[FAQ]

G’day. Just wondering if anyone’s had a proper go with these new AI tools Facebook keeps pushing in the Business Suite for writing posts. I run a local hardware shop and I’m flat out most days, so the idea of saving a bit of time on our Facebook updates is tempting.

But, I’m a bit suss on it. I don’t want our page to start sounding like some generic robot. We’ve got a good rapport with our local customers and I reckon they’d notice. Is it actually useful for a small business like mine, or is it just another gimmick that’s not worth the effort?

[Jeff Bullas]

That’s the key question every page manager is asking themselves.

The Short Version: Yes, they are good for saving time and generating ideas for your text-based content, but they are not a substitute for your authentic brand voice.

The most effective approach is to think of the AI as an efficient assistant, not as the creative director.

The tool’s strength is in rapidly generating the text format for your posts, whether that is a caption for a photo, a description for a video, or multiple versions of ad copy for testing. Where it falls short is in capturing the unique humour and personality that your customers connect with. The best strategy is to let the AI produce a first draft to overcome writer’s block, then you must personally edit that text to inject your shop’s authentic voice. It gets you most of the way there, leaving you to add the final human touch that makes the post truly yours.

Cheers,

Jeff

[Author]

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