform that people typically scroll through silently (at work, in public spaces, etc.). An audio tweet requires a user to tap to play, have their sound on, and actively listen for the duration. This is a much higher barrier to engagement than reading a tweet or watching a captioned video.

Poor Discoverability: The content within your audio is not searchable or indexable like text is. This severely limits the ability of new audiences to discover your content through search.

Low Algorithmic Priority: Because the feature has not been widely adopted by users, the platform’s algorithm is unlikely to prioritise this format as highly as more popular and engaging formats like text threads, images, and video.

Bottom line: Audio tweets are a novelty. They can be a unique way to engage with a small, highly dedicated group of your followers who are willing to make the effort to listen. However, for reaching new people and driving significant engagement, a well-written thread or a properly captioned video will deliver far better results almost every time. Think of it as an interesting tool for special occasions, not a primary growth strategy.

Cheers,

Jeff.

[Author]

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