[FAQ]

Hello,
I’m trying to hire a new cashier and some kitchen staff for my restaurant here in New Zealand. To be honest, it has been quite difficult. My friend suggested that I should try posting the opening on our Facebook page using the ‘Jobs’ feature.

I am a bit hesitant because I always thought Facebook was just for personal things, not for serious job hunting. Do people actually use it to find work? I’m wondering if it’s worth my time to set it up. Does it actually bring in good applicants for local service jobs, or will I just get a lot of spam? Any experiences would be helpful. Thanks!

[Jeff Bullas]

It’s a valid question, as the line between social and professional platforms has definitely blurred.

The Short Version: Yes, for local service and retail roles like yours, it is a surprisingly effective tool for reaching a large pool of nearby candidates, and it’s free to post.

The key to making it work is to treat your job listing as a compelling piece of content, using strong text and images to attract the right people.

The biggest advantage is that you are advertising the role where potential local employees already spend their time. It’s free to post a job, and the simple application process means you will likely receive a high volume of candidates quickly. The main drawback to prepare for is applicant quality; because it’s so easy to apply, you may need to sift through more unsuitable candidates to find the good ones. My advice is to absolutely use it. Create your job listing with a clear text description and a good photo or video of your workplace, and be prepared to manage the applications as they come in.

Cheers,

Jeff

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