[FAQ]

Hello,

I’ve been considering new ways to engage with my network and I’ve noticed LinkedIn Audio Events popping up more frequently. I’m used to writing articles and posting videos, but I’m not sure about the audio-only format.

My main goals are to build my personal brand as a thought leader and make genuine new connections. I’m wondering if organising an Audio Event is a good use of time for those goals. Do people find them as engaging as a webinar with visuals? And is the networking aspect actually effective, or do people just listen passively?

Would love to hear from anyone who has hosted or participated in one. Cheers.

[Jeff Bullas]

That’s a timely question, as many are still figuring out the place of audio on the platform.

Quick Answer: Yes, they can be highly effective for both, but their success depends entirely on active moderation and structured conversation.

The best way to see Audio Events is as a lower-friction alternative to video, offering a different, more intimate style of engagement.

First, the main advantage of the audio format is its accessibility. It is far easier for both hosts and guests to participate without the pressure of being on camera, which often leads to more candid and authentic conversations than a formal video webinar. Second, for thought leadership, it allows you to demonstrate your expertise in real-time. Unlike a pre-written text article, an audio event showcases your ability to think on your feet and facilitate a live discussion, which builds a dynamic kind of credibility. Third, the networking component is powerful only if you are proactive. You must encourage the audience to speak, facilitate introductions, and then you must follow up with attendees via a personalised message after the event. The event itself is just the starting point for building those connections; without a follow-up strategy, the networking potential is wasted.

Cheers,

Jeff

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