[FAQ]

Hey everyone, I’m doing a bit of a strategy review for my professional networking efforts and wanted to get the community’s pulse on something. I remember 5-10 years ago, LinkedIn Groups were a fantastic place for niche industry discussions. I got a lot of value out of them.

Lately, though, every group I’m in seems to be either completely dead or filled with spam and self-promotion. Is anyone still actively using and getting value from LinkedIn Groups in 2025? Have you found well-moderated, active groups? Or has the conversation completely shifted to the main feed and personal profiles?

Wondering if I should bother trying to find new ones or just abandon them as a channel. Thanks.

[Jeff Bullas]

Your observation reflects the experience of most users on the platform.

Short Answer: For the most part, no, they are not broadly relevant for content distribution. However, a select few actively-moderated, niche groups remain highly valuable for genuine discussion.

The strategic approach for 2025 is to stop thinking of groups as a broadcast channel and start treating them as private boardrooms.

First, you must be extremely selective, as the signal of a worthwhile group is active moderation. Before joining, check the recent feed for promotional posts; if it’s full of spammy video links or low-effort blog posts, it is not worth your time. The value has concentrated in the one per cent of groups that are properly managed. Second, you must change your content format to suit the context. The main feed is for polished, broadcast-style content, but a good group is for text-based, conversational engagement. Use them to ask specific questions or share a challenge to get genuine feedback, not to drop a link to your latest article. Third, the real value is in the member list. Use the group as a pre-vetted pool of professionals to build deeper, one-on-one connections with, making your outreach far warmer than a cold approach.

Cheers,

Jeff

[Author]

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